subject clippings file
The Image Empire : a history of broadcasting in the United States, volume 3 - from 1953 / Erik Barnouw
New York: Oxford Univesity Press, 1970.
Call No: 70(04) BAR Author: Barnouw, Erik Source: US Place: New York Publisher: Oxford Univesity Press PubDate: 1970 PhysDes: 396 p. ; ill., ports. ; 24 cm. Subject: BROADCASTING. US; HISTORY AND TV Notes: Includes bibliographies and indexes. Donation: donated by Senses of Cinema, 2010 Contents: --introduction 3 -- 1: Enterprise, 5 -- McCarthy and the General, 8 -- TV dinner, 13 -- Five sets, one murder, 21 -- anthology, 25 -- this is the news, 40 -- the fault, dear brutus, 46 -- pay-off, 56 -- Pat, bob, and bob, 58 -- Warner Brothers presents 61 -- Boom 1956-57, 65 -- Telefilms, 80 -- 2: Empire, 85 -- Dulles duo, 92 -- through the curtain, 103 -- bonanza world, 108 -- Enter Mr. k, 117 -- kitchen talk, 119 -- "say it aint so", 122 -- but not in disneyland, 129 -- voice of jazz, 133 -- floating spectacular, 135 -- complex, 143 -- 3: Fission, 147 -- untouchable, 148 -- primary, 155 -- I assume you two gentlemen know each other, 160 --forbidden fruits, 170 -- high priority, 173 -- golden dragon, 175 -- camelot, 177 -- attention, Havana!, 185 -- wasteland, 196 -- in orbit, 207 -- Tv ultimatum, 211 -- news 1962-63, 217 -- Dallas to Arlington, 227 -- 4: Juggernaut, 239 -- Adversary system, 243 -- girl with a daisy, 252 -- paranoid pictures presents, 260 -- revolt in the newsroom, 271 -- image control, 281 -- subculture, 287 -- meanwhile back in prime time ..., 303 -- shoot-out, 314 -- moonscape, 326, milestone, 331 -- 5: Reckoning, 355 -- Appendix A: chronology, 345 -- appendix B: laws, 349, bibliogrpahy, 355 -- index, 375 -- More info
The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / James L. Baughman
Baltimore MD: Johns Hopkins University Press, 1992.
Call No: 202 BAU Author: Baughman, James L Source: US Place: Baltimore MD Publisher: Johns Hopkins University Press PubDate: 1992 PhysDes: xvii, 257 p. ; 24 cm Series: The American Moment Subject: BROADCASTING. US; USA; MEDIA; TELEVISION AND MEDIA SERVICES; TELEVISION. USA Summary: "In the late 1940s, the film, radio, and television media enjoyed roughly the same measure of popularity in America. By the late 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"-especially teenagers-to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network television.
This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals-not, as many have argued, on society itself. Many of TVs competitors-most notably, publishers of newspapers and periodicals-failed to recognize the longterm threats of television. But by capturing the largest share of the mass audience, television gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced-including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products.
The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans."-BOOK BLURB Notes: includes bibliographical references; includes index ISBN: 0801842778 More info
Television : the business behind the box / Les Brown
New York: Harvest, 1971.
Call No: 70 BRO Author: Brown, Les Source: US Place: New York Publisher: Harvest PubDate: 1971 PhysDes: viii, 374 p. ; 22 cm Subject: TELEVISION. USA; INDUSTRY, TV. USA; BROADCASTING. US; RATINGS. USA Summary: The author gives an account of a year in the American TV business. He analyzes the differences between ABC, CBS and NBC; the executive-suite intrigues; the role fear plays in programing; the bitter conflict between the networks and their affiliate stations; and the largely transient titans who control the most powerful communications medium ever known. He also explains the numbers rating game, the complex strategies used to plan a TV season, the often intimidating function of the FCC, and the curious nature of "public" television. [ Taken from the back of the book] ISBN: 0156884402 Donation: donated by the family of Wayne Levy, 2006 More info
Television and antisocial behavior : field experiments / Stanley Milgram and R. Lance Shotland
New York: Academic Press, Inc., 1973.
