Ephemeral media : Transitory screen culture from television to YouTube / Paul Grainge
Houndsmill, Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2011.
Call No: 77 EPH Author: Grainge, Paul, 1972 - Place: Houndsmill, Basingstoke, Hampshire ; New York Publisher: Palgrave Macmillan PubDate: 2011 PhysDes: viii, 236 pages : illustrations ; 24 cm. Subject: CONVERGENCE; INTERNET AND THE CINEMA; INTERNET AND TV; SOCIAL MEDIA AND THE CINEMA; ONLINE VIDEO PROGRAMMING; COMPUTERIZED ANIMATION AND SPECIAL EFFECTS; COMPUTERS AND THE CINEMA; YOUTUBE; ADVERTISING Summary: "From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surround the output of networks and studios. Analyzing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection also examines screen forms that circulate "between," "beyond" and "below" the TV programs and films traditionally privileged within screen studies. With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, Ephemeral Media provides a new perspective on the transitory, and transitional, nature of screen culture in the early 21st century"-- Blurb Notes: Formerly CIP.
Includes bibliographical references and index ISBN: 9781844574346 Donation: Adrian Miles Contents: Introduction: Ephemeral media, Paul Grainge -- I Media transition and transitory media -- 1. The recurrent, the recombinatory, and the ephemeral: William Uricchio -- 2. Television, abridged: ephemeral texts, monumental seriality and TV-Digital media convergence, Max Dawson -- II Between: interstitials and idents -- 3. Interstitials: how the 'bits in between' define the programmes, John Ellis -- 4. 'Music is Half the Picture': the soundworld of television idents, Mark Brownrigg and Peter Meech -- 5. TV promotion and broadcast design: An interview with Charlie Mawer, Red Bee Media -- III Beyond: online TV and web drama -- 6. The evolving media ecosystem: An interview with Victoria Jaye, BBC, Elizabeth Jane Evans -- 7. Beyond the broadcast text: new economies and temporalities of online TV, JP Kelly -- 8. Time slice: web drama and the attention economy, Jon Dovey -- 9. 'Carnaby Street, 10am': KateModern and the ephemeral dynamics of online drama, Elizabeth Jane Evans -- IV Below: worker- and user-generated content -- 10. Corporate and worker ephemera: the industrial promotional surround, paratexts and worker blowback, John T. Caldwell -- 11. Reenactment: fans performing movie scenes from the stage to YouTube, Barbara Klinger -- 12. Digital intimacies: aesthetic and affective strategies in the production and use of online video, Rosamund Davies. More info
How word of mouth went social and why it matters
Encore (August 2012) p.18-21 Author: Hemphill, Brooke PhysDes: Article Subject: WORD OF MOUTH; SOCIAL MEDIA AND THE CINEMA; ADVERTISING Summary: Word of mouth, bad or good is far more likely to generate and spread online. Hemphill speaks to the people trying to manage this talk and asks what it means for content creators. TV programs such as BIG BROTHER are discussed with comparisons to before and after the introduction of social media and the impact of marketing. MOTHER AND CHILD is also referred to. More info
La La Land snaps up tech's newest starlets
The Australian [IT Today] (14/03/2017) p.29 More info
digital clippings file
SOCIAL MEDIA AND THE CINEMA
Digital clippings file available More info
Social media entertainment : The new intersection of Hollywood and Silicon Valley / Stuart Cunningham ; David Craig
New York: New York University Press, 2019.
Call No: 229.5(73) CUN Author: Cunningham, Stuart ; Craig, David Source: US Place: New York Publisher: New York University Press PubDate: 2019 PhysDes: x, 353 pages : figures, illustrations, tables ; 23 cm Subject: AUDIENCES; INTERNET AND THE CINEMA; SOCIAL MEDIA AND THE CINEMA; AUDIENCE RESEARCH Summary: "How the transformation of social media platforms and user-experience have redefined the entertainment industry
In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry.
Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike.
Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption." -- book blurb Notes: Includes bibliography, index, notes ISBN: 9781479846894 Contents: 1. Introduction -- 2. Platform strategy -- 3. Creator labor -- 4. Social media entertainment intermediaries -- 5. Authenticity, community, and brand culture -- 6. Cultural politics of social media entertainment -- 7. Globalizing social media entertainment -- 8. Conclusion More info
Videocracy : how YouTube is changing the world... with double rainbows, singing foxes, and other trends we can't stop watching / Kevin Allocca
London: Bloomsbury Publishing, 2018.
Call No: 408 ALL Author: Allocca, Kevin Place: London Publisher: Bloomsbury Publishing PubDate: 2018 PhysDes: xv, 335 pages : illustrations ; 22 cm. Subject: YOUTUBE; ONLINE VIDEO PROGRAMMING; SOCIAL MEDIA AND THE CINEMA; SPECTATORSHIP; INTERNET Summary: From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, Gangnam Style, the Bed Intruder song, an ASAPscience explainer, Rebecca Black's Friday, or the Evolution of Dance, Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips. Notes: Includes bibliographical references (pages 308-323) and index. ISBN: 9781408880272 More info