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Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING

PhysDes: Article
Subject: GREATER UNION; ADVERTISING FOR FILMS; MOVING OUT (AT, Michael Pattison, 1982); INDUSTRY, FILM. AUSTRALIA
Summary: Article on the advertising and promotion of 'Moving Out'

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING
Author: Lynch, Jared
PhysDes: Clippings File Article
Subject: ADVERTISING; TECHNOLOGICAL DEVELOPMENTS
Summary: Neuroscience is being used by advertisers to examine why some ads are successful and others aren't

Subject: PASSAGE TO INDIA, A (US/UK, David Lean, 1984); BUDGETING; ADVERTISING FOR FILMS
Summary: Report on the advertisment budget for 'A Passage To India'

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING STANDARDS. AUSTRALIA
Author: Arlington, Kim
PhysDes: Clippings File Article
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
Summary: Report on the Australian advertisements that elicted complaints from the public and the comments from the Advertising Standards Bureau

PhysDes: Article
Subject: BREATHLESS (US, Jim McBride, 1983); GERE, RICHARD; ORION PICTURES; ADVERTISING FOR FILMS
Summary: Article on the success of 'Breathless' in France, largely acredited to the promotion and marketing of the film

Subject: STONE (AT, Sandy Harbutt, 1974); DOVE, THE (US, Charles Jarrott, 1974); ADVERTISING FOR FILMS; INDUSTRY, FILM. AUSTRALIA; BOX OFFICE. AUSTRALIA
Summary: Article that analyses Ace's publicity for Stone and The Dove in Western Australia and how this directly helped both films at the box office

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING STANDARDS. AUSTRALIA
Author: SmartCompany
PhysDes: Clippings File Article
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
Summary: Actron have made a commercial that requires changes due to omplaints made to the Advertising Standards Board.

PhysDes: Article
Subject: MOTION PICTURE EXHIBITORS ASSOCIATION OF QUEENSLAND; INDUSTRY, FILM. AUSTRALIA; ADVERTISING FOR FILMS; DISTRIBUTION. AUSTRALIA
Summary: Speech given by Alan Finney (director, mraketing, Roadshow) at the Motion Picture Exhibitors Association of Queensland

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: Toscano, Nick
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA
Summary: Australian gambling advertising prominently featuring women and promoting betting odds on popular TV shows like The Bachelorette could be changing female attitudes to betting, researchers say.

Call No: SUBJECT CLIPPINGS FILE; DIGITAL CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING
URL status: URL: 'http://file://Q:/S/ADVERTISING.zip' Checked: 31/08/2021 1:03:44 PM Status: Error Details: Failed to send HTTP request (WinHttpSendRequest)

Author: Prisk, Tracey
PhysDes: Article
Subject: ADVERTISING
Summary: Branded entertainment is a phrase being used about the advertising industry. Unlike product placement, branded entertainment creates a production around a particular brand . MARKETING MYTHS is an SBS TV production example,

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING. AUSTRALIA

Call No: SUBJECT CLIPPINGS FILE; DIGITAL CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING. CHILDREN
URL status: URL: 'http://file://Q:/S/ADVERTISING.CHILDREN.zip' Checked: 31/08/2021 1:21:20 PM Status: Error Details: Failed to send HTTP request (WinHttpSendRequest)

Call No: 411.236(94) GEO
Author: George Patterson Pty. Ltd
Source: AT
Place: Melbourne
Publisher: George Patterson Pty. Ltd
PubDate: 1960
PhysDes: 15 pages ; 26 cm
Subject: ADVERTISING. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
Summary: Report by the George Patterson advertising company outlining the estimated expenditure on advertising throughout Australia for 1959. Report is broken up by television, radio, and print expenditures, with an estimated 10 million pounds being spent on television overall

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING FILMS

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING FOR FILMS

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING FOR FILMS. AUSTRALIA

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING IN CINEMAS

Call No: TITLE CLIPPINGS FILE
PhysDes: Press kit
Subject: ADVERTISING MISSIONARIES (AT, Chris Hilton & Gauthier Flauder, 1996)

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING STANDARDS

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING STANDARDS. AUSTRALIA

Call No: 411.236(94) AUS
Copy Management: 10/10/2012
Author: Armstrong, Mark -- James Bailey, Julie -- Perry, Russel
Source: AT
Place: Canberra
Publisher: Australian Government Publishing Service
PubDate: 1987
PhysDes: 199 pages in various pagings : illustrations ; 25 cm
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: A review on the rules governing advertising on Australian commercial television
Contents: Contents -- Abbreviations -- Summary -- 1. Introduction -- 2. Decision and reasons : A. Public interest objectives -- B. Problems of the current rules -- C. Audience needs and research -- D. Options for reform -- E. Conclusions -- F. The future -- 3. The need for review -- 4. Viewpoints -- 5. The audience and the market -- 6. The commercial environment -- Appendices

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING. TV

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING. TV. AUSTRALIA

PhysDes: Article
Subject: ADVERTISING FOR FILMS; INDUSTRY, FILM. USA
Summary: Article on Affinity Enterprises joining the American Film Marketing Association and the future plans for both companies.

PhysDes: Article
Subject: ADVERTISING FOR FILMS; DISTRIBUTION; INDUSTRY, FILM. USA; INDUSTRY, FILM
Summary: Article on the American Film Markets future opening night for their third annual conference.

PhysDes: Article
Subject: ADVERTISING FOR FILMS; INDUSTRY, FILM. USA
Summary: Article on the record amount (15% increase) of films screened at the American Film Marketing Association.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING STANDARDS. AUSTRALIA
Author: Davidson, Darren
PhysDes: Clippings File Article
Subject: AUSTRALIAN ASSOCIATION OF NATIONAL ADVERTISING; ADVERTISING STANDARDS. AUSTRALIA
Summary: Dispute amongst advertising agencies about new guidelines proposed by the Australian Association of National Advertisers

Author: Hughes, Sam
PhysDes: Article
Subject: ADVERTISING. AUSTRALIA
Summary: Article on the concept and creation of creating an advertisement campaign by advertisment agency Handbury.

