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The 10 ads that Australians hate the most in The Age (08/07/2016) p.3
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Actron Air falls foul of advertising watchdog for 'racist' ari conditioning ads in Smart Company (07/04/2015) p.1
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Ads blamed for rise in female gamblers in Sydney Morning Herald (11/12/2017) p.2
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIAAuthor: Toscano, Nick PhysDes: Clippings File ArticleSubject: ADVERTISING. TV. AUSTRALIA Summary: Australian gambling advertising prominently featuring women and promoting betting odds on popular TV shows like The Bachelorette could be changing female attitudes to betting, researchers say.
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Advertising expenditure in Australia (1959) / George Patterson Pty. Ltd., Melbourne Melbourne: George Patterson Pty. Ltd, 1960.
Call No: 411.236(94) GEOAuthor: George Patterson Pty. Ltd Source: ATPlace: MelbournePublisher: George Patterson Pty. LtdPubDate: 1960PhysDes: 15 pages ; 26 cmSubject: ADVERTISING. AUSTRALIA ; ADVERTISING. TV. AUSTRALIA Summary: Report by the George Patterson advertising company outlining the estimated expenditure on advertising throughout Australia for 1959. Report is broken up by television, radio, and print expenditures, with an estimated 10 million pounds being spent on television overall
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Advertising time on television : a review of the Advertising Time Standards / Australian Broadcasting Tribunal Canberra: Australian Government Publishing Service, 1987.
Call No: 411.236(94) AUSCopy Management: 10/10/2012Author: Armstrong, Mark -- James Bailey, Julie -- Perry, Russel Source: ATPlace: CanberraPublisher: Australian Government Publishing ServicePubDate: 1987PhysDes: 199 pages in various pagings : illustrations ; 25 cmSubject: ADVERTISING STANDARDS. AUSTRALIA ; ADVERTISING. TV. AUSTRALIA ; COMMERCIALS, TV. AUSTRALIA Summary: A review on the rules governing advertising on Australian commercial televisionContents: Contents -- Abbreviations -- Summary -- 1. Introduction -- 2. Decision and reasons : A. Public interest objectives -- B. Problems of the current rules -- C. Audience needs and research -- D. Options for reform -- E. Conclusions -- F. The future -- 3. The need for review -- 4. Viewpoints -- 5. The audience and the market -- 6. The commercial environment -- Appendices
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subject clippings file
ADVERTISING. TV
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ADVERTISING. TV. AUSTRALIA
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newspaper article
Analysts add to sense of doom as advertising dries up in The Australian (5/06/2017) p.23
Author: Bingemann, Mitchell PhysDes: Clippings File ArticleSubject: ADVERTISING. TV. AUSTRALIA ; COMMERCIAL TV. AUSTRALIA Summary: Advertising revenue for newspapers and free-to-air television will collapse by more than $1.6 billion over the next four years as Facebook and Google extend their dominance of digital media, figures show. Newspapers will lose $850 million in ad spend by 2021 in a move that further underlines why corporate chiefs in the media industry argue that the sector needs urgent reforms to overhaul regulations introduced in a pre-internet era.
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Another stage in the dramatic life of Ruben Guthrie's tortured adman in The Australian (15/07/2015) p.15
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Attitudes to television : a survey of advertisers / Gillian Appleton Kensington, NSW North Sydney, NSW: Communications Law Centre, University of New South Wales Australian Film Commission, 1989.
Call No: 49[659.1](94) APPAuthor: Appleton, Gillian CorpAuthor: Australian Film Commission; Communications Law Centre (N.S.W.)Place: Kensington, NSW North Sydney, NSWPublisher: Communications Law Centre, University of New South Wales Australian Film CommissionPubDate: 1989PhysDes: 32 pages ; 30 cmSubject: STATISTICS. AUSTRALIA ; COMMERCIALS, TV. AUSTRALIA ; INDUSTRY, TV. AUSTRALIA ; AUDIENCE RESEARCH. AUSTRALIA ; ADVERTISING STANDARDS. AUSTRALIA ; ADVERTISING. TV. AUSTRALIA ; COMMERCIALS, TV. AUSTRALIA Summary: "The Australian Film Commission (AFC) commissioned this research report to ascertain how the television advertising system operates, how advertisers, agency media buyers and stations relate to one another, and particularly to survey advertister's attitudes to issues, concerns and practices in the industry" -- from Summary of ReportNotes: A report prepared for the Australian Film Commission by the Communications Law CentreISBN: 0858237679LON: 6585339
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Australian commerical television : 1986-1995 Canberra: Australian Government Publishing Service, 1996.
