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Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING

PhysDes: Article
Subject: GREATER UNION; ADVERTISING FOR FILMS; MOVING OUT (AT, Michael Pattison, 1982); INDUSTRY, FILM. AUSTRALIA
Summary: Article on the advertising and promotion of 'Moving Out'

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING
Author: Lynch, Jared
PhysDes: Clippings File Article
Subject: ADVERTISING; TECHNOLOGICAL DEVELOPMENTS
Summary: Neuroscience is being used by advertisers to examine why some ads are successful and others aren't

Subject: PASSAGE TO INDIA, A (US/UK, David Lean, 1984); BUDGETING; ADVERTISING FOR FILMS
Summary: Report on the advertisment budget for 'A Passage To India'

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING STANDARDS. AUSTRALIA
Author: Arlington, Kim
PhysDes: Clippings File Article
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
Summary: Report on the Australian advertisements that elicted complaints from the public and the comments from the Advertising Standards Bureau

PhysDes: Article
Subject: BREATHLESS (US, Jim McBride, 1983); GERE, RICHARD; ORION PICTURES; ADVERTISING FOR FILMS
Summary: Article on the success of 'Breathless' in France, largely acredited to the promotion and marketing of the film

Subject: STONE (AT, Sandy Harbutt, 1974); DOVE, THE (US, Charles Jarrott, 1974); ADVERTISING FOR FILMS; INDUSTRY, FILM. AUSTRALIA; BOX OFFICE. AUSTRALIA
Summary: Article that analyses Ace's publicity for Stone and The Dove in Western Australia and how this directly helped both films at the box office

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING STANDARDS. AUSTRALIA
Author: SmartCompany
PhysDes: Clippings File Article
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
Summary: Actron have made a commercial that requires changes due to omplaints made to the Advertising Standards Board.

PhysDes: Article
Subject: MOTION PICTURE EXHIBITORS ASSOCIATION OF QUEENSLAND; INDUSTRY, FILM. AUSTRALIA; ADVERTISING FOR FILMS; DISTRIBUTION. AUSTRALIA
Summary: Speech given by Alan Finney (director, mraketing, Roadshow) at the Motion Picture Exhibitors Association of Queensland

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: Toscano, Nick
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA
Summary: Australian gambling advertising prominently featuring women and promoting betting odds on popular TV shows like The Bachelorette could be changing female attitudes to betting, researchers say.

Call No: SUBJECT CLIPPINGS FILE; DIGITAL CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING
URL status: URL: 'http://file://Q:/S/ADVERTISING.zip' Checked: 31/08/2021 1:03:44 PM Status: Error Details: Failed to send HTTP request (WinHttpSendRequest)

Author: Prisk, Tracey
PhysDes: Article
Subject: ADVERTISING
Summary: Branded entertainment is a phrase being used about the advertising industry. Unlike product placement, branded entertainment creates a production around a particular brand . MARKETING MYTHS is an SBS TV production example,

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING. AUSTRALIA

Call No: SUBJECT CLIPPINGS FILE; DIGITAL CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING. CHILDREN
URL status: URL: 'http://file://Q:/S/ADVERTISING.CHILDREN.zip' Checked: 31/08/2021 1:21:20 PM Status: Error Details: Failed to send HTTP request (WinHttpSendRequest)

Call No: 411.236(94) GEO
Author: George Patterson Pty. Ltd
Source: AT
Place: Melbourne
Publisher: George Patterson Pty. Ltd
PubDate: 1960
PhysDes: 15 pages ; 26 cm
Subject: ADVERTISING. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
Summary: Report by the George Patterson advertising company outlining the estimated expenditure on advertising throughout Australia for 1959. Report is broken up by television, radio, and print expenditures, with an estimated 10 million pounds being spent on television overall

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING FILMS

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING FOR FILMS

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING FOR FILMS. AUSTRALIA

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING IN CINEMAS

Call No: TITLE CLIPPINGS FILE
PhysDes: Press kit
Subject: ADVERTISING MISSIONARIES (AT, Chris Hilton & Gauthier Flauder, 1996)