Call No: 408 POS
Author: Postman, Neil
Place: London
Publisher: Methuen
PubDate: 1987
PhysDes: vii, 184 p. ; 20 cm
Subject: NATIONAL CULTURE AND TV; SOCIETY AND TV; ADVERTISING; CENSORSHIP, TV; POLITICS AND TV; NEWS PROGRAMMES; SESAME STREET [TV] (US, 1969-)
Notes: Includes index; Bibliography: p. [176]-178
ISBN: 0413404404 (pbk.)
LON: 5420610

Author: Bingemann, Mitchell
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA
Summary: Advertising revenue for newspapers and free-to-air television will collapse by more than $1.6 billion over the next four years as Facebook and Google extend their dominance of digital media, figures show. Newspapers will lose $850 million in ad spend by 2021 in a move that further underlines why corporate chiefs in the media industry argue that the sector needs urgent reforms to overhaul regulations introduced in a pre-internet era.

Call No: TITLE CLIPPINGS FILE; RUBEN GUTHRIE (AT, Brendan Cowell, 2015)
Author: Bodey, Michael
PhysDes: Clippings File Article
Subject: COWELL, BRENDAN; ADVERTISING. TV. AUSTRALIA; RUBEN GUTHRIE (AT, Brendan Cowell, 2015)

PhysDes: Article
Subject: PSYCHO II (US, Richard Franklin, 1983); Perkins, Anthony; ADVERTISING FOR FILMS

Call No: 49[659.1](94) APP
Author: Appleton, Gillian
CorpAuthor: Australian Film Commission; Communications Law Centre (N.S.W.)
Place: Kensington, NSW North Sydney, NSW
Publisher: Communications Law Centre, University of New South Wales Australian Film Commission
PubDate: 1989
PhysDes: 32 pages ; 30 cm
Subject: STATISTICS. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: "The Australian Film Commission (AFC) commissioned this research report to ascertain how the television advertising system operates, how advertisers, agency media buyers and stations relate to one another, and particularly to survey advertister's attitudes to issues, concerns and practices in the industry" -- from Summary of Report
Notes: A report prepared for the Australian Film Commission by the Communications Law Centre
ISBN: 0858237679
LON: 6585339

PhysDes: Article
Subject: VAL MORGAN; ADVERTISING FILMS; FESTIVALS
Summary: Article on the 30th International Advertisment Film Festival in Venice with Val Moran receiving the Gold Lion Award on behalf of 'Parked'.

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: AUSTRALIAN ASSOCIATION OF NATIONAL ADVERTISING

Call No: 201.3(94) AUS
Source: AT
Place: Canberra
Publisher: Australian Government Publishing Service
PubDate: 1996
PhysDes: xxi, 206 pages ; 25 cm
Series: Bureau of Transport and Communications Economics; report 93
Subject: INDUSTRY, TV. AUSTRALIA; OWNERSHIP TV. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA
Summary: This report addressses the structure and financial performance of the commerical television industry over the past decade. It complements BTCE's 1993 Report 83 Elements of Broadcasting Economics which dealt with general economic aspects of broadcasting and the performance of commercial radio. It is hoped that the information in this report will provide useful background to the contemporary reviews of television policies under section 215 of the Broadcasting Services Act 1992 -- taken from Foreward
ISBN: 0644362979
ISSN: 10344152
Contents: Foreword -- Abstract -- Executive summary -- Overview of commercial television -- Ownership and control of Australian commercial television -- A financial analysis of commercial television -- Determinants of television advertising revenue -- Television programming -- Appendix: Data underlying the financial analysis in chapter 2, An econometric model of television advertising demand -- References -- Abbreviations

Call No: 213(94) AUS
CorpAuthor: Australian Film Commission; Australian Society of Accountants; Institute of Chartered Accountants in Australia
Place: North Sydney
Publisher: Australian Film Commission
PubDate: 1983
PhysDes: iv, 217 p. : forms ; 31 cm
Subject: FINANCING. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; TAXES. AUSTRALIA
Notes: Cinema industries. Australia (ANB/PRECIS SIN 0451673); Cover title: Australian film investment; Spiral binding; Bibliography: p. 198-213
ISBN: 0642880166 : $15.00 Aust
LON: abn83066194; 2668728

PhysDes: Article
Subject: HEATWAVE (AT, Phillip Noyce, 1981); MONKEY GRIP (AT, Ken Cameron, 1982); STARSTRUCK (AT, Gillian Armstrong, 1982); FREEDOM (AT, Scott Hicks, 1982); WE OF THE NEVER NEVER (AT, Igor Auzins, 1982); KITTY AND THE BAGMAN (AT, Donald Crombie, 1982); FIGHTING BACK (AT, Michael Caulfield, 1982); NORMAN LOVES ROSE (AT, Henri Safran, 1982); SQUIZZY TAYLOR (AT, Kevin Dobson, 1982); INDUSTRY, FILM. AUSTRALIA; CANNES FILM FESTIVAL; ADVERTISING FOR FILMS
Summary: Article on the Australian Film Commission helping to organise the promotion of numerous Australian films at the Cannes Film Festival.

