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Interim book		Broadband in Australia : Tales from the frontier / by Marion Jacko Sydney, N.S.W.: Australian Film Commission, Creative Industries Research and Applications Centre, Australian Key Centre for Cultural and Media Policy, 2001. Call No: 775(94) JAC Author: Jacko, Marion Source: AT Place: Sydney, N.S.W. Publisher: Australian Film Commission; Creative Industries Research and Applications Centre; Australian Key Centre for Cultural and Media Policy PubDate: 2001 PhysDes: 104p. : 30cm. Series: Screen Industry, Culture and Policy Research Series Subject: TELEVISION AND MEDIA SERVICES; INTERNET AND TV. AUSTRALIA; DIGITAL BROADCASTING ISBN: 0642487189 More info
journal article		Multi Media Market's own TV station in Australasian Cinema (10/9/1982) vol.11 iss.16 p.9 PhysDes: Article Subject: TELEVISION AND MEDIA SERVICES; TELEVISION; UNITED KINGDOM; ADVERTISING FOR FILMS Summary: Article on Multy Media Market filming a two-hour television programme which will advertise their products through interviews, trailers, news etc., and will be screened in hotels. More info
book		The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / James L. Baughman Baltimore MD: Johns Hopkins University Press, 1992. Call No: 202 BAU Author: Baughman, James L Source: US Place: Baltimore MD Publisher: Johns Hopkins University Press PubDate: 1992 PhysDes: xvii, 257 p. ; 24 cm Series: The American Moment Subject: BROADCASTING. US; USA; MEDIA; TELEVISION AND MEDIA SERVICES; TELEVISION. USA Summary: "In the late 1940s, the film, radio, and television media enjoyed roughly the same measure of popularity in America. By the late 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"-especially teenagers-to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network television. This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals-not, as many have argued, on society itself. Many of TVs competitors-most notably, publishers of newspapers and periodicals-failed to recognize the longterm threats of television. But by capturing the largest share of the mass audience, television gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced-including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products. The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans."-BOOK BLURB Notes: includes bibliographical references; includes index ISBN: 0801842778 More info
subject clippings file		TELEVISION AND MEDIA SERVICES Call No: SUBJECT CLIPPINGS FILE PhysDes: Clippings Subject: TELEVISION AND MEDIA SERVICES More info
Interim book		Turning Off the Television : Broadcasting's Uncertain Future / Jock Given Sydney, NSW: University of New South Wales Press, 2003. Call No: 220"313"(94) GIV Author: Given, Jock Source: AT Place: Sydney, NSW Publisher: University of New South Wales Press PubDate: 2003 PhysDes: 328 p. ; 23 cm Subject: BROADCASTING; BROADCASTING. AUSTRALIA; TELEVISION AND MEDIA SERVICES; TELEVISION. AUSTRALIA; STATE AND TV. AUSTRALIA STATE AND TV. US; STATE AND TV. UK; PROGRAMME POLICY; DIGITAL TECHNOLOGY; DIGITAL TECHNOLOGY. AUSTRALIA Summary: About tomorrow's braodcasting. From the dot-com crash to Marconi and back, from the digital age forward into an uncertain future, Jock Given expores the constant shifts in the technologies, business models and social uses of TV and radio. He explains the enduring aspects of broadcast media that have attracted so much government policy attention, and what might happen to them in the future. Sceptical about the hype, optimistic about the possibilities, honest about the scale of the policy challenges, it is essential reading for anyone interested in the future of media. Notes: Notes: p.283-306 Selected Bibliography: p.307-312 Acronyms and Abbreviations: p.313-314 Acknowledgments: p.315-316 Index: p.317-327 ISBN: 0868405000 More info

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