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING STANDARDS

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING STANDARDS. AUSTRALIA

Call No: 411.236(94) AUS
Copy Management: 10/10/2012
Author: Armstrong, Mark -- James Bailey, Julie -- Perry, Russel
Source: AT
Place: Canberra
Publisher: Australian Government Publishing Service
PubDate: 1987
PhysDes: 199 pages in various pagings : illustrations ; 25 cm
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: A review on the rules governing advertising on Australian commercial television
Contents: Contents -- Abbreviations -- Summary -- 1. Introduction -- 2. Decision and reasons : A. Public interest objectives -- B. Problems of the current rules -- C. Audience needs and research -- D. Options for reform -- E. Conclusions -- F. The future -- 3. The need for review -- 4. Viewpoints -- 5. The audience and the market -- 6. The commercial environment -- Appendices

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING. TV

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: ADVERTISING. TV. AUSTRALIA

PhysDes: Article
Subject: ADVERTISING FOR FILMS; INDUSTRY, FILM. USA
Summary: Article on Affinity Enterprises joining the American Film Marketing Association and the future plans for both companies.

PhysDes: Article
Subject: ADVERTISING FOR FILMS; DISTRIBUTION; INDUSTRY, FILM. USA; INDUSTRY, FILM
Summary: Article on the American Film Markets future opening night for their third annual conference.

PhysDes: Article
Subject: ADVERTISING FOR FILMS; INDUSTRY, FILM. USA
Summary: Article on the record amount (15% increase) of films screened at the American Film Marketing Association.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING STANDARDS. AUSTRALIA
Author: Davidson, Darren
PhysDes: Clippings File Article
Subject: AUSTRALIAN ASSOCIATION OF NATIONAL ADVERTISING; ADVERTISING STANDARDS. AUSTRALIA
Summary: Dispute amongst advertising agencies about new guidelines proposed by the Australian Association of National Advertisers

Author: Hughes, Sam
PhysDes: Article
Subject: ADVERTISING. AUSTRALIA
Summary: Article on the concept and creation of creating an advertisement campaign by advertisment agency Handbury.

Call No: 408 POS
Author: Postman, Neil
Place: London
Publisher: Methuen
PubDate: 1987
PhysDes: vii, 184 p. ; 20 cm
Subject: NATIONAL CULTURE AND TV; SOCIETY AND TV; ADVERTISING; CENSORSHIP, TV; POLITICS AND TV; NEWS PROGRAMMES; SESAME STREET [TV] (US, 1969-)
Notes: Includes index; Bibliography: p. [176]-178
ISBN: 0413404404 (pbk.)
LON: 5420610

Author: Bingemann, Mitchell
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA
Summary: Advertising revenue for newspapers and free-to-air television will collapse by more than $1.6 billion over the next four years as Facebook and Google extend their dominance of digital media, figures show. Newspapers will lose $850 million in ad spend by 2021 in a move that further underlines why corporate chiefs in the media industry argue that the sector needs urgent reforms to overhaul regulations introduced in a pre-internet era.

Call No: TITLE CLIPPINGS FILE; RUBEN GUTHRIE (AT, Brendan Cowell, 2015)
Author: Bodey, Michael
PhysDes: Clippings File Article
Subject: COWELL, BRENDAN; ADVERTISING. TV. AUSTRALIA; RUBEN GUTHRIE (AT, Brendan Cowell, 2015)

PhysDes: Article
Subject: PSYCHO II (US, Richard Franklin, 1983); Perkins, Anthony; ADVERTISING FOR FILMS

Call No: 49[659.1](94) APP
Author: Appleton, Gillian
CorpAuthor: Australian Film Commission; Communications Law Centre (N.S.W.)
Place: Kensington, NSW North Sydney, NSW
Publisher: Communications Law Centre, University of New South Wales Australian Film Commission
PubDate: 1989
PhysDes: 32 pages ; 30 cm
Subject: STATISTICS. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: "The Australian Film Commission (AFC) commissioned this research report to ascertain how the television advertising system operates, how advertisers, agency media buyers and stations relate to one another, and particularly to survey advertister's attitudes to issues, concerns and practices in the industry" -- from Summary of Report
Notes: A report prepared for the Australian Film Commission by the Communications Law Centre
ISBN: 0858237679
LON: 6585339

PhysDes: Article
Subject: VAL MORGAN; ADVERTISING FILMS; FESTIVALS
Summary: Article on the 30th International Advertisment Film Festival in Venice with Val Moran receiving the Gold Lion Award on behalf of 'Parked'.