Call No: 412.511(73) MIL Author: Milgram, Stanley; Shotland, R. Lance Source: US Place: New York Publisher: Academic Press, Inc. PubDate: 1973 PhysDes: xii, 183 pages: illustrations ; 25 cm Subject: AUDIENCE RESEARCH. USA; AUDIENCES. USA; BROADCASTING. US; SOCIAL PROBLEMS ON TV; SOCIETY AND TV. USA; SOCIOLOGY AND TV; TELEVISION. USA Summary: "For a period of several years we have been engaged in a program of research on a troubling social question: does the depiction of antisocial behavior on television stimulate imitation in the larger community? To carry out this research, a television program was specifically written for the purpose of this study and aired on network television. To assess the effects of the program, our research as carried out in New York, St Louis, Detroit, and Chicago [...] We present here the results of our investigation." - PREFACE Notes: Includes index and bibliographic references -- previously owned by the Department of the Media Library ISBN: 0124963501 More info
Tube of plenty : the evolution of American television / Erik Barnouw
Oxford New York: Oxford University Press, 1982.
Call No: 71(73) BAR Author: Barnouw, Erik, 1908 Edition: Rev. ed Place: Oxford New York Publisher: Oxford University Press PubDate: 1982 PhysDes: viii, 552 p. : ill. ; 21 cm Subject: BROADCASTING. US; HISTORY OF TV. US Notes: Based on the author's: A tower in Babel, the golden web, and The image empire; Includes bibliographical references and index ISBN: 0195030923 (pbk.) : $9.95 (est.) LON: 81022588; 2167209 More info
Window to the future : the golden age of television marketing and advertising / by Steve Kosareff
San Francisco CA: Chronicle Books, c2005.
Call No: 71(73)(084) KOS Author: Kosareff, Steve Source: US Place: San Francisco CA Publisher: Chronicle Books PubDate: c2005 PhysDes: 176 p. : ill. (chiefly col.) ; 28 cm Subject: HISTORY OF TV; HISTORY OF TV. US; BROADCASTING. US; ADVERTISING. TV; ADVERTISING. USA Summary: "As mass-manufacturing made television sets affordable after World War II, the TV was on its way to being the ubiquitous home appliance it is today. But when TV sets were still a luxurious novelty, their manufacturers introduced the public to the new medium by emphasizing its most glamorous, comforting, and futuristic aspects. Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising and marketing to light. In amusingly prescient displays of the TV serving as furniture, posh appliance, part centerpiece, news and entertainment purveyor, and even beloved member of the family, these hyperbolic images and appeals reflect the many ways that the hungry populace would ultimately find to desire the devices. Dapper couples hosting cocktail hour in front of their new b&w console, spellbound children and their leisure-enabled parents, and plentiful celebrity sponsors all lent their charm to sell sets. Idealized visions of futuristic houses always found a way to feature the television at their centers, and entertainment, food, and alcohol found the sales medium of their dreams in the 1950s to the 1970s. But what television really ended up selling best was the lifestyle it afforded; an idealized picture of a world that could not live without it. Window to the future is a nostalgic look at the wonder years of television's youthful innocence. " -- BOOK JACKET ISBN: 0811846326 Contents: -- Introduction -- Chapter One: Television Fantastique - Even Without a Set to Watch -- Chapter Two: Television Opportune - A World Wide Open -- Chapter Three: All I Want for Christmas Is... -- Chapter Four: Television Blazon - Color in a Black-and-White World -- Chapter Five: Television Ballyhoo - The Medium on a Fishhook -- Chapter Six: Television Intoxicant -- Chapter Seven: Television Celebrity - On the Big Screen but in Front of the Little Screen -- Chapter Eight: Television Imprint - Mother's Little Helper -- acknowledgments -- More info