Subject: ADVERTISING FOR FILMS; VAL MORGAN; FESTIVALS
Summary: Report on Australia's performance at the film advertisment awards with much focus on Val Morgan

Call No: 71(94) TUR
Author: Cunningham, Stuart; Turner, Graeme
Source: AT
Place: St. Leonards, N.S.W.
Publisher: Allen & Unwin
PubDate: 2000
PhysDes: x, 243 p. ; 23 cm
Subject: TELEVISION. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; PUBLIC BROADCASTING. AUSTRALIA; COMMERCIAL TV. AUSTRALIA; AUSTRALIAN BROADCASTING CORPORATION; SPECIAL BROADCASTING SERVICE; ADVERTISING. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; CURRENT AFFAIRS PROGRAMMES. AUSTRALIA; NEWS PROGRAMMES. AUSTRALIA; NINE NETWORK; PAY TV. AUSTRALIA; SPORT ON TV. AUSTRALIA; NETWORK TEN; FRONTLINE [TV] (AT, 1994- ); SEACHANGE [TV] (AT, 1998-)
Notes: Includes index; Bibliography: p. 213-227
ISBN: 1865080144 : $35.00
LON: 21494182

PhysDes: Article
Subject: UNITED INTERNATIONAL PICTURES; ADVERTISING FOR FILMS; OCTOPUSSY (US, John Glen, 1983); FLASHDANCE (US, Adrian Lyne, 1983); PSYCHO II (US, Richard Franklin, 1983)
Summary: Article on the United International Pictures film marketing conference which discusses many of UIP's upcoming films.

PhysDes: Article
Subject: BIRCH CARROLL AND COYLE; ADVERTISING FOR FILMS; ANNIE (US, John Huston, 1982); E.T. THE EXTRA TERRESTRIAL (US, Steven Spielberg, 1982); NIGHT SHIFT (US, Ron Howard, 1982)
Summary: Article on Birch, Carroll, and Coyle's promotional day-tour for 'Annie', 'E.T.', and 'Nightshift'.

Subject: ADVERTISING FOR FILMS; INDUSTRY, FILM. AUSTRALIA
Summary: Article on the winner of Birch, Carroll & Coyle's promotion of "Big Screen Movies" investment
ID2: 54

Subject: WILD GEESE II (UK, Peter Hunt, 1985); ADVERTISING FOR FILMS; INDUSTRY, FILM. UK
Summary: Report on Barbara Carpera's promotions for 'Wild Geese II'

Subject: JUGGERNAUT (UK, Richard Lester, 1974); UNITED ARTISTS; ADVERTISING FOR FILMS; BOX OFFICE. AUSTRALIA
Summary: Piece on the box-office success of United Artists' Juggernaut, largely because of the advertisment used

PhysDes: Article
Subject: BEST FRIENDS (US, Norman Jewison, 1982); ADVERTISING FOR FILMS. AUSTRALIA
Summary: article on the promotion and advertising used for 'Best Friends'

Call No: 765.2 PRI
Author: Price, Jonathan, 1941
Source: US
Place: New York
Publisher: Penguin Books
PubDate: 1978
PhysDes: 184 p. : ill. ; 28 cm
Subject: ADVERTISING. TV
ISBN: 0140050043

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: Mitchell, Jake
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA
Summary: Report on the state of advertising on the Australian commercial networks, with the Seven network with the highest percentage, closely followed by Nine

Call No: 409.1(73) BIG
Author: Huston, Aletha C
Edition: Pbk. ed
Place: Lincoln
Publisher: University of Nebraska Press
PubDate: 1993
PhysDes: viii, 195 p. : ill. ; 22 cm
Series: Child, youth, and family services
Subject: SOCIETY AND TV. USA; SOCIAL GROUPS AND TV. USA; SOCIAL GROUPS ON TV. USA; VIEWERS. USA; ADVERTISING. USA; PSYCHOLOGICAL EFFECTS OF TV. USA; CHILDREN, EFFECTS OF TV ON. USA
Notes: Includes bibliographical references (p. [147]-180) and indexes
ISBN: 0803272634 (pbk.)
LON: 10620946

PhysDes: Article
Subject: COLLINS, BILL; VIDEO CLASSICS; ADVERTISING FOR FILMS
Summary: Article on new marketing deal between Video Classics and Bill Collins.

PhysDes: Article
Subject: Metro-Goldwyn-Mayer; UNITED ARTISTS; UNITED INTERNATIONAL PICTURES; ADVERTISING FOR FILMS
Summary: Announcement of Bill Edwards' promotion, along with job description.

PhysDes: Article
Subject: BIRCH CARROLL AND COYLE; ADVERTISING FOR FILMS; DISTRIBUTION. AUSTRALIA; CINEMA MANAGEMENT. AUSTRALIA
Summary: Article and photographs from the annual Birch Carroll & Coyle convention

Author: Spencer, Megan
PhysDes: Article; Illustration(s)
Subject: INDEPENDENT FILMS. USA; INTERNET AND THE CINEMA; ADVERTISING FOR FILMS; BLAIR WITCH PROJECT, THE (US, Daniel Myrick & Eduardo Sanchez, 1999)
Summary: Considers how "The Blair witch project", a low budget mockumentary, used the internet and a clever advertising campaign by distributor Artisan Entertainment to produce a box office success.

Subject: FILMWAYS; ADVERTISING FOR FILMS
Summary: Film posters of Filmways' 1975 films

Call No: 915(41) BRA
Author: Branaghan, Sim
Source: UK
Place: London
Publisher: British Film Institute
PubDate: 2006
PhysDes: 304 p. : col. ill. ; 28 cm.
Subject: POSTERS. UK; ADVERTISING. UK
Summary: A history of British film posters from 1896-1986 covering design, printing and display, including detailed biographies of major artists. Tells the story of the emergence of the illustrated film poster in the late-Victorian period through to the decline of the hand-painted tradition during the mid-1980s and the arrival of computer-aided design. The overall theme of the book is that the 'vintage' film poster represents a significant and coherent movement in twentieth-century popular art in Britain. [Taken from back cover and contents page.]
ISBN: 1844572218

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING
Author: Mason, Max
PhysDes: Clippings File Article
Subject: ADVERTISING
Summary: Interview with Maxus chief Lindsay Pattinson who talks about the state of the advertsing market and the importance of TV