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: AUSTRALIAN ASSOCIATION OF NATIONAL ADVERTISING

Call No: 201.3(94) AUS
Source: AT
Place: Canberra
Publisher: Australian Government Publishing Service
PubDate: 1996
PhysDes: xxi, 206 pages ; 25 cm
Series: Bureau of Transport and Communications Economics; report 93
Subject: INDUSTRY, TV. AUSTRALIA; OWNERSHIP TV. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA
Summary: This report addressses the structure and financial performance of the commerical television industry over the past decade. It complements BTCE's 1993 Report 83 Elements of Broadcasting Economics which dealt with general economic aspects of broadcasting and the performance of commercial radio. It is hoped that the information in this report will provide useful background to the contemporary reviews of television policies under section 215 of the Broadcasting Services Act 1992 -- taken from Foreward
ISBN: 0644362979
ISSN: 10344152
Contents: Foreword -- Abstract -- Executive summary -- Overview of commercial television -- Ownership and control of Australian commercial television -- A financial analysis of commercial television -- Determinants of television advertising revenue -- Television programming -- Appendix: Data underlying the financial analysis in chapter 2, An econometric model of television advertising demand -- References -- Abbreviations

Call No: 213(94) AUS
CorpAuthor: Australian Film Commission; Australian Society of Accountants; Institute of Chartered Accountants in Australia
Place: North Sydney
Publisher: Australian Film Commission
PubDate: 1983
PhysDes: iv, 217 p. : forms ; 31 cm
Subject: FINANCING. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; TAXES. AUSTRALIA
Notes: Cinema industries. Australia (ANB/PRECIS SIN 0451673); Cover title: Australian film investment; Spiral binding; Bibliography: p. 198-213
ISBN: 0642880166 : $15.00 Aust
LON: abn83066194; 2668728

PhysDes: Article
Subject: HEATWAVE (AT, Phillip Noyce, 1981); MONKEY GRIP (AT, Ken Cameron, 1982); STARSTRUCK (AT, Gillian Armstrong, 1982); FREEDOM (AT, Scott Hicks, 1982); WE OF THE NEVER NEVER (AT, Igor Auzins, 1982); KITTY AND THE BAGMAN (AT, Donald Crombie, 1982); FIGHTING BACK (AT, Michael Caulfield, 1982); NORMAN LOVES ROSE (AT, Henri Safran, 1982); SQUIZZY TAYLOR (AT, Kevin Dobson, 1982); INDUSTRY, FILM. AUSTRALIA; CANNES FILM FESTIVAL; ADVERTISING FOR FILMS
Summary: Article on the Australian Film Commission helping to organise the promotion of numerous Australian films at the Cannes Film Festival.

Subject: ADVERTISING FOR FILMS; VAL MORGAN; FESTIVALS
Summary: Report on Australia's performance at the film advertisment awards with much focus on Val Morgan

Call No: 71(94) TUR
Author: Cunningham, Stuart; Turner, Graeme
Source: AT
Place: St. Leonards, N.S.W.
Publisher: Allen & Unwin
PubDate: 2000
PhysDes: x, 243 p. ; 23 cm
Subject: TELEVISION. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; PUBLIC BROADCASTING. AUSTRALIA; COMMERCIAL TV. AUSTRALIA; AUSTRALIAN BROADCASTING CORPORATION; SPECIAL BROADCASTING SERVICE; ADVERTISING. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; CURRENT AFFAIRS PROGRAMMES. AUSTRALIA; NEWS PROGRAMMES. AUSTRALIA; NINE NETWORK; PAY TV. AUSTRALIA; SPORT ON TV. AUSTRALIA; NETWORK TEN; FRONTLINE [TV] (AT, 1994- ); SEACHANGE [TV] (AT, 1998-)
Notes: Includes index; Bibliography: p. 213-227
ISBN: 1865080144 : $35.00
LON: 21494182

