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27 results out of 27

subject clippings file		ADVERTISING. AUSTRALIA Call No: SUBJECT CLIPPINGS FILE PhysDes: Clippings Subject: ADVERTISING. AUSTRALIA More info
book		Advertising expenditure in Australia (1959) / George Patterson Pty. Ltd., Melbourne Melbourne: George Patterson Pty. Ltd, 1960. Call No: 411.236(94) GEO Author: George Patterson Pty. Ltd Source: AT Place: Melbourne Publisher: George Patterson Pty. Ltd PubDate: 1960 PhysDes: 15 pages ; 26 cm Subject: ADVERTISING. AUSTRALIA; ADVERTISING. TV. AUSTRALIA Summary: Report by the George Patterson advertising company outlining the estimated expenditure on advertising throughout Australia for 1959. Report is broken up by television, radio, and print expenditures, with an estimated 10 million pounds being spent on television overall More info
journal article		Agency Takes A Ride : On A Cow in Lumiere (July 1970) vol.1 iss.2 p.9-11 Author: Hughes, Sam PhysDes: Article Subject: ADVERTISING. AUSTRALIA Summary: Article on the concept and creation of creating an advertisement campaign by advertisment agency Handbury. More info
book		The Australian TV book / edited by Graeme Turner and Stuart Cunningham St. Leonards, N.S.W.: Allen & Unwin, 2000. Call No: 71(94) TUR Author: Cunningham, Stuart; Turner, Graeme Source: AT Place: St. Leonards, N.S.W. Publisher: Allen & Unwin PubDate: 2000 PhysDes: x, 243 p. ; 23 cm Subject: TELEVISION. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; PUBLIC BROADCASTING. AUSTRALIA; COMMERCIAL TV. AUSTRALIA; AUSTRALIAN BROADCASTING CORPORATION; SPECIAL BROADCASTING SERVICE; ADVERTISING. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; CURRENT AFFAIRS PROGRAMMES. AUSTRALIA; NEWS PROGRAMMES. AUSTRALIA; NINE NETWORK; PAY TV. AUSTRALIA; SPORT ON TV. AUSTRALIA; NETWORK TEN; FRONTLINE [TV] (AT, 1994- ); SEACHANGE [TV] (AT, 1998-) Notes: Includes index; Bibliography: p. 213-227 ISBN: 1865080144 : $35.00 LON: 21494182 More info
book		Children's television and advertising / Ross Howarth Carlton, Vic.: Australian Children's Television Foundation, 1985. Call No: 412-053.2 HOW Author: Howarth, Ross CorpAuthor: Australian Children's Television Foundation; Australian Children's Television Foundation. Conference (1985 : Melbourne, Vic.) Source: AT Place: Carlton, Vic. Publisher: Australian Children's Television Foundation PubDate: 1985 PhysDes: 13 p. ; 21 cm Subject: ADVERTISING. AUSTRALIA; CHILDREN AND TV. AUSTRALIA Notes: "Paper prepared for the Australian Children's Television Foundation, International Conference on 'The challenge of kids' TV', Melbourne, Australia, May 1985." ISBN: 0864211449 LON: 3915929 More info
journal article		Commercials in Lumiere (January-February, 1972) iss.13 p.34 PhysDes: Article Subject: ADVERTISING. AUSTRALIA; AUSTRALIAN FILM INSTITUTE; AUSTRALIAN FILM INSTITUTE AWARDS; COMMERCIALS, TV. AUSTRALIA Summary: Discusses the creation and reception of Ansett Airlines commercial "We Know About Flight" which one the commercial category in the 1970 Australian Film Institute Awards More info
Levy Collection book		Communicators : people, practices, philosophies in Australian advertising, media, marketing / R. R. Walker Melbourne: Lansdowne Press, 1967. Call No: 411.2 (94) WAL Author: R. R. Walker Place: Melbourne Publisher: Lansdowne Press PubDate: 1967 PhysDes: 416 p. ; 24 cm Subject: ADVERTISING. AUSTRALIA Notes: contains index Donation: donated by the family of Wayne Levy, 2006 More info
journal article		David Koffel- featured theatre ads Brisbane and Adelaide award film showings in Australasian Cinema (Thursday, 17/10/1974) vol.2 iss.20 p.2-3 Subject: ADVERTISING FOR FILMS; ADVERTISING. AUSTRALIA Summary: Article on Feature Theatre Ads' decission to extend screenings of international award-winning advertisment films in Brisbane and Adelaide More info
