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Call No: 411.236(94) AUS
Copy Management: 10/10/2012
Author: Armstrong, Mark -- James Bailey, Julie -- Perry, Russel
Source: AT
Place: Canberra
Publisher: Australian Government Publishing Service
PubDate: 1987
PhysDes: 199 pages in various pagings : illustrations ; 25 cm
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: A review on the rules governing advertising on Australian commercial television
Contents: Contents -- Abbreviations -- Summary -- 1. Introduction -- 2. Decision and reasons : A. Public interest objectives -- B. Problems of the current rules -- C. Audience needs and research -- D. Options for reform -- E. Conclusions -- F. The future -- 3. The need for review -- 4. Viewpoints -- 5. The audience and the market -- 6. The commercial environment -- Appendices

Call No: 49[659.1](94) APP
Author: Appleton, Gillian
CorpAuthor: Australian Film Commission; Communications Law Centre (N.S.W.)
Place: Kensington, NSW North Sydney, NSW
Publisher: Communications Law Centre, University of New South Wales Australian Film Commission
PubDate: 1989
PhysDes: 32 pages ; 30 cm
Subject: STATISTICS. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: "The Australian Film Commission (AFC) commissioned this research report to ascertain how the television advertising system operates, how advertisers, agency media buyers and stations relate to one another, and particularly to survey advertister's attitudes to issues, concerns and practices in the industry" -- from Summary of Report
Notes: A report prepared for the Australian Film Commission by the Communications Law Centre
ISBN: 0858237679
LON: 6585339

PhysDes: Article
Subject: AUSTRALIAN FILM INSTITUTE AWARDS; INDUSTRY, FILM. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: Report and list of films, television shows, and commercials that received awards at the November 1970 A.F.I. Awards.

Call No: 201(94) AUS "1989"
CorpAuthor: Australian Broadcasting Tribunal
Place: North Sydney, N.S.W.
Publisher: Australian Broadcasting Tribunal
PubDate: 1988-1992
PhysDes: 4 v. : ill. (some col.), maps ; 25-35 cm
Subject: BROADCASTING. AUSTRALIA; TELEVISION. AUSTRALIA; INDUSTRY, TELEVISION. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; MEDIA AUSTRALIA; COMMERCIAL TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; RADIO AND TV. AUSTRALIA
Summary: Overarching report by the Australian Broadcasting Tribunal on Australia's broadcasting industries in 1989. Includes: statistical analysis of television and radio programming and audiences, financial results of tv and radio in the commercial and public sectors, owners of Australia's media groups, broadcaster locations and licensees.
Notes: Subtitle varies
ISSN: 1034-8689
LON: abn89174413; 6490748 6176346
Donation: Jock Given
Contents: Foreward / Peter Westerway -- Issues in broadcasting: a turbulent end to the eighties -- The Tribunal: guardian of the public interest -- Programming: the anatomy of the nation -- Financial results: who made the money? -- Ownership and control: the media baron's -- Location of services: covering the country -- Licensing: the sitting tenants -- The national broadcasters - The ABC and SBS

Call No: 260(94) AUS "1990"
CorpAuthor: Australian Broadcasting Tribunal
Place: North Sydney, N.S.W.
Publisher: Australian Broadcasting Tribunal
PubDate: 1988-1992
PhysDes: 4 v. : ill. (some col.), maps ; 25-35 cm
Subject: BROADCASTING. AUSTRALIA; TELEVISION. AUSTRALIA; INDUSTRY, TELEVISION. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; MEDIA AUSTRALIA; COMMERCIAL TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; PAY TV. AUSTRALIA; RADIO AND TV. AUSTRALIA
Notes: Subtitle varies
ISSN: 1034-8689
LON: abn89174413; 6490748 6176346
Contents: Foreward / Peter Westerway -- Broadcasting issues -- The Tribunal: regulating the public interest -- Television Programming: on-screen happenings -- Children's television: Kid's stuff of the box -- Radio programming: Sound practice -- Financial results: TV and radio profits slump -- Ownership and control: television receivers move in -- Location of services: coast to coast -- Licensing: the licence holders -- the national broadcasters: The ABC and SBS -- Index