Call No: 201.3(94) AUSSource: ATPlace: CanberraPublisher: Australian Government Publishing ServicePubDate: 1996PhysDes: xxi, 206 pages ; 25 cmSeries: Bureau of Transport and Communications Economics; report 93Subject: INDUSTRY, TV. AUSTRALIA ; OWNERSHIP TV. AUSTRALIA ; ADVERTISING. TV. AUSTRALIA ; COMMERCIAL TV. AUSTRALIA Summary: This report addressses the structure and financial performance of the commerical television industry over the past decade. It complements BTCE's 1993 Report 83 Elements of Broadcasting Economics which dealt with general economic aspects of broadcasting and the performance of commercial radio. It is hoped that the information in this report will provide useful background to the contemporary reviews of television policies under section 215 of the Broadcasting Services Act 1992 -- taken from ForewardISBN: 0644362979ISSN: 10344152Contents: Foreword -- Abstract -- Executive summary -- Overview of commercial television -- Ownership and control of Australian commercial television -- A financial analysis of commercial television -- Determinants of television advertising revenue -- Television programming -- Appendix: Data underlying the financial analysis in chapter 2, An econometric model of television advertising demand -- References -- Abbreviations
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The best thing on TV : commercials / Jonathan Price New York: Penguin Books, 1978.
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newspaper article
Big sport, great outdoors boost advertisers' spending in The Australian (17/11/2015) p.21
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIAAuthor: Mitchell, Jake PhysDes: Clippings File ArticleSubject: ADVERTISING. TV. AUSTRALIA ; COMMERCIAL TV. AUSTRALIA Summary: Report on the state of advertising on the Australian commercial networks, with the Seven network with the highest percentage, closely followed by Nine
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Broadcasting bounces back ; A financial evaluation of Australian commercial metropolitan television : Part 1 Industry Overview June 1993 / Principal author : Bob Peters; Co-author and research co-ordinator : Peter Leigh Melbourne: ANZ McCaughan, 1993.
Call No: 203(94) PETAuthor: Peters, Bob -- Leigh, Peter Source: ATPlace: MelbournePublisher: ANZ McCaughanPubDate: 1993PhysDes: 78, A-11.2 pagesSubject: ADVERTISING. TV. AUSTRALIA ; COMMERCIAL TV. AUSTRALIA ; INDUSTRY, TV. AUSTRALIA ; INVESTING. AUSTRALIA ; PAY TV. AUSTRALIA Summary: Report on the Australian commercial television industry that suggests strong financial growth. Considers advertising volitility and the arrival of pay tvContents: Executive summary -- Introduction -- Industry description -- Ratings, programming, and strategies -- Financial performance -- Corporate profiles -- Future prospects -- Appendices -- Australian advertising expenditures sector shares of total expenditure 1961-1991 -- Metroploitan commercial television analysis of top 25 product categories 1981-1991 -- Regression analysis summary and projections total and television advertising expenditure growth versus gross domestic product growth 1962-1991 -- Metropolitan television ratings shares by market and channel 1983 to 1992 -- Metropolitan commercial television analysis of programming by type and origin: all Sydney commercial stations during 1991 -- Metropolitan commercial television stations ultimate or effective owners or controllers from 1 January 1983 to 1 June 1993 -- Metropolitan commercial television comparison of advertising revenue growth and gross domestic product growth 1970/71 to 1991/92 -- Metropolitan commercial television summary of financial performance 1970/71-1991/92 -- Australian commercial television historical profit margins 1957/58 to 1991/92 -- Metropolitan commercial television summary of network financial performance on a four market basis 1987/88 to 1991/92 -- Metropolitan commercial television network's share ofd revenue on a four market basis 1987/88 to 1991/92
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newspaper article
CBD : Goodbye to Yellow Brick Road: Nah! in The Age (03/08/2015) p.22
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Children's television: an analysis of programming and advertising / Francis Earle Barcus with Rachel Wolkin New York: Praeger, 1977.
