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book		Media institutions and audiences : key concepts in media studies / Nick Lacey Houndmills, Basingstoke, Hampshire ; New York: Palgrave, 2002. Call No: 41 LAC Author: Lacey, Nick Source: UK Place: Houndmills, Basingstoke, Hampshire ; New York Publisher: Palgrave PubDate: 2002 PhysDes: xii, 235 p. : ill. ; 22 cm Subject: MEDIA; AUDIENCES; AUDIENCE RESEARCH; AUDIENCES THEORY Summary: "The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated" Notes: Includes bibliographical references (p. 223-230) and index. Contents: Acknowledgements -- Series preface -- Introduction -- 1: the media business -- 1.1: Introduction -- 1.2: Hollywood: a business history -- 1.3: Contemporary Hollywood: the high concept -- 1.4: Synergy -- 1.5: Viacom -- 1.6: Broadcasting -- 1.7: the press -- 1.8: News Corporation -- 1.9: Convergence and the internet --1.10: Conclusion -- 2: Regulation and censorship: 2.1: Introduction -- 2.2: British legal regulations --2.3: Self-regulation - Press Complaints Commission -- 2.4: Freedom of information -- 2.5: British broadcasting regulation -- 2.6: Public service broadcasting -- 2.7: Classification or censorship? -- 2.8: Pressure groups -- 2.9: Institutional practices -- 2.10: Conclusion -- 3: Media texts as commodities -- 3.1: Introduction -- 3.2: Films -- 3.3: Stars, celebrities and personalities -- 3.4: the effect of advertising on newspapers -- 3.5: Commercial broadcasting -- 3.6: Media imperialism -- 3.7: Music as commodity -MTV -- 3.8: News and the developing world -- 3.9: Eurocentrism -- 3.10: Conclusion -- 4: Marketing and Public Relations -- 4.1: Introduction -- 4.2: Marketing mix -- 4.3: Advertising -- 4.4: Branding -- 4.5: Public Relations (PR) -- 4.6: Vortex of publicity -- 4.7: The net future? -- 4.8: Conclusion -- 5: The independent and the alternative -- 5.1: Introduction -- 5.2: Definitions of 'indepedence' and 'alternative' -- 5.3: Independent film -- 5.4: Crossing over: the commodification of the oppositional -- 5.5: Music, mediation and industry -- 5.6: Access programmes -- 5.7: Conclusion -- 6: Approaches to audiences -- 6.1: Introduction -- 6.2: The 'effects' debate (the hyperdermic model) -- 6.3: the 'uses and gratifications' theory -- 6.4: Encoding/decoding -- 6.5: Ethnography -- 6.6 Conclusion -- 7: Defining and persuading audiences -- 7.1: Introduction -- 7.2: Audience classification -- 7.3: Persuasion -- 7.4: Audiences and scheduling -- 7.5: Modes of address -- 7.6: Sub-cultural groups 7.7: Conclusion -- 8: Audience as citizens -- 8.1: Introduction -- 8.2: Information and knowledge -- 8.3: Representation and access -- 8.4: Conclusion -- Bibliography -- Index More info
Interim book		Media reception studies / Janet Staiger New York: New York University Press, c2005. Call No: 395 STA Author: Staiger, Janet Source: UK Place: New York Publisher: New York University Press PubDate: c2005 PhysDes: ix, 251p. ; 24 cm Subject: AUDIENCES THEORY; AUDIENCES; MEDIA STUDIES; RECEPTION Summary: A book on the ways that audiences take meaning out of mass media from films and televisions as communication media. Different theories and approaches are used to discuss the complex relationships between films and their audiences, TV shows and viewers. The effects that film has upon the audience is also discussed to understand the effects of mass media. (Taken from book cover) Notes: Includes bibliographical references and index. ISBN: 0814781357 More info
Interim book		Perverse spectators : the practices of film reception / Janet Staiger New York: New York University Press, c2000. Call No: 630.5 STA Author: Staiger, Janet Source: US Place: New York Publisher: New York University Press PubDate: c2000 PhysDes: vi, 242 p. ; 24 cm Subject: AUDIENCE RESEARCH; AUDIENCE RECEPTION; PERCEPTION; AUDIENCES THEORY; AESTHETICS; GENRES; VIOLENCE IN FILMS; SILENCE OF THE LAMBS, THE (US, Jonathan Demme, 1991); CLOCKWORK ORANGE, A (UK, Stanley Kubrick, 1971); RETOUR DE MARTIN GUERRE, LE (FR, Daniel Vigne, 1982) Summary: A book on film studies, with interpretation on films using different theories. The history of film is provided and the role media plays in culture and in the world today. Different topics in films are discussed with the descpition of various films that are applied to those certain topics. ISBN: 081478139X More info