newspaper article		Duopoly exploits market: Nine in The Australian [Media] (10/04/2017) p.23 Call No: SUBJECT CLIPPINGS FILE; NINE NETWORK Author: Bingemann, Mitchell PhysDes: Clippings File Article Subject: FACEBOOK; GOOGLE; NINE NETWORK; ADVERTISING. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA Summary: Interview with Nine Entertainment chief Hugh Marks where he discusses the lack of regulation for large media entities Google and Facebook in comparison to Australian commercial broadcasters. He comments on the state of the Nine Network, and his wish to abolosh licence fees for commercial broadcasters in Australia More info
book		Elements of broadcasting economics / Bureau of Transport and Communications Economics Canberra: Australian Government Publishing Service, 1993. Call No: 203.1(94) BUR Author: Bureau of Transport and Communications Economics Source: AT Place: Canberra Publisher: Australian Government Publishing Service PubDate: 1993 PhysDes: 239 p. ; 25 cm Series: Report (Australia. Bureau of Transport and Communications Economics) ; 83 Subject: ADVERTISING. AUSTRALIA; AUDIENCE RECEPTION. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; AUSTRALIAN BROADCASTING CORPORATION; BROADCASTING. AUSTRALIA; ECONOMICS AND TV. AUSTRALIA; PROGRAMME CONTENT. AUSTRALIA; PUBLIC BROADCASTING. AUSTRALIA; RADIO BROADCASTING. AUSTRALIA; SPECIAL BROADCASTING SERVICE Summary: "This report is part of an extensive Bureau program of research to study the operational performance of the [broadcasting] industry and the effects of the substantial technological and structural changes facing it. This report concentrates on the general economic aspects of broadcasting and the performance of commercial radio." - FROM INTRODUCTION ISBN: 0644324546 ISSN: 1034-4152 Donation: donated by Mick Counihan Contents: Foreword -- Abstract -- Summary -- Introduction -- Advertising and media competition -- Broadcasters and market behaviour -- Provision of broadcasting services -- The Australian Broadcasting Corporation -- The Special Broadcasting Service -- Community broadcasting -- Commerical Radio: ownership and competition -- Financial performance of coimmercial radio -- Appendix I / empirical analysis of relationship between advertising expenditure and some makjor economic indicators -- Appendix II / a chronology of national broadcasting services in Australia -- Appendix III / characteristics of commercial radio services -- Appendix IV / data sources used in assessing the financial performance of commercial radio -- Glossary -- References -- Abbreviations More info
newspaper article		Libs cry foul as 'everyday' people paid to endorse energy plan in The Australian (5/04/2017) p.7 Call No: SUBJECT CLIPPINGS FILE; POLITICAL ADVERTISING AUSTRALIA Author: Booth, Meredith -- Owen, Michael PhysDes: Clippings File Article Subject: POLITICAL ADVERTISING AUSTRALIA Summary: Report on the money paid to a small business owner to take part in a political advertsing campaign in South Australia More info
book		The media : a new analysis of the press, television, radio and advertising in Australia / Keith Windschuttle Ringwood, Vic.: Penguin, 1984. Call No: 401(94) WIN Author: Windschuttle, Keith, 1942 Place: Ringwood, Vic. Publisher: Penguin PubDate: 1984 PhysDes: xi, 436 p. : ill., facsims. ; 21 cm Subject: MEDIA. AUSTRALIA; ADVERTISING. AUSTRALIA; TELEVISION. AUSTRALIA; POPULAR CULTURE AND TV. AUSTRALIA; NEWS PROGRAMMES. AUSTRALIA; POLITICS AND TV. AUSTRALIA Notes: Includes bibliographical references and index ISBN: 0140068481 : $12.95 Aust LON: 2772766 More info
newspaper article		Media bosses unite over GST on Google ad sales in The Age (24/08/2015) p.22 Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. AUSTRALIA Author: White, Dominic PhysDes: Clippings File Article Subject: TAXES. AUSTRALIA; ADVERTISING. AUSTRALIA Summary: Report on the various Australian online outlets looking to the government to impose GST on foreign online companies who do business in Australia More info
newspaper article		Media companies next in line to feel full force of Amazon's arrival in Australian Financial Review (27/04/2017) p.17 Call No: SUBJECT CLIPPINGS FILE; AMAZON Author: Mason, Max PhysDes: Clippings File Article Subject: ADVERTISING. AUSTRALIA; AMAZON Summary: Looking at the impact of having online marketplace company Amazon entering the Australian retail market and also on advertising revenue on Australian TV More info