PhysDes: Article
Subject: UNITED INTERNATIONAL PICTURES; ADVERTISING FOR FILMS; OCTOPUSSY (US, John Glen, 1983); FLASHDANCE (US, Adrian Lyne, 1983); PSYCHO II (US, Richard Franklin, 1983)
Summary: Article on the United International Pictures film marketing conference which discusses many of UIP's upcoming films.

PhysDes: Article
Subject: BIRCH CARROLL AND COYLE; ADVERTISING FOR FILMS; ANNIE (US, John Huston, 1982); E.T. THE EXTRA TERRESTRIAL (US, Steven Spielberg, 1982); NIGHT SHIFT (US, Ron Howard, 1982)
Summary: Article on Birch, Carroll, and Coyle's promotional day-tour for 'Annie', 'E.T.', and 'Nightshift'.

Subject: ADVERTISING FOR FILMS; INDUSTRY, FILM. AUSTRALIA
Summary: Article on the winner of Birch, Carroll & Coyle's promotion of "Big Screen Movies" investment
ID2: 54

Subject: WILD GEESE II (UK, Peter Hunt, 1985); ADVERTISING FOR FILMS; INDUSTRY, FILM. UK
Summary: Report on Barbara Carpera's promotions for 'Wild Geese II'

Subject: JUGGERNAUT (UK, Richard Lester, 1974); UNITED ARTISTS; ADVERTISING FOR FILMS; BOX OFFICE. AUSTRALIA
Summary: Piece on the box-office success of United Artists' Juggernaut, largely because of the advertisment used

PhysDes: Article
Subject: BEST FRIENDS (US, Norman Jewison, 1982); ADVERTISING FOR FILMS. AUSTRALIA
Summary: article on the promotion and advertising used for 'Best Friends'

Call No: 765.2 PRI
Author: Price, Jonathan, 1941
Source: US
Place: New York
Publisher: Penguin Books
PubDate: 1978
PhysDes: 184 p. : ill. ; 28 cm
Subject: ADVERTISING. TV
ISBN: 0140050043

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: Mitchell, Jake
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA
Summary: Report on the state of advertising on the Australian commercial networks, with the Seven network with the highest percentage, closely followed by Nine

Call No: 409.1(73) BIG
Author: Huston, Aletha C
Edition: Pbk. ed
Place: Lincoln
Publisher: University of Nebraska Press
PubDate: 1993
PhysDes: viii, 195 p. : ill. ; 22 cm
Series: Child, youth, and family services
Subject: SOCIETY AND TV. USA; SOCIAL GROUPS AND TV. USA; SOCIAL GROUPS ON TV. USA; VIEWERS. USA; ADVERTISING. USA; PSYCHOLOGICAL EFFECTS OF TV. USA; CHILDREN, EFFECTS OF TV ON. USA
Notes: Includes bibliographical references (p. [147]-180) and indexes
ISBN: 0803272634 (pbk.)
LON: 10620946

PhysDes: Article
Subject: COLLINS, BILL; VIDEO CLASSICS; ADVERTISING FOR FILMS
Summary: Article on new marketing deal between Video Classics and Bill Collins.

PhysDes: Article
Subject: Metro-Goldwyn-Mayer; UNITED ARTISTS; UNITED INTERNATIONAL PICTURES; ADVERTISING FOR FILMS
Summary: Announcement of Bill Edwards' promotion, along with job description.

PhysDes: Article
Subject: BIRCH CARROLL AND COYLE; ADVERTISING FOR FILMS; DISTRIBUTION. AUSTRALIA; CINEMA MANAGEMENT. AUSTRALIA
Summary: Article and photographs from the annual Birch Carroll & Coyle convention

Author: Spencer, Megan
PhysDes: Article; Illustration(s)
Subject: INDEPENDENT FILMS. USA; INTERNET AND THE CINEMA; ADVERTISING FOR FILMS; BLAIR WITCH PROJECT, THE (US, Daniel Myrick & Eduardo Sanchez, 1999)
Summary: Considers how "The Blair witch project", a low budget mockumentary, used the internet and a clever advertising campaign by distributor Artisan Entertainment to produce a box office success.

