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book		At the picture show : small-town audiences and the creation of movie fan culture / Kathryn H. Fuller London: University Press of Virginia, 1996. Call No: 410.1:465.2 FUL Author: Fuller, Kathryn H. Source: US/UK Place: Charlottesville; London Publisher: University Press of Virginia PubDate: 1996 PhysDes: 248 p. : 23 cm Subject: AUDIENCE RECEPTION; AUDIENCES; AUDIENCES USA; FAN MAGAZINES; EXHIBITION; EXHIBITION. USA; EXHIBITION OF SILENT FILMS; NICKELODEON Summary: Although the transformation of the movies into big-time entertainment had multiple sources, Kathryn Fuller argues that ultimately the maturation of the film industry depended on the support of both urban and rural middle-class audiences. Providing the fullest portrait to date of the small-town audience’s hanging habits and desires, At the Picture Show demonstrates for the first time how a fan culture emerged in the United States, and it enriches our understanding of mass media’s relationship to early twentieth-century American society. [Taken from back cover.] ISBN: 0813920825 More info
book		Audience-ology : how moviegoers shape the films we love / Kevin Goetz New York: Simon Element, 2021. Call No: 410(73) GOE Author: Goetz, Kevin Edition: 2022 Place: New York Publisher: Simon Element PubDate: 2021 PhysDes: 225 pages Subject: AUDIENCE RESEARCH. USA; AUDIENCES. USA; COCKTAIL (US, Roger Donaldson, 1988); FORREST GUMP (US, Robert Zemeckis, 1994); PARANORMAL ACTIVITY (US, Oren Peli, 2007); TITANIC (US, James Cameron, 1997); WAR OF THE ROSES, THE (US, Danny DeVito, 1989) Summary: Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars. Audience-ology takes you to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made and fortunes are lost. From “the best in the business” (Sacha Baron Cohen), this book is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics. Each chapter informs an aspect or two of the test-screening process and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Nicknamed “the doctor of audience-ology,” Kevin Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump. Audience-ology explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history. -- publisher's web site ISBN: 9781982186678 More info
subject clippings file		AUDIENCES USA Call No: SUBJECT CLIPPINGS FILE PhysDes: Clippings Subject: AUDIENCES USA More info
book		The community of cinema : how cinema and spectacle transformed the American downtown / James Forsher Westport, CT: Praeger, 2003. Call No: 38(73) FOR Author: Forsher, James Source: US Place: Westport, CT Publisher: Praeger PubDate: 2003 PhysDes: viii, 155 p. : ill. ; 25 cm Subject: POLITICS AND THE CINEMA. USA; HISTORY AND THE CINEMA; RELIGION AND THE CINEMA. USA; ADVERTISING. USA; WORLD WAR II FILMS; CINEMA BUILDINGS. USA; CINEMA MANAGEMENT. USA; DRIVE-IN CINEMAS. USA; REGIONAL FILM THEATRES. USA; AUDIENCES. USA; NIKELODEON THEATRE; EDISON, THOMAS ALVA; GRAUMAN, SID; ROTHAPFEL, SAMUEL R; ZUKOR, ADOLPH Notes: Includes bibliographical references and index. ISBN: 0275973557 Contents: Pt. 1. From Storefront to Palace -- Ch. 1. The Community of Cinema -- Ch. 2. It Started with a Nickel -- Ch. 3. Entertainment Districts and the New American Downtown -- Ch. 4. Queen Elizabeth and the Feature Film -- Ch. 5. Palaces on Main Street -- Ch. 6. Roxy -- Pt. 2. The Theater as a Mirror of Society -- Ch. 7. Colored Theaters -- Ch. 8. The Church Takes up the Fight against the Movies -- Ch. 9. Crisis at the Box Office -- Ch. 10. Propaganda Wars -- Pt. 3. Social Upheaval -- Ch. 11. Cinema Goes to the Suburbs -- Ch. 12. The Los Angeles Theater District -- Ch. 13. Integration: One Town's Story -- Pt. 4. The Return of Spectacle -- Ch. 14. Preserving Spectacle -- Ch. 15. The Megaplex and Beyond -- Ch. 16. Cinema and the City. More info
journal article		Experience and Ideas in the American Youth Film Cycle in Melbourne Film Bulletin (September 1971) p.25-28 Author: Clancy, Jack PhysDes: Article Subject: AUDIENCES USA; FONDA, PETER; EASY RIDER (US, Dennis Hopper, 1969); [FIVE] 5 EASY PIECES (US, Bob Rafelson, 1970) Summary: Essay examines films targeted at American (anarchic) youth, and calculates their success. More info