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Commentary on the Australian Broadcasting Tribunal's Children's Program Committee draft children's television program, advertising and drama program standards / Federation of Australian Commercial Television Stations Sydney: Federation of Australian Commercial Television Stations, 1982.
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Compulsive viewing / Gerald Stone Ringwood, Victoria: Penguin, 2001.
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Decisions and reasons : inquiry into alleged cigarette advertising during the broadcast of the 1990 Australian Grand Prix, IP/91/33, October 1991 / Australian Broadcasting Tribunal [North Sydney]: Australian Broadcasting Tribunal, October 1991.
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Foreign content in television advertisements / ... prepared by ... Mervyn Smythe [North Sydney, N.S.W.]: Australian Broadcasting Tribunal, Australian Content Inquiry, 1989.
Call No: 205.36(94) SMY ABT ACI "1987/8/9"Author: Smythe, Mervyn CorpAuthor: Australian Broadcasting Tribunal. Australian Content InquiryPlace: [North Sydney, N.S.W.]Publisher: Australian Broadcasting Tribunal, Australian Content InquiryPubDate: 1989PhysDes: 138 p.Series: Discussion Paper (Australian Broadcasting Tribunal. Australian Content Inquiry)Subject: ADVERTISING. TV. AUSTRALIA ; COMMERCIALS, TV. AUSTRALIA LON: abn89179232; 6500375
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From the early window to the late night show : a cross-national review of television's impact on children and adults / John P. Murray and Susan Kippax North Ryde, NSW: School of Behavioural Sciences, Macquarie University, April 1978.
Call No: 412 MURAuthor: Murray, John P. -- Kippax, Susan Edition: DraftSource: ATPlace: North Ryde, NSWPublisher: School of Behavioural Sciences, Macquarie UniversityPubDate: April 1978PhysDes: 135 pages : diagrams ; 30 cmSeries: Television and socialisation research reportsSubject: ADVERTISING. CHILDREN ; ADVERTISING. TV ; AUDIENCE RECEPTION ; AUDIENCE RESEARCH ; AUDIENCES. TV. AUSTRALIA ; CHILDREN AND TV ; CHILDREN AND TV. AUSTRALIA ; CHILDREN, EFFECTS OF TV ON ; CHILDREN, EFFECTS OF TV ON. AUSTRALIA ; EFFECTS OF TV ; VIOLENCE ON TV Summary: "This paper is designed to evaluate television's influence within the social context in which the medium is used. The inclusion of context variables is important because it emphasizes the notion that television does not affect the individual in isolation, but rather, television's influence must be seen in terms of the audience member's construal of the televised message. How the audience will interpret what it views will depend not only upon the content of the programs but also on the nature of the viewer and the context in which the viewing occurs." - INTRODUCTIONNotes: Draft version for comments only, prepared for Berkowitz, L. (Ed.) Advances in social psychology. New York: Academic Press -- Includes referencesContents: Introduction -- Television's culture context -- Television's impact on daily life -- Impact of televised violence -- Other aspects of television's impact -- Understanding television -- Functions of Television -- Television and the "real" world -- Conclusions, implications and research priorities -- References
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newspaper article
Goodbye to yellow brick road: nah! in Sydney Morning Herald [Business News] (3/08/2015) p.20
Call No: ADVERTISING. TV. AUSTRALIA; SUBJECT CLIPPING FILEAuthor: Kruger, Colin PhysDes: Clippings File ArticleSubject: ADVERTISING. TV. AUSTRALIA Summary: Discusses investments made by Yellow Brick Road's executive chairman, Mark Bouris.