Subject: FILMWAYS; ADVERTISING FOR FILMS
Summary: Film posters of Filmways' 1975 films

Call No: 915(41) BRA
Author: Branaghan, Sim
Source: UK
Place: London
Publisher: British Film Institute
PubDate: 2006
PhysDes: 304 p. : col. ill. ; 28 cm.
Subject: POSTERS. UK; ADVERTISING. UK
Summary: A history of British film posters from 1896-1986 covering design, printing and display, including detailed biographies of major artists. Tells the story of the emergence of the illustrated film poster in the late-Victorian period through to the decline of the hand-painted tradition during the mid-1980s and the arrival of computer-aided design. The overall theme of the book is that the 'vintage' film poster represents a significant and coherent movement in twentieth-century popular art in Britain. [Taken from back cover and contents page.]
ISBN: 1844572218

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING
Author: Mason, Max
PhysDes: Clippings File Article
Subject: ADVERTISING
Summary: Interview with Maxus chief Lindsay Pattinson who talks about the state of the advertsing market and the importance of TV

Call No: 203(94) PET
Author: Peters, Bob -- Leigh, Peter
Source: AT
Place: Melbourne
Publisher: ANZ McCaughan
PubDate: 1993
PhysDes: 78, A-11.2 pages
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; INVESTING. AUSTRALIA; PAY TV. AUSTRALIA
Summary: Report on the Australian commercial television industry that suggests strong financial growth. Considers advertising volitility and the arrival of pay tv
Contents: Executive summary -- Introduction -- Industry description -- Ratings, programming, and strategies -- Financial performance -- Corporate profiles -- Future prospects -- Appendices -- Australian advertising expenditures sector shares of total expenditure 1961-1991 -- Metroploitan commercial television analysis of top 25 product categories 1981-1991 -- Regression analysis summary and projections total and television advertising expenditure growth versus gross domestic product growth 1962-1991 -- Metropolitan television ratings shares by market and channel 1983 to 1992 -- Metropolitan commercial television analysis of programming by type and origin: all Sydney commercial stations during 1991 -- Metropolitan commercial television stations ultimate or effective owners or controllers from 1 January 1983 to 1 June 1993 -- Metropolitan commercial television comparison of advertising revenue growth and gross domestic product growth 1970/71 to 1991/92 -- Metropolitan commercial television summary of financial performance 1970/71-1991/92 -- Australian commercial television historical profit margins 1957/58 to 1991/92 -- Metropolitan commercial television summary of network financial performance on a four market basis 1987/88 to 1991/92 -- Metropolitan commercial television network's share ofd revenue on a four market basis 1987/88 to 1991/92

Call No: 441.41(94) AUS
CorpAuthor: Australian Broadcasting Control Board
Edition: Second edition
Source: AT
Place: Canberra
Publisher: Australian Broadcasting Control Board
PubDate: 1967
PhysDes: 44 pages ; 21 cm
Subject: AUSTRALIAN BROADCASTING AUTHORITY; AUSTRALIAN BROADCASTING CONTROL BOARD; AUSTRALIAN BROADCASTING TRIBUNAL; TELEVISION. AUSTRALIA; BROADCASTING. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; CENSORSHIP, TV; CHILDREN AND TV. AUSTRALIA
Notes: Includes appendixes. Includes seven tipped-in corrigenda.
Contents: Introduction -- Part One: Programme standards and procedures -- Part Two: Advertising standards -- Part Three: Miscellaneous -- Appendix A: Notes on censorship of matters of a medical nature -- Appendix B: Recording of telephone conversations - requirements of the Australian Post Office

