Search Catalogue

Call No: 33 MIN
Author: Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel
Source: UK
Place: London
Publisher: BFI book published by Palgrave
PubDate: 2015
PhysDes: xii, 200 pages : illustrations ; 24 cm
Subject: ADVERTISING FOR FILMS; ADVERTISING; DIGITAL TECHNOLOGY; TRANSNATIONAL CINEMA; DISTRIBUTION; INTERNET AND THE CINEMA; COMPUTERS AND THE CINEMA; MY BIG FAT GREEK WEDDING (US, Joel Zwick, 2002); MY LIFE IN RUINS (US, Donald Petrie, 2009); ICE AGE (US, Chris Wedge & Carlos Saldanha, 2002); ICE AGE: CONTINENTAL DRIFT (US, Steve Martino/Michael Thurmeier, 2012); HOBBIT, THE: AN UNEXPECTED JOURNEY (US/NZ, Peter Jackson, 2012); HOBBIT, THE: THE DESOLATION OF SMAUG (US/NZ, Peter Jackson, 2013); HOBBIT, THE: THE BATTLE OF THE FIVE ARMIES (US/NZ , Peter Jackson, 2014); BAIT (AT, Kimble Rendall, 2012); AVATAR (US, James Cameron, 2009)
Summary: "How do you sell English humour to a French audience? Could piracy actually be good for the film business? Why are the revolutionary technologies used in the making of The Hobbit not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film scholars and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era." -- BOOK BLURB
Notes: Includes bibliographical references and index
ISBN: 9781844578382
Contents: -- acknowledgments -- notes on contributors -- foreword / Janet Wasko -- 1: introduction / Nolwenn Mingant, Cecilia Tirtaine and Joel Augros -- `My job is to find the right signals at the right moment for the right people' an interview with Benoit Mely / Laurent Creton and Nolwenn Mingant -- I.MARKETING AND FILM CULTURE -- `There simply Isn't one-shape-fits-all for film' an interview with Michael Williams-Jones / Nolwenn Mingant -- And Tom Cruise Climbed the Burj Khalifa, or How Marketing Shapes Hollywood Film Production / Nolwenn Mingant -- `My Big Fat Life in Ruins' Marketing Greekness and the Contemporary US Independent Film / Yannis Tzioumakis and Lydia Papadimitriou -- Carry On Laughing Selling English Humour in France / Cecilia Tirtaine and Joel Augros -- Hearing Voices Dubbing and Marketing in the Ice Age Series A case study / Nolwenn Mingant -- Hollywood in China Continuities and Disjunctures in Film Marketing / Michael Curtin, Wesley Jacks and Yongli Li -- Film Marketing in Nollywood A case study / Alessandro Jedlowski -- Marketing High Frame Rate in The Hobbit Trilogy A Spectacular Case of Promoting and Un-promoting New Cinema Technology / Miriam Ross -- Niche Marketing in Peru An Interview / Nolwenn Mingant -- II.MARKETING FOR AND BY THE CONSUMER -- Leaked Information and Rumours The Buzz Effect A case study / Joel Augros -- Brave New Films, Brave New Ways The Internet and the Future of Low- to No Budget Film Distribution and Marketing / Hayley Trowbridge -- Between Storytelling and Marketing, the SocialSamba Model An Interview with Aaron Williams / Nolwenn Mingant -- Promoting in Six Seconds New Advertising Strategies Using the Video Social Network Vine in Spain A case study / Javier Lozano Delmar and Jose Antonio Muniz-Velazquez -- Piracy and Promotion Understanding the Double-edged Power of Crowds / Ramon Lobato -- Marketing Bait (2012) Using SMART Data to Identify e-guanxi Among China's `Internet Aborigines' / Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh -- From Marketing to Performing the Market The Emerging Role of Digital Data in the Independent Film Business / Michael Franklin, Dimitrinka Stoyanova Russell and Barbara Townley -- POSTSCRIPT: THE INVISIBLE SIDE OF BUSINESS: B-TO-B MARKETING -- marketing the `Avatar Revolution', or How to Sell Digital Technology to Exhibitors / Kira Kitsopanidou -- `It's Africa. It's Arizona. It's Antarctica. It's Afghanistan. Actually, it's Alberta' Marketing Locations to Film Producers / Ben Goldsmith -- select bibliography -- index --

Call No: TITLE CLIPPINGS FILE; ICE AGE: COLLISION COURSE (US, Mike Thurmeier and Galen T. Chu, 2016)
Author: Wilson, Jake
PhysDes: Clippings File Article
Subject: ICE AGE: COLLISION COURSE (US, Mike Thurmeier and Galen T. Chu, 2016)
Summary: Review of the film ICE AGE: COLLISION COURSE
Notes: similar article in Canberra Times. Title: 'Franchise forzen in time as lazy jokes fall flat'. Date: June 25, 2016. Section: Panorama. p. 20 -- Publication: The Age. Title: 'Animated franchise frozen in time as jokes fall flat'. Date: June 23, 2016. p. 24.
Rating: 2 out of 5 stars

Call No: TITLE CLIPPINGS FILE
PhysDes: Clippings; Study guide
Subject: ICE AGE (US, Chris Wedge & Carlos Saldanha, 2002)

Call No: TITLE CLIPPINGS FILE
PhysDes: Clippings
Subject: ICE AGE: COLLISION COURSE (US, Mike Thurmeier and Galen T. Chu, 2016)

Call No: TITLE CLIPPINGS FILE
PhysDes: Clippings
Subject: ICE AGE: CONTINENTAL DRIFT (US, Steve Martino/Michael Thurmeier, 2012)

Call No: TITLE CLIPPINGS FILE
PhysDes: Clippings
Subject: ICE AGE: DAWN OF THE DINOSAURS (US, Carlos Saldanha & Mike Thurmeier, 2009)

Call No: TITLE CLIPPINGS FILE
PhysDes: Clippings; Press kit; CD-R Press kit
Subject: ICE AGE: THE MELTDOWN (US, Carlos Sandhana, 2006)
ID2: 248

Call No: TITLE CLIPPINGS FILE
PhysDes: Clippings
Subject: STOPPING THE COMING ICE AGE (US, Larry Ephron, 1988)