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newspaper article
Google a scary competitor, says Ten boss in Australian Financial Review (22/06/2015)
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIAAuthor: McIntyre, Paul PhysDes: Clippings File ArticleSubject: FOXTEL ; NETWORK TEN ; ADVERTISING. TV. AUSTRALIA Summary: Interview with Network Ten chief Hamish McLennan, where he talks about the new Ten Network and Foxtel (Mutli Channel Network, or MCN) proposed sales partnership and how it will offer both companies pprotection from Google and Facebook, and the other commercial networks in Australia
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Government considering $100m TV licence fee cuts in Australian Financial Review (1/05/2017) p.29
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book
The Gruen Transfer / by Jon Casimir Pymble, N.S.W: ABC Books, 2010.
Call No: 79 GRU CASAuthor: Casimir, Jon CorpAuthor: ABCSource: ATPlace: Pymble, N.S.WPublisher: ABC BooksPubDate: 2010PhysDes: 287 p. ; 26 cmSubject: ADVERTISING ; ADVERTISING. TV. AUSTRALIA ; TELEVISION. AUSTRALIA ; GRUEN TRANSFER, THE [TV] (AT, 2008) Summary: " With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us. The Gruen Transfer lifts the lid on the persuassion business examing how advertising works and how it works on us. " -- BOOK JACKETNotes: Includes bibliographical references (p. 286)ISBN: 9780733327872
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newspaper article
Ingeniously Indigenous in The Age [Traveller] (11/07/2015) p.19
Call No: SUBJECT CLIPPINGS FILE; THORNTON, WARWICKAuthor: - PhysDes: Clippings File ArticleSubject: THORNTON, WARWICK ; ADVERTISING. TV. AUSTRALIA Summary: Brief interview with Indigenous Australian filmmaker Warwick Thornton, who discusses the filming of a advertisment (which he did with Brendan Fletcher) for Tourism Australia's new campaign 'Aboriginal Australia: our country is waiting for you'
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Investigation. Loudness of advertisements on commercial television. report / Australian Broadcasting Authority [Sydney]: Australian Broadcasting Authority, 2002.
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newspaper article
Kids make link between ads and sport in Saturday Age [News] (07/11/2015) p.9
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The market for television in Australia / by H. Hughes, MA (Hons), PhD (Lond), FSS and M.E. Joseph, MA (Cantab), FSS, Statistician, ANZ Bank [Melbourne?]: ANZ Bank, [1956?].
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newspaper article
Media buyers back combined sales in The Australian (16/06/2015) p.23
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIAAuthor: Davidson, Darren PhysDes: Clippings File ArticleSubject: ADVERTISING. TV. AUSTRALIA ; MEDIA AUSTRALIA ; FOXTEL ; NETWORK TEN Summary: A merger of the Ten Network and Foxtel's sales operations [Multi Channel Network or MCN] has been proposed before the various regulators. The report states that the merger is due to the fears the networks have over the entrance of overseas online companies (Google, Facebook) within Australian TV advertising landscape
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newspaper article
Networks' strength is attention in The Australian (5/06/2017) p.23
Author: Davidson, Darren PhysDes: Clippings File ArticleSubject: ADVERTISING. TV. AUSTRALIA ; COMMERCIAL TV. AUSTRALIA ; INTERNET AND TV. AUSTRALIA Summary: Australia's television networks should trade attention instead of the cost of reaching a thousand people, says Multi Channel Network chief executive Anthony Fitzgerald as advertisers divert bigger chunks of their budgets to digital video. Google's YouTube and Facebook have been some of the biggest beneficiaries of advertisers shifting spending from TV to chase viewers who have migrated to online video, but networks are failing to exploit the ad backlash against the tech giants, Mr Fitzgerald told Media.