book		The media in Australia : industries, texts, audiences / edited by Stuart Cunningham and Graeme Turner St Leonards, N.S.W.: Allen & Unwin, 1997. Call No: 401(94) MED Author: Cunningham, Stuart; Turner, Graeme Edition: 2nd ed Place: St Leonards, N.S.W. Publisher: Allen & Unwin PubDate: 1997 PhysDes: xviii, 490 p. : ill. ; 23 cm Subject: MEDIA. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; ADVERTISING. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; AUDIENCES. AUSTRALIA; PAY TV. AUSTRALIA; PRODUCTION. AUSTRALIA; PRODUCTION, TV. AUSTRALIA; NEWS PROGRAMMES. AUSTRALIA; OWNERSHIP. AUSTRALIA; POLITICS AND TV. AUSTRALIA; GOVERNMENT CONTROL. AUSTRALIA; VIOLENCE ON TV. AUSTRALIA; DRAMAS. AUSTRALIA; WOMEN AND TV. AUSTRALIA; HOME VIDEO. AUSTRALIA; RATINGS. AUSTRALIA; AUSTRALIAN BROADCASTING TRIBUNAL; COUNTRY PRACTICE, A [TV] (AT, 1981-1993, 1994); PERFECT MATCH [TV] (AT, 1984-89?) Notes: Includes index; Bibliography: p. 441-467 ISBN: 1864482737 LON: 12826003 More info
book		Mumbrella creative agency review 2011 / Editor: Robin Hicks Sydney: Focal Attractions P/L, 29 August 2011. Call No: 058.7(94)MUM CorpAuthor: Focal Attractions Place: Sydney Publisher: Focal Attractions P/L PubDate: 29 August 2011 PhysDes: 146 p. : illus. ; 21 x 30 cm Subject: ADVERTISING. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA ISBN: 9780987181107 More info
journal article		Old debts: the unsung relationship between Australia's film and advertising industries in Studies in Australasian cinema (2008) vol.2 iss.1 p.33-45 Author: Crawford, Robert PhysDes: Article Subject: INDUSTRY, FILM. AUSTRALIA; ADVERTISING. AUSTRALIA; HISTORY OF CINEMA. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; ADVENTURES OF BARRY MCKENZIE, THE (AT, Bruce Beresford, 1972); CROCODILE DUNDEE (AT, Peter Faiman, 1986) Summary: This study surveys the relationship that has developed between Australia's advertising and film industries from the early twentieth century to the present. Throughout this period there has been a continuous exchange of skills, talent and ideas between the two industries. While the flow has been two ways, it will be argued that the advertising industry's contribution to the film industry has been greater. Australia's advertising industry functioned as a nursery for the nation's film industry, identifying and training the nation's aspiring film-makers whilst providing them with access to a large audience. The globalization of both industries has similarly reinforced this relationship, ensuring that the film industry remains indebted to its commercial cousin. -- Abstract More info
newspaper article		oOh! deal to target outdoor adverts in The Australian [Business News] (14/03/2016) p.18 Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. AUSTRALIA Author: Mitchell, Jake PhysDes: Clippings File Article Subject: ADVERTISING. AUSTRALIA More info
newspaper article		oOh!Media to Evoke sound in Australian Financial Review (25/07/2016) p.29 Call No: SUBJECT CLIPPINGS FILE; OOH!MEDIA Author: Mason, Max PhysDes: Clippings File Article Subject: OOH!MEDIA; ADVERTISING. AUSTRALIA Summary: Report on oOH!MEDIA and it's creation of Evoke TV to broadcast on screens in shopping centres More info
subject clippings file		POLITICAL ADVERTISING AUSTRALIA Call No: SUBJECT CLIPPINGS FILE PhysDes: Clippings Subject: POLITICAL ADVERTISING AUSTRALIA More info
newspaper article		Q&A in The Australian [The Deal] (19/05/2017) p.8 Call No: SUBJECT CLIPPINGS FILE; CARBON CREATIVE Author: Khalik, Jennine PhysDes: Clippings File Article Subject: ADVERTISING. AUSTRALIA; CARBON CREATIVE; ABORIGINAL AUSTRALIANS ON TV Summary: Interview with Carbon Creative chief Wayne Denning about how his media company has tried to promote a positive tv representation for Indigenous Australians More info
book		Soft soap hard sell in adland Australia / R. R. Walker Richmond, Victoria: Hutchison Group, 1979. Call No: 49(659.1) WAL Author: R. R. Walker Source: AT Place: Richmond, Victoria Publisher: Hutchison Group PubDate: 1979 PhysDes: [viii], 173 p., [16] p. of plates ; 21 cm Subject: ADVERTISING; ADVERTISING FILMS; ADVERTISING IN CINEMAS; ADVERTISING. TV; ADVERTISING. AUSTRALIA Notes: contains index ISBN: 0091352401 More info