book		Rating the Audience : the business of media / by Mark Balnaves and Tom O'Regan with Ben Goldsmith London ; New York: Bloomsbury, 2011. Call No: 410 (41/73/94) BAL Author: Balnaves, Mark; O'Regan, Tom; Goldsmith, Ben Source: UK/US Place: London ; New York Publisher: Bloomsbury PubDate: 2011 PhysDes: xvi, 272 p. : ill. ; 24 cm Subject: MEDIA; AUDIENCE RECEPTION; AUDIENCE RESEARCH; AUDIENCES; AUDIENCES THEORY; AUDIENCES USA; AUDIENCES. AUSTRALIA; AUDIENCES. UK; RATING FOR TV; RATING FOR TV. AUSTRALIA; RATINGS. AUSTRALIA; RATINGS. USA Summary: "Knowing, measuring and understanding media audiences has become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielson. Offering the first real comparative study, Rating the Audience is critical reading for media students and professionals." -- BOOK BLURB Notes: Formerly CIP; Includes bibliographical references and index ISBN: 9781849663410 Donation: Donated by Senses of Cinema, 2013 Contents: -- list of figures -- list of tables -- preface -- acknowledgments -- 1.Why the Ratings Are Important -- Introduction -- The Single Number -- Summary -- 2.The Convention -- `The Crossleys' - Archibald Crossley -- Arthur C. Nielsen (and the Black Box) -- Bill McNair and George Anderson -- New Forms of Knowledge about Audiences -- Theorizing the Convention -- Summary -- 3.The Panel and the Survey -- The Ratings Intellectuals -- Lazarsfeld -- The Very Idea of Measurement -- Single Source: `The Holy Grail' -- Summary -- 4.The Audit -- Taming Error -- Invisible Audiences -- The BBC: Robert Silvey's Thermometer and Barometer -- Summary -- 5.The Technologies of Counting -- The Diffusion of Ratings Technology -- Proliferation of Channels and Measurement -- Neuroscience, Neuromarketing and New Technologies of Measurement -- Timeshifting and Technologies of Counting -- The Increasing Technical Complexity of Audience Measurement -- Calls for Harmonization -- Summary -- 6.The Ratings Provider -- The Official Truth -- The Silent Revolution -- `Superior Technology': ATR-OzTAM and ACNielsen Controversy in Australia -- `Superior Technology': Nielsen versus Hooper, Nielsen versus Arbitron -- Summary -- 7.The Networks (and Other Media Providers) -- TV Economics -- Standardization -- Small Audiences and Set-top Boxes -- United Kingdom -- Summary -- 8.Advertisers and Media Planners -- The Dual Persona of the Advertiser -- The Media Planner -- Cost Efficiency and the Curve of Experience -- The Competent User -- Summary -- 9.The Audience -- The Modem Audience -- The Average Household and the Representative Individual -- Home Studies and the Public -- Audience Consent -- The Knowledge Aggregators -- Summary -- 10.The Critics -- The Broader Context -- The Bogart Persona -- Objections to Ratings -- Setting Limits to Statistics -- Problems with Increases in Scale -- Impersonal Secondary Data -- Deprofessionalization of Media Research -- Summary -- 11.The Future of Ratings -- bibliography -- index -- More info
book		Television and antisocial behavior : field experiments / Stanley Milgram and R. Lance Shotland New York: Academic Press, Inc., 1973. Call No: 412.511(73) MIL Author: Milgram, Stanley; Shotland, R. Lance Source: US Place: New York Publisher: Academic Press, Inc. PubDate: 1973 PhysDes: xii, 183 pages: illustrations ; 25 cm Subject: AUDIENCE RESEARCH. USA; AUDIENCES. USA; BROADCASTING. US; SOCIAL PROBLEMS ON TV; SOCIETY AND TV. USA; SOCIOLOGY AND TV; TELEVISION. USA Summary: "For a period of several years we have been engaged in a program of research on a troubling social question: does the depiction of antisocial behavior on television stimulate imitation in the larger community? To carry out this research, a television program was specifically written for the purpose of this study and aired on network television. To assess the effects of the program, our research as carried out in New York, St Louis, Detroit, and Chicago [...] We present here the results of our investigation." - PREFACE Notes: Includes index and bibliographic references -- previously owned by the Department of the Media Library ISBN: 0124963501 More info

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