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journal article
Old debts: the unsung relationship between Australia's film and advertising industries in Studies in Australasian cinema (2008) vol.2 iss.1 p.33-45
Author: Crawford, Robert PhysDes: ArticleSubject: INDUSTRY, FILM. AUSTRALIA ; ADVERTISING. AUSTRALIA ; HISTORY OF CINEMA. AUSTRALIA ; ADVERTISING. TV. AUSTRALIA ; ADVENTURES OF BARRY MCKENZIE, THE (AT, Bruce Beresford, 1972) ; CROCODILE DUNDEE (AT, Peter Faiman, 1986) Summary: This study surveys the relationship that has developed between Australia's advertising and film industries from the early twentieth century to the present. Throughout this period there has been a continuous exchange of skills, talent and ideas between the two industries. While the flow has been two ways, it will be argued that the advertising industry's contribution to the film industry has been greater. Australia's advertising industry functioned as a nursery for the nation's film industry, identifying and training the nation's aspiring film-makers whilst providing them with access to a large audience. The globalization of both industries has similarly reinforced this relationship, ensuring that the film industry remains indebted to its commercial cousin. -- Abstract
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newspaper article
Opening Origin ad slots sold out in The Australian (30/05/2016) p.26
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Pedigree forced to modify "tasteless and shameful" dog food ad after viewers about gang violence in Smart Company (05/06/2015) p.1
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIAAuthor: - PhysDes: Clippings File ArticleSubject: ADVERTISING STANDARDS. AUSTRALIA ; ADVERTISING. TV. AUSTRALIA Summary: Report on complaints lodged to the Australian Advertising Standards Board about a commercial that featured gang violence in relation to selling dog food
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newspaper article
Programmatic advertising offers 'richer avenues' in Australian Financial Review (07/09/2015) p.37
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIAAuthor: Mason, Max PhysDes: Clippings File ArticleSubject: ADVERTISING. TV. AUSTRALIA ; FOXTEL Summary: Discussion about the changing advertising environment, with particular focus on Programmatic advertising
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newspaper article
Rated Gee! Killer shows 'ambushing' families in Sunday Age (12/07/2015) p.7
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Report and recommendations to the Minister for the Media on the inquiry into the coverage by commercial television stations of the report of the Joint Committee on Prices entitled Prices of household soaps and detergents, and other matters / Australian Broadcasting Control Board [Melbourne]: Australian Broadcasting Control Board, 1975.
Call No: 411.213(94) AUSAuthor: Australian Broadcasting Control Board Source: ATPlace: [Melbourne]Publisher: Australian Broadcasting Control BoardPubDate: 1975PhysDes: 23 p. ; 25 cmSubject: ADVERTISING. TV. AUSTRALIA ; COMMERCIAL TV. AUSTRALIA ; LEGISLATION. AUSTRALIA Summary: Report detailing an inquiry into whether any commercial television stations "refused, failed or neglected, contrary to the best interests of the public" to publicly broadcast information regarding the report by the Joint Committee on PricesNotes: Place of publication sourced from Trove
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newspaper article
Revolution in TV ad selling in The Australian (17/06/2015) p.21
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TVAuthor: Shields, Mike PhysDes: Clippings File ArticleSubject: ADVERTISING. TV ; FOXTEL Summary: Detail in regards to Foxtel's advertising division, Multi Channel Network [MCN], and their push to sell TV ad space in Australia via AOL's advertising software. AOL hopes to use the software for other TV marketsNotes: probable that article was first published in 'The Wall Street Journal'
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newspaper article
Seven West warns earnings to slide but TV making comeback in The Age (03/08/2016) p.20
Call No: SUBJECT CLIPPINGS FILE; SEVEN NETWORKAuthor: Battersby, Lucy PhysDes: Clippings File ArticleSubject: SEVEN WEST MEDIA ; SEVEN NETWORK ; SPORT ON TV. AUSTRALIA ; ADVERTISING. TV. AUSTRALIA Summary: Report on the financial results of the Seven West Media company. Mentions that Seven is happy paying large sums for premium sports broadcasting and is looking to work with other commercial broadcasters to promote television advertisingNotes: same article in Canberra Times, same title and date, page 23 -- Sydney Morning Herald, Title: Seven West warns earnings to fall but TV making comeback, same date, page 21
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Snap, crackle and popular taste : the illusion of free choice in America / by Jeffrey Schrank New York: Delacorte Press, c1977.