journal article		Sounds Like M & A in Lumiere (March-April 1971) iss.8 p.6-10 PhysDes: Article Subject: ADVERTISING. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA Summary: Article featuring Jim Walpole, Peter Clark and Allan Johnston discussing the use of sound in advertising, using three specific examples. This edition of Lumier includes a Mono 33 1/3 R.P.M. single record entitled 'Sounds Like M & A'. More info
book		A submission on the role of advertising in Australia. / prepared by the Australian Advertising Industry Council [Sydney]: Australian Advertising Industry Council, 1981. Call No: 411.236(94) AUS Author: Australian Advertising Industry Council Source: AT Place: [Sydney] Publisher: Australian Advertising Industry Council PubDate: 1981 PhysDes: ii, 19 p. ; 30cm Subject: ADVERTISING. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA; CENSORSHIP. AUSTRALIA; DRUGS AND TV; DRUGS AND TELEVISION Summary: Report by the AAIC outlining their commitment to self-regulation while rejecting proposals to ban advertising for certain products such as cigarettes, analgesics and alcohol Notes: Also titled 'The role of advertising in Australia' More info
book		Supertoy : 20 years of television / [by] Sandra Hall South Melbourne, Vic.: Sun Books, 1976. Call No: 71(94) HAL Author: Hall, Sandra, 1942 Place: South Melbourne, Vic. Publisher: Sun Books PubDate: 1976 PhysDes: 192 p. ; 22 cm Subject: HISTORY OF TV. AUSTRALIA; ADVERTISING. AUSTRALIA; COMMERCIAL TV. AUSTRALIA; CURRENT AFFAIRS PROGRAMMES. AUSTRALIA; DRAMAS. AUSTRALIA; RATINGS. AUSTRALIA; CHILDREN, EFFECTS OF TV ON. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; PACKER, FRANK; AUSTRALIAN BROADCASTING COMMISSION; [FOUR] 4 CORNERS [TV] (AT, 1961-) Notes: Television services. Australia, 1956-1976 (ANB/PRECIS SIN 0119326); Index ISBN: 0725102357 : $7.95 Aust LON: anb72510235; 871345 More info
Levy Collection book		Understanding advertising : an Australian guide / Kenneth Fowles and Norman Mills (eds) Sydney: University of New South Wales Press, 1981. Call No: 49[659.1](94) UND Edition: revised edition Source: AT Place: Sydney Publisher: University of New South Wales Press PubDate: 1981 PhysDes: 182 pages : illustrations ; 22 cm Series: Tafe educational books Subject: ADVERTISING; ADVERTISING. AUSTRALIA; ADVERTISING IN CINEMAS; COMMERCIALS, TV. AUSTRALIA; LEGISLATION. AUSTRALIA Summary: "Understanding Advertising is a uniquely Australian view of advertising and following the successful first edition, has been expanded and completely revised. It covers a broad range of topics, contributed by acknowledged leaders of the industry, and aims to present in an uncomplicated and readable form, the questions most asked by those who need to understand advertising." -- BOOK BLURB ISBN: 086840248 Donation: donated by the family of Wayne Levy, 2006 Contents: Introduction / Kenneth Fowles -- Advertising: an introduction / Andrew Caro -- Where the money goes / Peter M. Long -- What is an advertising agency? / Christopher Cross -- Who accepts responsibility? / Kevin J. Luscombe -- Deciding how much to spend / Stanley Whittington -- Choosing the medium / Geoffrey Latimer -- Specialised advertising / Jay Shimmin -- Measuring how many read, see or listen / Ian Muir -- What to say / Bruce Harris -- How to say it / Bruce Jarrett -- Producing the advertisement / Brian Ahearn -- Testing the advertisement / D.M. Jones -- What can advertising achieve? / Hugh Mackay More info
newspaper article		Viral marketing a $100,000 jackpot in The Age (17/10/2016) p.22 Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. AUSTRALIA Author: Hendy, Nina PhysDes: Clippings File Article Subject: ADVERTISING. AUSTRALIA; SCREEN AUSTRALIA Summary: Looking at trends in the usage of social media in advertising, with a mention of a Screen Australia sponsored campaign by The Woolshed Co. Notes: same article in Sydney Morning Herald More info

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