Call No: 260(94) AUS "1992"
CorpAuthor: Australian Broadcasting Tribunal
Place: North Sydney, N.S.W.
Publisher: Australian Broadcasting Tribunal
PubDate: 1988-1992
PhysDes: 4 v. : ill. (some col.), maps ; 25-35 cm
Subject: BROADCASTING. AUSTRALIA; TELEVISION. AUSTRALIA; INDUSTRY, TELEVISION. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; MEDIA AUSTRALIA; COMMERCIAL TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; PAY TV. AUSTRALIA; RADIO AND TV. AUSTRALIA
Summary: Overarching report by the Australian Broadcasting Tribunal on Australia's broadcasting industries in 1989. Includes: statistical analysis of television and radio programming and audiences, financial results of tv and radio in the commercial and public sectors, owners of Australia's media groups, broadcaster locations and licensees.
Notes: Subtitle varies
ISSN: 1034-8689
LON: abn89174413; 6490748 6176346
Contents: Foreward / Peter Webb-- Broadcasting issues: the banks take 7 & 10 -- The Tribunal: the broadcasting regulator -- Television Programming: entertainment information and relaxation -- Children's television: Kidz TV -- Radio programming: Gold format dominates again -- Financial results: TV and radio both post losses -- Ownership and control: Black, Packer, Tourang & Fairfax -- Location of services: across this wide brown land -- Licensing: providing a service-- the national broadcasters: The ABC and SBS -- Index of tables and illustrations

PhysDes: Article
Subject: ADVERTISING. AUSTRALIA; AUSTRALIAN FILM INSTITUTE; AUSTRALIAN FILM INSTITUTE AWARDS; COMMERCIALS, TV. AUSTRALIA
Summary: Discusses the creation and reception of Ansett Airlines commercial "We Know About Flight" which one the commercial category in the 1970 Australian Film Institute Awards

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: COMMERCIALS, TV. AUSTRALIA

Author: Harty, Jason
PhysDes: Article; Illustration(s)
Subject: DARLING, JEFF; CINEMATOGRAPHY. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: Director/cinematographer Jeff Darling discusses his work on 2 recent TV commercials he worked on.

Author: Harty, Jason; Jacobs, Heather
PhysDes: Article; Illustration(s)
Subject: DIGITAL TECHNOLOGY. AUSTRALIA; SPECIAL EFFECTS. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; ANIMAL LOGIC; ROUND THE TWIST [TV] (AT, 1988-)
Summary: This feature covers current developments in the area of digital effects, in television commercials, music clips, feature films and television series.

Author: Roxburgh, Mark
PhysDes: Article; Illustration(s); Bibliography
Subject: COMMERCIALS, TV. AUSTRALIA; NATIONAL IDENTITY AND TV. AUSTRALIA; MEN ON TV. AUSTRALIA
Summary: Roxburgh examines several beer commercials to demonstrate that their representations of masculinity are almost exclusively patriarchal and Anglo.

PhysDes: Article
Subject: AUSTRALIAN FILM INSTITUTE AWARDS; HOMESDALE (AT, Peter Weir, 1971); INDUSTRY, FILM. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: List of winning Australian film, television programmes, and commercials at the 1971 AFI Film and Television Awards, with Weir's HOMESDALE winning the Grand Prix.

Call No: 205.36(94) SMY ABT ACI "1987/8/9"
Author: Smythe, Mervyn
CorpAuthor: Australian Broadcasting Tribunal. Australian Content Inquiry
Place: [North Sydney, N.S.W.]
Publisher: Australian Broadcasting Tribunal, Australian Content Inquiry
PubDate: 1989
PhysDes: 138 p.
Series: Discussion Paper (Australian Broadcasting Tribunal. Australian Content Inquiry)
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
LON: abn89179232; 6500375

Call No: 401.1(94) CUN
Author: Cunningham, Stuart
Place: North Sydney
Publisher: Allen & Unwin
PubDate: 1992
PhysDes: xv, 204 p. ; 22 cm
Series: Australian cultural studies
Subject: NATIONAL CONTENT. AUSTRALIA; CULTURE AND THE CINEMA. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; PAY TV. AUSTRALIA; VIOLENCE ON TV. AUSTRALIA; GOVERNMENT CONTROL. AUSTRALIA; STATE AND THE CINEMA. AUSTRALIA; AUSTRALIAN BROADCASTING TRIBUNAL
Notes: Includes index; Bibliography: p. 183-195
ISBN: 1863731725 (pbk.)
LON: 11474793

Author: Treuen, Marianne
PhysDes: Article; Illustration(s)
Subject: STORY BOARDS; ART DIRECTION; PRODUCTION; COMMERCIALS, TV. AUSTRALIA
Summary: Summary of paper presented by art director Peter Perry in which he described in detail the storyboarding process for filming a commercial for Foster's Light Ice.