Call No: 411 SCHAuthor: Schrank, Jeffrey Source: USPlace: New YorkPublisher: Delacorte PressPubDate: c1977PhysDes: 192 p. ; 21 cmSubject: POPULAR CULTURE AND TV ; POPULAR CULTURE AND TV. USA ; SOCIETY AND TV ; SOCIETY AND TV. USA ; ADVERTISING ; ADVERTISING. TV ; ADVERTISING. USA ; TELEVISION ; PSYCHOLOGY AND THE CINEMA ; USA Summary: "Snap, Crackle and Popular Taste is a witty, irreverant, and cheerfully anti-establishment book of social criticism that examines the seemingly insignificant choices made constantly in everyday life and questions how much true freedom of choice is involved." -- BOOK FLAPNotes: Includes indexISBN: 0440071542Contents: -- introduction -- 1: there are no mass media: all we have is television -- 2: eat, drink, and be wary, for the food technologist cometh -- 3: the mechanical centaur: to drive or not to drive, that is the pseudo-choice -- advertising: the engineers of illusion -- 5: the packaged environment: illusions of quality and culture -- 6: the institution trap -- 7: mythology today -- 8: sport and the virtue of play --
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Soft soap hard sell in adland Australia / R. R. Walker Richmond, Victoria: Hutchison Group, 1979.
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The sponsor : notes on a modern potentate / Erik Barnouw New York: Oxford University Press, 1978.
Call No: 411.2.009 BARAuthor: Barnouw, Erik Source: USPlace: New YorkPublisher: Oxford University PressPubDate: 1978PhysDes: 220 pages : illustrations ; 21 cmSubject: ADVERTISING. TV ; INDUSTRY, TV. USA ; SOCIETY AND TV. USA Summary: "Erik Barnouw, leading historian of broadcasting in the United States, in The Sponsor confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors - influencing programming, news and documentaries, and shaping American culture, mores and politics." -Book blurbNotes: Name "M.S. Counihan" written in top right corner of first page.; "$4" sticker on front cover, "5.95" sticker on back coverISBN: 0195026144Contents: But first, this message... -- Part one Rise -- On the eve of the sponsor -- The first 400 -- New system -- Monopoly games -- National -- The dispossessed -- Uprising -- Two worlds -- Senator Truman -- Transition -- Qualms -- Changing the guard -- Going public -- Demographics -- Do you agree or disagree...? -- Part two Domain -- The inner fortress - the "commerical" -- The outer defences - "entertainment" -- The satrapies - "public service" -- Sphere of influence - "culture" -- Part three Prospect -- Problem: success -- The medium and the biosphere -- The new liberation -- Genie from the tube -- Jobs wanted -- The circuses -- Empires -- Fringe medium -- Notes -- Index
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newspaper article
Square eye : partners in crime; reality bites in Sun Herald [Sydney] [TV Liftout] (01/09/2013) p.1
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Submission to the Australian Broadcasting Tribunal of the CAD response to the Australian Consumers' Association report on law and self-regulation of advertising 1982 : section 1 of 3 / Federation of Australian and Commercial Television Stations Sydney: Federation of Australian Commercial Television Stations, [1982?].
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Submission to the Australian Broadcasting Tribunal of the CAD response to the Australian Consumers' Association report on law and self-regulation of advertising 1982 : section 2 of 3 / Federation of Australian and Commercial Television Stations Sydney: Federation of Australian and Commercial Television Stations, [1982?].
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Submission to the Australian Broadcasting Tribunal of the CAD response to the Australian Consumers' Association report on law and self-regulation of advertising 1982 : Section 3 of 3 / Federation of Australian and Commercial Television Stations Sydney: Federation of Australian and Commercial Television Stations, [1982?].
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network ten
Ten takes brunt of TV tune out in The Australian (21/10/2016) p.19
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newspaper article
TubeMogul to automate sales in The Australian [Business News] (24/03/2015) p.21
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newspaper article
TV shows 'not at our best': Worner in The Australian (01/12/2016) p.252
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TV trends 1998 / ACNielsen [Sydney]: [Nielsen in association with B& T Weekly], 1998.