Call No: 203(94) PET
Author: Peters, Bob -- Leigh, Peter
Source: AT
Place: Melbourne
Publisher: ANZ McCaughan
PubDate: 1993
PhysDes: 78, A-11.2 pages
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; INVESTING. AUSTRALIA; PAY TV. AUSTRALIA
Summary: Report on the Australian commercial television industry that suggests strong financial growth. Considers advertising volitility and the arrival of pay tv
Contents: Executive summary -- Introduction -- Industry description -- Ratings, programming, and strategies -- Financial performance -- Corporate profiles -- Future prospects -- Appendices -- Australian advertising expenditures sector shares of total expenditure 1961-1991 -- Metroploitan commercial television analysis of top 25 product categories 1981-1991 -- Regression analysis summary and projections total and television advertising expenditure growth versus gross domestic product growth 1962-1991 -- Metropolitan television ratings shares by market and channel 1983 to 1992 -- Metropolitan commercial television analysis of programming by type and origin: all Sydney commercial stations during 1991 -- Metropolitan commercial television stations ultimate or effective owners or controllers from 1 January 1983 to 1 June 1993 -- Metropolitan commercial television comparison of advertising revenue growth and gross domestic product growth 1970/71 to 1991/92 -- Metropolitan commercial television summary of financial performance 1970/71-1991/92 -- Australian commercial television historical profit margins 1957/58 to 1991/92 -- Metropolitan commercial television summary of network financial performance on a four market basis 1987/88 to 1991/92 -- Metropolitan commercial television network's share ofd revenue on a four market basis 1987/88 to 1991/92

Call No: 441.41(94) AUS
CorpAuthor: Australian Broadcasting Control Board
Edition: Second edition
Source: AT
Place: Canberra
Publisher: Australian Broadcasting Control Board
PubDate: 1967
PhysDes: 44 pages ; 21 cm
Subject: AUSTRALIAN BROADCASTING AUTHORITY; AUSTRALIAN BROADCASTING CONTROL BOARD; AUSTRALIAN BROADCASTING TRIBUNAL; TELEVISION. AUSTRALIA; BROADCASTING. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; CENSORSHIP, TV; CHILDREN AND TV. AUSTRALIA
Notes: Includes appendixes. Includes seven tipped-in corrigenda.
Contents: Introduction -- Part One: Programme standards and procedures -- Part Two: Advertising standards -- Part Three: Miscellaneous -- Appendix A: Notes on censorship of matters of a medical nature -- Appendix B: Recording of telephone conversations - requirements of the Australian Post Office

PhysDes: Article
Subject: CONDORMAN (US, Charles Jarrott, 1981); GREATER UNION; ADVERTISING FOR FILMS
Summary: Article on the advertising and promotions used for the 'Condorman'

Call No: TITLE CLIPPINGS FILE; CELEBRITY APPRENTICE AUSTRALIA [TV] (AT, 2011)
Author: Kruger, Colin
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; CELEBRITY APPRENTICE AUSTRALIA [TV] (AT, 2011)
Summary: Report on the investment by Yellow Brick Road into the TV show CELEBRITY APPRENTICE AUSTRALIA and the appearance of Yellow Brick Road's chief Mark Bouris on the show

Call No: 411.2(73) PEA
Author: Pearlstein, Leo
Source: US
Place: Los Angeles CA
Publisher: Hollywood Circle Press
PubDate: 2002
PhysDes: 205 p. : ill. ; 26 cm.
Subject: ADVERTISING. USA
Notes: Includes index
ISBN: 0971130612

PhysDes: Article
Subject: CENTRESPREAD (AT, Tony Patterson, 1981); ADVERTISING FOR FILMS. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; BOX OFFICE. AUSTRALIA
Summary: Article on the advertising campaign used for 'Centrespread' throughout Adelaide and the subsequent box-office success it has received.

PhysDes: Article
Subject: ADVERTISING FOR FILMS; VILLAGE ROADSHOW
Summary: Announcement of Charlotte Gee's new role at Village/Roadshow

Call No: 412.053.2 BAR
Author: Barcus, Francis Earle; Wolkin, Rachel
Source: US
Place: New York
Publisher: Praeger
PubDate: 1977
PhysDes: xxvii, 218 p. ; 24 cm
Series: Praeger special studies in US economic, social and political issues
Subject: CHILDREN AND TV; CHILDREN, EFFECTS OF TV ON; CHILDREN, EFFECTS OF TV ON. USA; ADVERTISING. TV; ADVERTISING. USA; VIOLENCE ON TV; ETHICS AND TV; RACIAL ISSUES AND TV; ETHNIC GROUPS ON TV; SEX ON TV
Summary: This report looks at television programming for children and examines such issues as violence, value systems, advertising, racial and sexual roles and also interpersonal roles. It looks at the change in trends over time and is intended to be a starting point for more detailed analysis by young scholars in this area of research.
Notes: Includes bibliographical references
ISBN: 02755232107

Call No: 412-053.2 HOW
Author: Howarth, Ross
CorpAuthor: Australian Children's Television Foundation; Australian Children's Television Foundation. Conference (1985 : Melbourne, Vic.)
Source: AT
Place: Carlton, Vic.
Publisher: Australian Children's Television Foundation
PubDate: 1985
PhysDes: 13 p. ; 21 cm
Subject: ADVERTISING. AUSTRALIA; CHILDREN AND TV. AUSTRALIA
Notes: "Paper prepared for the Australian Children's Television Foundation, International Conference on 'The challenge of kids' TV', Melbourne, Australia, May 1985."
ISBN: 0864211449
LON: 3915929

PhysDes: Article
Subject: ADVERTISING FOR FILMS; RANK ORGANISATION
Summary: Announcement of Chris Lean to international marketing co-ordinator for Dennis Davidson Associates

PhysDes: Article
Subject: CINDERELLA (US, Wilfred Jackson & Hamilton Laske & Clyde Geronomi, 1950); INDUSTRY, FILM. AUSTRALIA : QUEENSLAND; ADVERTISING FOR FILMS. AUSTRALIA; GREATER UNION
Summary: Article on the promotions and advertisment used by Greater Union for 'Cinderella' in Queensland.