Call No: 205.2 (94) ABA
Source: AT
Place: [Sydney]
Publisher: Australian Broadcasting Authority
PubDate: 2002
PhysDes: 38 pages ; 30 cm
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; STATE AND TV. AUSTRALIA
Summary: This report discusses the issue of loudness of advertisments on commercial televison relative to adjacent programming

Call No: 058.7(94)MUM
CorpAuthor: Focal Attractions
Place: Sydney
Publisher: Focal Attractions P/L
PubDate: 29 August 2011
PhysDes: 146 p. : illus. ; 21 x 30 cm
Subject: ADVERTISING. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
ISBN: 9780987181107

Call No: SUBJECT CLIPPINGS FILE; SPORT ON TV. AUSTRALIA
Author: Mitchell, Jake
PhysDes: Clippings File Article
Subject: SPORT ON TV. AUSTRALIA; SPORT AND TV. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: The National Rugby League has sold its adverting for the first State of Origin match, with 30 second ad slots sold for $145,000. Discussion about the importance of marquee live sport events for networks to sell to advertisers

Call No: 71(943) QUE
Copy Management: Copy 1; Copy 2
Author: Dawson, Jonathan; Molloy, Bruce
Place: St. Lucia, Qld.
Publisher: University of Queensland Press
PubDate: 1990
PhysDes: xii, 180 p., [16] p. of plates : ill., ports. ; 22 cm
Subject: INDEPENDENT PRODUCTION. AUSTRALIA: QUEENSLAND; COMMERCIALS, TV. AUSTRALIA: QUEENSLAND; MYTH AND THE CINEMA. AUSTRALIA: QUEENSLAND; DOCUMENTARIES. AUSTRALIA QUEENSLAND; INDUSTRY, FILM. AUSTRALIA : QUEENSLAND; SOCIETIES, FILM. AUSTRALIA: QUEENSLAND; QUEENSLAND; AUSTRALIAN BROADCASTING CORPORATION; QUEENSLAND FILM CORPORATION; MCKIMMIE, JACKIE; BURNE, GEORGE; BANNAH, MAX; MORRIS, MONTY; MARKS, DICK; BUDDIES (AT, Arch Nicholson, 1983); COOLANGATTA GOLD, THE (AT, Igor Auzins, 1984); MISSION: IMPOSSIBLE [TV] (US, 1966-73, 1988-); CANE TOADS : AN UNNATURAL HISTORY (AT, Mark Lewis, 1987); SONS OF MATTHEW (AT, Charles Chauvel, 1949)
Notes: Bibliography: p. [177]-180
ISBN: 070222331X (pbk.) : $24.95
LON: abn90164773; 7319368

PhysDes: Article
Subject: ADVERTISING. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: Article featuring Jim Walpole, Peter Clark and Allan Johnston discussing the use of sound in advertising, using three specific examples. This edition of Lumier includes a Mono 33 1/3 R.P.M. single record entitled 'Sounds Like M & A'.

PhysDes: Article
Subject: INDUSTRY, TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: List of the 1972 television shows and commercial awards.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: Sinlcair, Lara
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; TUBEMOGUL; ADAPTV
Summary: New method of planning and purchasing advertising for the television, online, and mobile environments is being launched in mid-2015 by the company TubeMogul.

Call No: SUBJECT CLIPPINGS FILE; THINKTV
Author: Mitchell, Jake
PhysDes: Clippings File Article
Subject: COMMERCIAL TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; THINKTV
Summary: Report on the commercial TV industry body ThinkTV and their efforts to promote the value of advertising on Australian TV and their dislike of internet based advertising. Quotes from Seven West Media, Foxtel, Nine Entertainment

Call No: 49[659.1](94) UND
Edition: revised edition
Source: AT
Place: Sydney
Publisher: University of New South Wales Press
PubDate: 1981
PhysDes: 182 pages : illustrations ; 22 cm
Series: Tafe educational books
Subject: ADVERTISING; ADVERTISING. AUSTRALIA; ADVERTISING IN CINEMAS; COMMERCIALS, TV. AUSTRALIA; LEGISLATION. AUSTRALIA
Summary: "Understanding Advertising is a uniquely Australian view of advertising and following the successful first edition, has been expanded and completely revised. It covers a broad range of topics, contributed by acknowledged leaders of the industry, and aims to present in an uncomplicated and readable form, the questions most asked by those who need to understand advertising." -- BOOK BLURB
ISBN: 086840248
Donation: donated by the family of Wayne Levy, 2006
Contents: Introduction / Kenneth Fowles -- Advertising: an introduction / Andrew Caro -- Where the money goes / Peter M. Long -- What is an advertising agency? / Christopher Cross -- Who accepts responsibility? / Kevin J. Luscombe -- Deciding how much to spend / Stanley Whittington -- Choosing the medium / Geoffrey Latimer -- Specialised advertising / Jay Shimmin -- Measuring how many read, see or listen / Ian Muir -- What to say / Bruce Harris -- How to say it / Bruce Jarrett -- Producing the advertisement / Brian Ahearn -- Testing the advertisement / D.M. Jones -- What can advertising achieve? / Hugh Mackay

Call No: SUBJECT CLIPPINGS FILE; THINKTV
Author: Battersby, Lucy
PhysDes: Clippings File Article
Subject: COMMERCIALS, TV. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; THINKTV
Summary: Report on ThinkTV, the Australian commercial TV industry body that is promoting the benefits of advertising on television instead of the internet
Notes: similar article in the Canberra Times p. 40,