PhysDes: Article
Subject: CONDORMAN (US, Charles Jarrott, 1981); GREATER UNION; ADVERTISING FOR FILMS
Summary: Article on the advertising and promotions used for the 'Condorman'

Call No: TITLE CLIPPINGS FILE; CELEBRITY APPRENTICE AUSTRALIA [TV] (AT, 2011)
Author: Kruger, Colin
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; CELEBRITY APPRENTICE AUSTRALIA [TV] (AT, 2011)
Summary: Report on the investment by Yellow Brick Road into the TV show CELEBRITY APPRENTICE AUSTRALIA and the appearance of Yellow Brick Road's chief Mark Bouris on the show

Call No: 411.2(73) PEA
Author: Pearlstein, Leo
Source: US
Place: Los Angeles CA
Publisher: Hollywood Circle Press
PubDate: 2002
PhysDes: 205 p. : ill. ; 26 cm.
Subject: ADVERTISING. USA
Notes: Includes index
ISBN: 0971130612

PhysDes: Article
Subject: CENTRESPREAD (AT, Tony Patterson, 1981); ADVERTISING FOR FILMS. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; BOX OFFICE. AUSTRALIA
Summary: Article on the advertising campaign used for 'Centrespread' throughout Adelaide and the subsequent box-office success it has received.

PhysDes: Article
Subject: ADVERTISING FOR FILMS; VILLAGE ROADSHOW
Summary: Announcement of Charlotte Gee's new role at Village/Roadshow

Call No: 412.053.2 BAR
Author: Barcus, Francis Earle; Wolkin, Rachel
Source: US
Place: New York
Publisher: Praeger
PubDate: 1977
PhysDes: xxvii, 218 p. ; 24 cm
Series: Praeger special studies in US economic, social and political issues
Subject: CHILDREN AND TV; CHILDREN, EFFECTS OF TV ON; CHILDREN, EFFECTS OF TV ON. USA; ADVERTISING. TV; ADVERTISING. USA; VIOLENCE ON TV; ETHICS AND TV; RACIAL ISSUES AND TV; ETHNIC GROUPS ON TV; SEX ON TV
Summary: This report looks at television programming for children and examines such issues as violence, value systems, advertising, racial and sexual roles and also interpersonal roles. It looks at the change in trends over time and is intended to be a starting point for more detailed analysis by young scholars in this area of research.
Notes: Includes bibliographical references
ISBN: 02755232107

Call No: 412-053.2 HOW
Author: Howarth, Ross
CorpAuthor: Australian Children's Television Foundation; Australian Children's Television Foundation. Conference (1985 : Melbourne, Vic.)
Source: AT
Place: Carlton, Vic.
Publisher: Australian Children's Television Foundation
PubDate: 1985
PhysDes: 13 p. ; 21 cm
Subject: ADVERTISING. AUSTRALIA; CHILDREN AND TV. AUSTRALIA
Notes: "Paper prepared for the Australian Children's Television Foundation, International Conference on 'The challenge of kids' TV', Melbourne, Australia, May 1985."
ISBN: 0864211449
LON: 3915929

PhysDes: Article
Subject: ADVERTISING FOR FILMS; RANK ORGANISATION
Summary: Announcement of Chris Lean to international marketing co-ordinator for Dennis Davidson Associates

PhysDes: Article
Subject: CINDERELLA (US, Wilfred Jackson & Hamilton Laske & Clyde Geronomi, 1950); INDUSTRY, FILM. AUSTRALIA : QUEENSLAND; ADVERTISING FOR FILMS. AUSTRALIA; GREATER UNION
Summary: Article on the promotions and advertisment used by Greater Union for 'Cinderella' in Queensland.