Call No: SCREEN AUSTRALIA
Author: Maddox, Garry
PhysDes: Clippings File Article
Subject: SCREEN AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; LAST CAB TO DARWIN (AT, Jeremy Sims, 2015) [copyright 2014]; DRESSMAKER, THE (AT, Jocelyn Moorhouse, 2015); BLINKY BILL THE MOVIE (AT/US, Deane Taylor/ Noel Cleary/ Alexs Staermann/ Alex Weight, 2015)
Summary: Snippet on Screen Australia investing $1 million into promoting three Australian films in 2015, Last Cab to Darwin, The Dressmaker, and The Blinky Bill Movie

Subject: INDUSTRY, FILM. AUSTRALIA; DRIVE-IN CINEMAS; ADVERTISING FOR FILMS
Summary: Article on the opening of The Moonline drive-in cinema, the most technically advanced drive-in. Mentions advertisment campaign and stratergies

Call No: 205.1-053.2 FED
Author: Federation of Australian Commercial Television Stations
Place: Sydney
Publisher: Federation of Australian Commercial Television Stations
PubDate: 1982
PhysDes: 46 p. : appendices ; 30 cm
Subject: ADVERTISING. CHILDREN; ADVERTISING. TV. AUSTRALIA; AUSTRALIAN BROADCASTING TRIBUNAL; CHILDREN AND TV. AUSTRALIA; CHILDREN, EFFECTS OF TV ON. AUSTRALIA; CHILDREN, PROGRAMMES FOR. AUSTRALIA; FEDERATION OF AUSTRALIAN COMMERCIAL TELEVISION STATIONS; PRODUCTION, TV. AUSTRALIA
Summary: Paper contains the Federation of Commercial Television Stations criticisms of the Australian Broadcasting Tribunal's recommended changes to the advertising and programming content of children's television.

Call No: 201.3(94) FED
CorpAuthor: Federation of Australian Commercial Television Stations
Source: AT
Place: Sydney
Publisher: Federation of Australian Commercial Television Stations
PubDate: 1999
PhysDes: 48 p. ; 30cm.
Subject: COMMERCIAL TV. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; FEDERATION OF AUSTRALIAN COMMERCIAL TELEVISION STATIONS; TELEVISION. AUSTRALIA; CENSORSHIP TV. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA; CODES OF PRACTICE. AUSTRALIA
Notes: Cover title

PhysDes: Article
Subject: ADVERTISING. AUSTRALIA; AUSTRALIAN FILM INSTITUTE; AUSTRALIAN FILM INSTITUTE AWARDS; COMMERCIALS, TV. AUSTRALIA
Summary: Discusses the creation and reception of Ansett Airlines commercial "We Know About Flight" which one the commercial category in the 1970 Australian Film Institute Awards

Call No: 411.2 (94) WAL
Author: R. R. Walker
Place: Melbourne
Publisher: Lansdowne Press
PubDate: 1967
PhysDes: 416 p. ; 24 cm
Subject: ADVERTISING. AUSTRALIA
Notes: contains index
Donation: donated by the family of Wayne Levy, 2006

Call No: 38(73) FOR
Author: Forsher, James
Source: US
Place: Westport, CT
Publisher: Praeger
PubDate: 2003
PhysDes: viii, 155 p. : ill. ; 25 cm
Subject: POLITICS AND THE CINEMA. USA; HISTORY AND THE CINEMA; RELIGION AND THE CINEMA. USA; ADVERTISING. USA; WORLD WAR II FILMS; CINEMA BUILDINGS. USA; CINEMA MANAGEMENT. USA; DRIVE-IN CINEMAS. USA; REGIONAL FILM THEATRES. USA; AUDIENCES. USA; NIKELODEON THEATRE; EDISON, THOMAS ALVA; GRAUMAN, SID; ROTHAPFEL, SAMUEL R; ZUKOR, ADOLPH
Notes: Includes bibliographical references and index.
ISBN: 0275973557
Contents: Pt. 1. From Storefront to Palace -- Ch. 1. The Community of Cinema -- Ch. 2. It Started with a Nickel -- Ch. 3. Entertainment Districts and the New American Downtown -- Ch. 4. Queen Elizabeth and the Feature Film -- Ch. 5. Palaces on Main Street -- Ch. 6. Roxy -- Pt. 2. The Theater as a Mirror of Society -- Ch. 7. Colored Theaters -- Ch. 8. The Church Takes up the Fight against the Movies -- Ch. 9. Crisis at the Box Office -- Ch. 10. Propaganda Wars -- Pt. 3. Social Upheaval -- Ch. 11. Cinema Goes to the Suburbs -- Ch. 12. The Los Angeles Theater District -- Ch. 13. Integration: One Town's Story -- Pt. 4. The Return of Spectacle -- Ch. 14. Preserving Spectacle -- Ch. 15. The Megaplex and Beyond -- Ch. 16. Cinema and the City.