Interim book		The place of the audience : cultural geographies of film consumption / Mark Jancovich and Lucy Faire with Sarah Stubbings London: British Film Institute, 2003.. Call No: 410 (41) JAN Author: Jancovich, Mark Source: UK Place: London Publisher: British Film Institute PubDate: 2003. PhysDes: vi, 281 p. : ill. ; 24 cm. Subject: AUDIENCES. UK; AUDIENCES THEORY Notes: Online Resource: Table of contents http://www.loc.gov/catdir/toc/fy045/2004353165.html Contributor biographical information http://www.loc.gov/catdir/bios/ucal052/2004353165.html Publisher description http://www.loc.gov/catdir/description/ucal051/2004353165.html ISBN: 0-85170942-7 More info
book		Rating the Audience : the business of media / by Mark Balnaves and Tom O'Regan with Ben Goldsmith London ; New York: Bloomsbury, 2011. Call No: 410 (41/73/94) BAL Author: Balnaves, Mark; O'Regan, Tom; Goldsmith, Ben Source: UK/US Place: London ; New York Publisher: Bloomsbury PubDate: 2011 PhysDes: xvi, 272 p. : ill. ; 24 cm Subject: MEDIA; AUDIENCE RECEPTION; AUDIENCE RESEARCH; AUDIENCES; AUDIENCES THEORY; AUDIENCES USA; AUDIENCES. AUSTRALIA; AUDIENCES. UK; RATING FOR TV; RATING FOR TV. AUSTRALIA; RATINGS. AUSTRALIA; RATINGS. USA Summary: "Knowing, measuring and understanding media audiences has become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielson. Offering the first real comparative study, Rating the Audience is critical reading for media students and professionals." -- BOOK BLURB Notes: Formerly CIP; Includes bibliographical references and index ISBN: 9781849663410 Donation: Donated by Senses of Cinema, 2013 Contents: -- list of figures -- list of tables -- preface -- acknowledgments -- 1.Why the Ratings Are Important -- Introduction -- The Single Number -- Summary -- 2.The Convention -- `The Crossleys' - Archibald Crossley -- Arthur C. Nielsen (and the Black Box) -- Bill McNair and George Anderson -- New Forms of Knowledge about Audiences -- Theorizing the Convention -- Summary -- 3.The Panel and the Survey -- The Ratings Intellectuals -- Lazarsfeld -- The Very Idea of Measurement -- Single Source: `The Holy Grail' -- Summary -- 4.The Audit -- Taming Error -- Invisible Audiences -- The BBC: Robert Silvey's Thermometer and Barometer -- Summary -- 5.The Technologies of Counting -- The Diffusion of Ratings Technology -- Proliferation of Channels and Measurement -- Neuroscience, Neuromarketing and New Technologies of Measurement -- Timeshifting and Technologies of Counting -- The Increasing Technical Complexity of Audience Measurement -- Calls for Harmonization -- Summary -- 6.The Ratings Provider -- The Official Truth -- The Silent Revolution -- `Superior Technology': ATR-OzTAM and ACNielsen Controversy in Australia -- `Superior Technology': Nielsen versus Hooper, Nielsen versus Arbitron -- Summary -- 7.The Networks (and Other Media Providers) -- TV Economics -- Standardization -- Small Audiences and Set-top Boxes -- United Kingdom -- Summary -- 8.Advertisers and Media Planners -- The Dual Persona of the Advertiser -- The Media Planner -- Cost Efficiency and the Curve of Experience -- The Competent User -- Summary -- 9.The Audience -- The Modem Audience -- The Average Household and the Representative Individual -- Home Studies and the Public -- Audience Consent -- The Knowledge Aggregators -- Summary -- 10.The Critics -- The Broader Context -- The Bogart Persona -- Objections to Ratings -- Setting Limits to Statistics -- Problems with Increases in Scale -- Impersonal Secondary Data -- Deprofessionalization of Media Research -- Summary -- 11.The Future of Ratings -- bibliography -- index -- More info
book		Watching films : new perspectives on movie-going, exhibition and reception / Karina Aveyard / Albert Moran Bristol, UK ; Chicago: Intellect, 2013. Call No: 410.81 WAT Author: Aveyard, Karina (ed.); Moran, Albert (ed.) Source: UK Place: Bristol, UK ; Chicago Publisher: Intellect PubDate: 2013 PhysDes: 418 p. ; 23 cm Subject: THEORY; CINEMAS; CINEMAS. UK; NEWSREELS; AUDIENCE RECEPTION; AUDIENCES; AUDIENCES THEORY; AUDIENCE RESEARCH; AUDIENCE RESEARCH. AUSTRALIA; AUDIENCE RESEARCH. UK; AUDIENCE RESEARCH. USA; AUDIENCE RECEPTION. NEW ZEALAND; AUDIENCE RECEPTION. AUSTRALIA; ITALY; NETHERLANDS; INDIA; BELGIUM; PORNOGRAPHY; INDEPENDENT FILMS Summary: With a focus