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newspaper article
TV tunes in to online feedback in The Australian (22/06/2015) p.28
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIAAuthor: Davidson, Darren PhysDes: Clippings File ArticleSubject: FOXTEL ; NETWORK TEN ; ADVERTISING. TV. AUSTRALIA Summary: Report on the proposed merger of the Ten Network and Foxtel's [Multi Channel Network or MCN] sales departments as a way to counter the presence on Australian TV of global online companies like Facebook and Google, as well as becoming a stronger competitor to the Seven and Nine Networks advertising departments. The proposed merger would see Foxtel gaining a 15 percent stake in the Ten Network (subject to regulatory approval)
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newspaper article
Using TV ads to sell ads for TV in Sydney Morning Herald (02/12/2016) p.21
Call No: SUBJECT CLIPPINGS FILE; THINKTVAuthor: Battersby, Lucy PhysDes: Clippings File ArticleSubject: COMMERCIALS, TV. AUSTRALIA ; ADVERTISING. TV. AUSTRALIA ; THINKTV Summary: Report on ThinkTV, the Australian commercial TV industry body that is promoting the benefits of advertising on television instead of the internetNotes: similar article in the Canberra Times p. 40,
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book
Watching television : a Pantheon guide to popular culture / Todd Gitlin, editor New York: Pantheon Books, 1986.
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advertising.tv.australia
Wiltshire pushes for bespoke ad breaks in Australian Financial Review [Marketing & Media] (02/11/2015) p.29
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Window to the future : the golden age of television marketing and advertising / by Steve Kosareff San Francisco CA: Chronicle Books, c2005.
Call No: 71(73)(084) KOSAuthor: Kosareff, Steve Source: USPlace: San Francisco CAPublisher: Chronicle BooksPubDate: c2005PhysDes: 176 p. : ill. (chiefly col.) ; 28 cmSubject: HISTORY OF TV ; HISTORY OF TV. US ; BROADCASTING. US ; ADVERTISING. TV ; ADVERTISING. USA Summary: "As mass-manufacturing made television sets affordable after World War II, the TV was on its way to being the ubiquitous home appliance it is today. But when TV sets were still a luxurious novelty, their manufacturers introduced the public to the new medium by emphasizing its most glamorous, comforting, and futuristic aspects. Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising and marketing to light. In amusingly prescient displays of the TV serving as furniture, posh appliance, part centerpiece, news and entertainment purveyor, and even beloved member of the family, these hyperbolic images and appeals reflect the many ways that the hungry populace would ultimately find to desire the devices. Dapper couples hosting cocktail hour in front of their new b&w console, spellbound children and their leisure-enabled parents, and plentiful celebrity sponsors all lent their charm to sell sets. Idealized visions of futuristic houses always found a way to feature the television at their centers, and entertainment, food, and alcohol found the sales medium of their dreams in the 1950s to the 1970s. But what television really ended up selling best was the lifestyle it afforded; an idealized picture of a world that could not live without it. Window to the future is a nostalgic look at the wonder years of television's youthful innocence. " -- BOOK JACKETISBN: 0811846326Contents: -- Introduction -- Chapter One: Television Fantastique - Even Without a Set to Watch -- Chapter Two: Television Opportune - A World Wide Open -- Chapter Three: All I Want for Christmas Is... -- Chapter Four: Television Blazon - Color in a Black-and-White World -- Chapter Five: Television Ballyhoo - The Medium on a Fishhook -- Chapter Six: Television Intoxicant -- Chapter Seven: Television Celebrity - On the Big Screen but in Front of the Little Screen -- Chapter Eight: Television Imprint - Mother's Little Helper -- acknowledgments --
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newspaper article
Would you like a job in TV with that? in Sunday Telegraph [General News] (5/4/2015) p.40
Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIAAuthor: Harris, Amy PhysDes: Clippings File ArticleSubject: ADVERTISING. TV. AUSTRALIA Summary: The business expansion of the infomercials and advertorials in morning TV
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