Call No: 19NIN STO
Author: Stone, Gerald
Source: AT
Place: Ringwood, Victoria
Publisher: Penguin
PubDate: 2001
PhysDes: 536 p., 32 p. plates : ill. ; 21 cm
Subject: NINE NETWORK; NEWS PROGRAMMES. AUSTRALIA; CURRENT AFFAIRS PROGRAMMES. AUSTRALIA; ADVERTISING. TV; NATIONAL CONTENT. AUSTRALIA; PACKER, KERRY
ISBN: 0140298177
Donation: donated by the family of Wayne Levy, 2006

Call No: 203 CON
Author: Charles C. Moul (ed.)
Place: New York
Publisher: Cambridge University Press
PubDate: 2005
PhysDes: 23 cm ; 214 p
Subject: EXHIBITION; EXHIBITION. USA; INDUSTRY, FILM; INDUSTRY, FILM. USA; FINANCING. USA; ADVERTISING FOR FILMS; ADVERTISING. USA; USA; PRODUCTION; PRODUCTION COSTS; DIGITAL TECHNOLOGY; INCOME; AWARDS. ACADEMY; STUDIO SYSTEM; GOVERNMENT CONTROL. USA; BOX OFFICE. USA
Summary: This concise handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, financing, and marketing. In addition to bringing the reader an up-to-date perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include the estimation of theatrical and ancillary demand, profitability studies, resolution of evident paradoxes in studio executive behaviour, interaction of the industry and government, impacts of the most recent changes in accounting standards, and the role and importance of participation contracts. New results include findings on the true nature of the seasonality of theatrical demand, the predictive power of surveys based upon trailers, the impact of the Academy Awards, the effectiveness of prior history measures to gauge cast members and directors, and the substitutability of movies across different genres. [Taken from inner jacket sleeve].
ISBN: 0521843847

Call No: 201.1 (73) CON
Author: McDonald, Paul; Wasko, Janet
Source: US
Place: Malden, Massachusetts; Oxford, UK; Carlton, Victoria
Publisher: Blackwell Publishing
PubDate: 2008
PhysDes: 326 p. : ill. ; 25 cm
Subject: INDUSTRY, FILM; STUDIO SYSTEM; FINANCING; DISTRIBUTION; PRODUCTION; ADVERTISING FOR FILMS; EXHIBITION; TELEVISION AND THE CINEMA; VIDEODISCS; SOUNDTRACKS; MUSIC AND THE CINEMA; LABOUR; STATE AND THE CINEMA; GLOBALISATION; COPYRIGHT; EXPORT OF FILMS; UNITED KINGDOM; FRANCE; GERMANY; ITALY; LATIN AMERICAN COUNTRIES; ASIAN COUNTRIES; INDIA; AUSTRALIA; NEW ZEALAND; VIDEO GAMES AND THE CINEMA
Summary: "The contemporary Hollywood film industry is characterized by continuity and change. While many well-established Hollywood studios continue to dominate the film business, the industry has also witnessed various changes during the past two decades. "'The Contemporary Hollywood Film Industry' is a collection of essays by leading scholars that examine the US film industry as an international phenomenon, from the 1980s to the present day. It explores a host of challenges and changes facing Hollywood, and includes important discussions of the industry's labor and star systems, as well as intellectual property and state relations. Essays consider the role of independent producers, the global marketplace for Hollywood products, corporate changes, and various new-media windows, including video, DVD to cable, satellite, and online channels of delivery." (Taken from the back cover)
Notes: Includes index
ISBN: 9781405133883
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PhysDes: Article
Subject: BRITANNIA HOSPITAL (UK, Lindsay Anderson, 1982); ANDERSON, LINDSAY; ADVERTISING FOR FILMS
Summary: Short announcement on Lindsay Anderson coming to Australia to promote his latest film 'Britannia Hospital'.

Call No: 915 BAS
Author: Bassoff, Lawrence
CorpAuthor: Lawrence Bassoff Collection
Source: US
Place: Beverly Hills
Publisher: Lawrence Bassoff Collection
PubDate: c1997
PhysDes: 159 pages : illustrations (chiefly colour) ; 28 x 36 cm
Subject: FILM NOIR; CRIME FILMS; POSTERS; ADVERTISING FOR FILMS; MERCHANDISING; WISE, ROBERT
Summary: "Crime Scenes - Movie Poster Art of the Film Noir is the first book to trace the development and history of this intriguing movement by employing original movie poster art from over 100 vintage film noirs from the classic period of 1941 to 1959 including: The Maltese Falcon with Humphrey Bogart and Mary Astor, This Gun for Hire with Alan Ladd and Veronica Lake, Laura with Gene Tierney and Dana Andrews, and The Postman Always Rings Twice with Lana Turner and John Garfield. Originally displayed in movie theatres, these rare, ravishing and valuable posters and lobby cards also illustrate the signature in-house movie poster styles and printing processes utilized by the major studios and leading independents of the day. Academy Award-winning producer and director Robert Wise recalls his experiences as the RKO Radio Pictures contract director of such film noirs as Born to Kill (1947) and The Set Up (1949) in an informative foreword interview." - BOOK BLURB
Notes: Contains bibliography and index of movie posters -- Dedicated to the Art Gallery of New South Wales and the Art Gallery Society of New South Wales
ISBN: 1886310114

Call No: 408 CUL
Author: Braendlin, Bonnie
CorpAuthor: Florida State University Conference on Literature and Film (14th : 1989)
Place: Tallahassee Gainesville, FL
Publisher: Florida State University Press Orders to University Presses of Florida
PubDate: 1991
PhysDes: vii, 202 p. ; 21 cm
Subject: POPULAR CULTURE AND THE CINEMA; FEMINISM AND THE CINEMA; ADVERTISING; ANDY HARDY IN FILMS; GENRES; HORROR FILMS; CRITICS; SCHWARTZ, DELMORE; ORDINARY PEOPLE (US, Robert Redford, 1980); WALL STREET (US, Oliver Stone, 1987); HAIRSPRAY (US, John Waters, 1988); FRIDAY THE 13TH [...] (US, 1980-); NIGHTMARE ON ELM STREET[...], A (US, 1984-)
Notes: Includes bibliographical references and index
ISBN: 0813010969
LON: 90027304; 7695410

PhysDes: Article
Subject: OBITUARIES; INDUSTRY, FILM. AUSTRALIA : WESTERN AUSTRALIA; ADVERTISING FOR FILMS; VAL MORGAN
Summary: Obituary for Cyril Cornish, Perth-based film advertiser.