on the social, economic, and cultural factors that influence how we watch and think about movies, this volume centres its investigations on four areas of inquiry: Who watches films? Under what circumstances? What consequences and effects follow? And what do these acts of consumption mean? Responding to these questions, the contributors provide both historical perspective and fresh insights into the ways in which new viewing arrangements and technologies influence how films are watched around the world. Notes: Includes bibliographical references and index. ISBN: 9781841505114 Contents: Foreword : Richard Maltby -- Introduction : New perspectives on movie-going, exhibition and reception --; Part one: Theoretical perspectives -- Chapter one: Cinema, modernity and audiences: Revisiting and expanding the debate: Daniel Biltereyst -- Chapter two: What is a cinema? Death, closure and the database: Deb Verhoeven -- Chapter three: A poetics of film-audience reception? Barbara Deming goes to the movies: Albert Moran -- Chapter four: The porous boundaries of newsreel memory research: Louise Anderson -- Chapter five: Why are children the most important audience for pornography in Australia?: Alan McKee --; Part two: The film industry - systems and practices -- Chapter six: Local promotion of a 'Picture Personality': a case study of the vitagraph girl: Kathryn Fuller-Seeley -- Chapter seven: 'Calamity howling': the advent of television and Australian cinema exhibition: Mike Walsh -- Chapter eight: A nation of film-goers: audiences, exhibition and distribution in New Zealand: Geoff Lealand -- Chapter nine: The critical reception of 'Certified Copy': original art or copy of a rom-com?: Eylem Akatav; Part three: Moview theatres - from Picture Palace to the Multiplex -- Chapter ten: Movie-going in the Shenandoah Valley of Virginia: A case study of place, transportation, audiences, racism, censorship and Sunday showings: Douglas Gomery -- Chapter eleven: From Mom-and-Pop to Paramount Publix: selling the community on the benefits of national theatre chains: Jeffrey Klenotic -- Chapter twelve: A progressive city and its cinemas: technology, modernity and the spectacle of abundance: Mark Jancovich and Lucy Faire with Sarah Stubbings -- Chapter thirteen: 'They don't need me in heaven...there are no cinemas there, ye know': cinema culture in Antwerp (Belgium) and the Empire of Georges Heylen, 1945-75: Kathleen Lotze and Philippe Meers -- Chapter fourteen: from out-of-town to the edge and back to the centre: multiplexes in Britain from the 1990s: Stuart Hanson --; Part four: on the margins -- Chapter fifteen: The place of rural exhibition: makeshift cinema-going and the Highlands and Islands Film Guild (Scotland): Ian Goode -- Chapter sixteen: 'A Popcorn-free zone': distinctions in independent film exhibition in Wellington, New Zealand: Ian Huffer -- Chapter seventeen: getting to see women's cinema: Julia Knight -- Chapter eighteen: Shifting fandoms of film, community and family: Tom Phillips --; Part five: Just watching movies? -- Chapter nineteen: watching popular films in the Netherlands, 1934-36: Clara Pafort-Overduin -- Chapter twenty: Contemporary Italian film-goers and their critics: Alan O'Leary and Catherine O'Rawe -- Chapter twenty one: Imagining a 'decent crowd' at the Indian multiplex: Adrian Mabbott Athique -- Chapter twenty two: The VHS generation and their movie experiences: Janna Jones -- More info
book		Watching the Lord of the Rings : Tolkein's world audiences / edited by Martin Barker and Ernest Mathijs New York, NY: Peter Lang Publishing, 2008. Call No: 79LOR WAT Author: Barker, Martin and Mathijs, Ernest Source: US Place: New York, NY Publisher: Peter Lang Publishing PubDate: 2008 PhysDes: xiv, 297 p. : 23 cm Subject: AUDIENCE RECEPTION; AUDIENCE RESEARCH; AUDIENCES THEORY; ADVERTISING FOR FILMS; LORD OF THE RINGS: FELLOWSHIP OF THE RING, THE (US, Peter Jackson, 2001); LORD OF THE RINGS: THE TWO TOWERS, THE (US, Peter Jackson, 2002); LORD OF THE RINGS: THE RETURN OF THE KING, THE (US, Peter Jackson, 2003) Summary: Analysis on global audience response to film adaptation of Tolkein's Lord of the Rings trilogy. Notes: includes bibliographical references and index ISBN: 9780820663964 Language: English More info

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