PhysDes: Article
Subject: DARK CRYSTAL, THE (US, Jim Henson and Frank Oz, 1982); ADVERTISING FOR FILMS; GREATER UNION
Summary: article on the promotion and advertising for 'The Dark Crystal' plus photograph of the competition winners.

PhysDes: Article
Subject: EMBASSY ROADSHOW; ADVERTISING FOR FILMS
Summary: Announcement of David A. Weitzner to Embassy Pictures and an outline of his role.

Subject: ADVERTISING FOR FILMS; ADVERTISING. AUSTRALIA
Summary: Article on Feature Theatre Ads' decission to extend screenings of international award-winning advertisment films in Brisbane and Adelaide

PhysDes: Article
Subject: OBITUARIES; Metro-Goldwyn-Mayer; TWENTIETH CENTURY-FOX; ADVERTISING FOR FILMS
Summary: Obituary for Bill Band

Call No: 411.213(94) AUS
Author: Australian Broadcasting Tribunal
Source: AT
Place: [North Sydney]
Publisher: Australian Broadcasting Tribunal
PubDate: October 1991
PhysDes: 1 volume (various pagings) ; 30 cm
Series: Public Inquiry Report
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; AUSTRALIAN BROADCASTING TRIBUNAL; BROADCASTING SERVICES ACT; DRUGS AND TV; LEGISLATION. AUSTRALIA
Summary: A report detailing an inquiry into advertising broadcast during the 1991 Grand Prix by Nine Network and a number of regional stations, which contained imagery of cigarette branding and tobacco products. The inquiry was to determine whether these stations had breached the Broadcasting Act, which prohibits the advertising of cigarettes and tobacco products

Call No: 222(94) MUR
Author: Murray, John B., 1931
CorpAuthor: Australian Film Commission
Edition: [Rev. ed.]
Place: North Sydney
Publisher: Australian Film Commission
PubDate: 1992
PhysDes: 41 p. ; 21 cm
Subject: PRODUCING. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; COPYRIGHT. AUSTRALIA; LEGISLATION. AUSTRALIA
Notes: "The Australian Film Commission commissioned John B. Murray to research and write this booklet"
LON: abn94052021; 10710392

PhysDes: Article
Subject: FRANCES (US, Graeme Clifford, 1982); CLIFFORD, GRAEME; ADVERTISING FOR FILMS
Summary: Brief article on director Graham Clifford's previous films and his planned promotion tour of Australia.

Call No: 30(94) REI
Author: Reid, Mary Anne
CorpAuthor: Australian Film Commission
Place: Sydney
Publisher: Australian Film Commission
PubDate: 1999
Subject: DISTRIBUTION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; STATISTICS. AUSTRALIA; EXHIBITION. AUSTRALIA; HEAD ON (AT, Ana Kokkinos, 1998); CRAIC, THE (AT, Ted Emery, 1998)

Call No: SUBJECT CLIPPINGS FILE; NINE NETWORK
Author: Bingemann, Mitchell
PhysDes: Clippings File Article
Subject: FACEBOOK; GOOGLE; NINE NETWORK; ADVERTISING. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA
Summary: Interview with Nine Entertainment chief Hugh Marks where he discusses the lack of regulation for large media entities Google and Facebook in comparison to Australian commercial broadcasters. He comments on the state of the Nine Network, and his wish to abolosh licence fees for commercial broadcasters in Australia

PhysDes: Article
Subject: ADVERTISING FOR FILMS; SAMUEL GOLDWYN CO.
Summary: Announcement of Edward Russell to head of marketing for Samuel Goldwyn Co.

PhysDes: Article
Subject: SAMUEL GOLDWYN CO.; ADVERTISING FOR FILMS; PUBLIC RELATIONS
Summary: Announcement of Edward Russell to vice-president of marketing for the Samuel Goldwyn Company and what his new role entails.

Call No: 412 EFF
Author: Halloran, James D. (James Dermot)
Source: UK
Place: London
Publisher: Panther
PubDate: 1970
PhysDes: 224 p. illus. 18 cm
Subject: ADVERTISING; EDUCATION, USE OF TV IN; POLITICS AND TV; SOCIETY AND TV; STATISTICS; TELEVISION AND THE CINEMA
Notes: Includes bibliographical references
ISBN: 0586032967
Order Received: 2000
Order Type: Donation
LON: 68747

Call No: 203.1(94) BUR
Author: Bureau of Transport and Communications Economics
Source: AT
Place: Canberra
Publisher: Australian Government Publishing Service
PubDate: 1993
PhysDes: 239 p. ; 25 cm
Series: Report (Australia. Bureau of Transport and Communications Economics) ; 83
Subject: ADVERTISING. AUSTRALIA; AUDIENCE RECEPTION. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; AUSTRALIAN BROADCASTING CORPORATION; BROADCASTING. AUSTRALIA; ECONOMICS AND TV. AUSTRALIA; PROGRAMME CONTENT. AUSTRALIA; PUBLIC BROADCASTING. AUSTRALIA; RADIO BROADCASTING. AUSTRALIA; SPECIAL BROADCASTING SERVICE
Summary: "This report is part of an extensive Bureau program of research to study the operational performance of the [broadcasting] industry and the effects of the substantial technological and structural changes facing it. This report concentrates on the general economic aspects of broadcasting and the performance of commercial radio." - FROM INTRODUCTION
ISBN: 0644324546
ISSN: 1034-4152
Donation: donated by Mick Counihan
Contents: Foreword -- Abstract -- Summary -- Introduction -- Advertising and media competition -- Broadcasters and market behaviour -- Provision of broadcasting services -- The Australian Broadcasting Corporation -- The Special Broadcasting Service -- Community broadcasting -- Commerical Radio: ownership and competition -- Financial performance of coimmercial radio -- Appendix I / empirical analysis of relationship between advertising expenditure and some makjor economic indicators -- Appendix II / a chronology of national broadcasting services in Australia -- Appendix III / characteristics of commercial radio services -- Appendix IV / data sources used in assessing the financial performance of commercial radio -- Glossary -- References -- Abbreviations

Call No: DVD RESEARCH FOLDER; DVD RESEARCH FOLDER
Author: Moses, Alexa
Subject: ADVERTISING FOR FILMS; INTERNET AND THE CINEMA
Summary: The author laments the old websites that hang around whilst the films they promote have long gone.
Notes: accessed from: Factiva. Dow Jones Reuters Business Interactive LLC. RMIT University Library. (14 May 2007). <http://global.factiva.com>
Quotations: Jim Noonan - Snr VPres and Gen Mgr Warner Bros. Online - "Noonan says the web monuments of old and, often, flop films have a lot to do with promoting video rentals and DVD sales, as well as luring television networks who are looking for content. "There's a natural evolution there and an ongoing interest for us to continue to market them online," he says.

Call No: 77 EPH
Author: Grainge, Paul, 1972 -
Place: Houndsmill, Basingstoke, Hampshire ; New York
Publisher: Palgrave Macmillan
PubDate: 2011
PhysDes: viii, 236 pages : illustrations ; 24 cm.
Subject: CONVERGENCE; INTERNET AND THE CINEMA; INTERNET AND TV; SOCIAL MEDIA AND THE CINEMA; ONLINE VIDEO PROGRAMMING; COMPUTERIZED ANIMATION AND SPECIAL EFFECTS; COMPUTERS AND THE CINEMA; YOUTUBE; ADVERTISING
Summary: "From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surround the output of networks and studios. Analyzing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection also examines screen forms that circulate "between," "beyond" and "below" the TV programs and films traditionally privileged within screen studies. With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, Ephemeral Media provides a new perspective on the transitory, and transitional, nature of screen culture in the early 21st century"-- Blurb
Notes: Formerly CIP. Includes bibliographical references and index
ISBN: 9781844574346
Donation: Adrian Miles
Contents: Introduction: Ephemeral media, Paul Grainge -- I Media transition and transitory media -- 1. The recurrent, the recombinatory, and the ephemeral: William Uricchio -- 2. Television, abridged: ephemeral texts, monumental seriality and TV-Digital media convergence, Max Dawson -- II Between: interstitials and idents -- 3. Interstitials: how the 'bits in between' define the programmes, John Ellis -- 4. 'Music is Half the Picture': the soundworld of television idents, Mark Brownrigg and Peter Meech -- 5. TV promotion and broadcast design: An interview with Charlie Mawer, Red Bee Media -- III Beyond: online TV and web drama -- 6. The evolving media ecosystem: An interview with Victoria Jaye, BBC, Elizabeth Jane Evans -- 7. Beyond the broadcast text: new economies and temporalities of online TV, JP Kelly -- 8. Time slice: web drama and the attention economy, Jon Dovey -- 9. 'Carnaby Street, 10am': KateModern and the ephemeral dynamics of online drama, Elizabeth Jane Evans -- IV Below: worker- and user-generated content -- 10. Corporate and worker ephemera: the industrial promotional surround, paratexts and worker blowback, John T. Caldwell -- 11. Reenactment: fans performing movie scenes from the stage to YouTube, Barbara Klinger -- 12. Digital intimacies: aesthetic and affective strategies in the production and use of online video, Rosamund Davies.

Call No: 20(4)"313" IOF
Author: Iosifidis, Petros; Steemers, Jeanette; Wheeler, Mark
Source: UK
Place: London
Publisher: bfi Publishing
PubDate: 2005
PhysDes: 186 p. : ill., ports. ; 24 cm
Subject: PUBLIC BROADCASTING; DIGITAL TELEVISION; EUROPEAN COUNTRIES; NEWS CORPORATION; ADVERTISING; CANAL PLUS; WHO WANTS TO BE A MILLIONAIRE (AT, 1999-)
Summary: Television in Europe operates in an increasingly globalised communications market characterised by commercialisation, fragmentation and transnational ownership. Digital transmission has resulted in an abundance of televisual offerings, operating in a less heavily regulated dual system of competitive private and publicly owned television channels.Concentrating on the historical , economic, cultural, technological, and political factors behind change, the book provides an opportunity to construct a conceptual and analytical base on which to judge future developments in television in Europe.[taken from back cover]
Notes: Includes bibliographical references and index
ISBN: 1844570592

Author: Cryle, Denis; Johansen, Grace
PhysDes: Article
Subject: BIRCH CARROLL AND COYLE; AUDIENCES. AUSTRALIA; EXHIBITION. AUSTRALIA; REGIONAL EXHIBITION. AUSTRALIA; HISTORY OF CINEMA. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA
Summary: The authors examine the first decade of the Birch Carroll and Coyle consortium, focusing on its regional Wintergarden theatre chain and on its stated objective of bringing metropolitan sophistication to regional centres, in a period of industry optimism which coincided with the construction of its Wintergarden theatres throughout Queensland. The article draws on local print sources and interview material in order to explain and confirm the social appeal of cinema-going across a range of regional sites. The exploitation campaigns organized and coordinated by Birch Carroll and Coyle's regional and state managers in the midst of moral opposition, government regulation and press criticism, both before and after the advent of the talkies, is examined. Drawing extensively from industry journals of the period, the authors argue that press publicity, along with local stunts and staged events, formed an integral part of Birch Carroll and Coyle's concerted strategy to sell its Hollywood product and offset ongoing criticism within government and local communities. In conclusion, they examine the impact of the Depression on the industry in Queensland, including regional audiences, and assess its impact on Birch Carroll and Coyle's subsequent regional theatre publicity campaigns. -- Abstract