Call No: SCREEN AUSTRALIA
Author: Maddox, Garry
PhysDes: Clippings File Article
Subject: SCREEN AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; LAST CAB TO DARWIN (AT, Jeremy Sims, 2015) [copyright 2014]; DRESSMAKER, THE (AT, Jocelyn Moorhouse, 2015); BLINKY BILL THE MOVIE (AT/US, Deane Taylor/ Noel Cleary/ Alexs Staermann/ Alex Weight, 2015)
Summary: Snippet on Screen Australia investing $1 million into promoting three Australian films in 2015, Last Cab to Darwin, The Dressmaker, and The Blinky Bill Movie

Subject: INDUSTRY, FILM. AUSTRALIA; DRIVE-IN CINEMAS; ADVERTISING FOR FILMS
Summary: Article on the opening of The Moonline drive-in cinema, the most technically advanced drive-in. Mentions advertisment campaign and stratergies

Call No: 205.1-053.2 FED
Author: Federation of Australian Commercial Television Stations
Place: Sydney
Publisher: Federation of Australian Commercial Television Stations
PubDate: 1982
PhysDes: 46 p. : appendices ; 30 cm
Subject: ADVERTISING. CHILDREN; ADVERTISING. TV. AUSTRALIA; AUSTRALIAN BROADCASTING TRIBUNAL; CHILDREN AND TV. AUSTRALIA; CHILDREN, EFFECTS OF TV ON. AUSTRALIA; CHILDREN, PROGRAMMES FOR. AUSTRALIA; FEDERATION OF AUSTRALIAN COMMERCIAL TELEVISION STATIONS; PRODUCTION, TV. AUSTRALIA
Summary: Paper contains the Federation of Commercial Television Stations criticisms of the Australian Broadcasting Tribunal's recommended changes to the advertising and programming content of children's television.

Call No: 201.3(94) FED
CorpAuthor: Federation of Australian Commercial Television Stations
Source: AT
Place: Sydney
Publisher: Federation of Australian Commercial Television Stations
PubDate: 1999
PhysDes: 48 p. ; 30cm.
Subject: COMMERCIAL TV. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; FEDERATION OF AUSTRALIAN COMMERCIAL TELEVISION STATIONS; TELEVISION. AUSTRALIA; CENSORSHIP TV. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA; CODES OF PRACTICE. AUSTRALIA
Notes: Cover title

PhysDes: Article
Subject: ADVERTISING. AUSTRALIA; AUSTRALIAN FILM INSTITUTE; AUSTRALIAN FILM INSTITUTE AWARDS; COMMERCIALS, TV. AUSTRALIA
Summary: Discusses the creation and reception of Ansett Airlines commercial "We Know About Flight" which one the commercial category in the 1970 Australian Film Institute Awards

Call No: 411.2 (94) WAL
Author: R. R. Walker
Place: Melbourne
Publisher: Lansdowne Press
PubDate: 1967
PhysDes: 416 p. ; 24 cm
Subject: ADVERTISING. AUSTRALIA
Notes: contains index
Donation: donated by the family of Wayne Levy, 2006

Call No: 38(73) FOR
Author: Forsher, James
Source: US
Place: Westport, CT
Publisher: Praeger
PubDate: 2003
PhysDes: viii, 155 p. : ill. ; 25 cm
Subject: POLITICS AND THE CINEMA. USA; HISTORY AND THE CINEMA; RELIGION AND THE CINEMA. USA; ADVERTISING. USA; WORLD WAR II FILMS; CINEMA BUILDINGS. USA; CINEMA MANAGEMENT. USA; DRIVE-IN CINEMAS. USA; REGIONAL FILM THEATRES. USA; AUDIENCES. USA; NIKELODEON THEATRE; EDISON, THOMAS ALVA; GRAUMAN, SID; ROTHAPFEL, SAMUEL R; ZUKOR, ADOLPH
Notes: Includes bibliographical references and index.
ISBN: 0275973557
Contents: Pt. 1. From Storefront to Palace -- Ch. 1. The Community of Cinema -- Ch. 2. It Started with a Nickel -- Ch. 3. Entertainment Districts and the New American Downtown -- Ch. 4. Queen Elizabeth and the Feature Film -- Ch. 5. Palaces on Main Street -- Ch. 6. Roxy -- Pt. 2. The Theater as a Mirror of Society -- Ch. 7. Colored Theaters -- Ch. 8. The Church Takes up the Fight against the Movies -- Ch. 9. Crisis at the Box Office -- Ch. 10. Propaganda Wars -- Pt. 3. Social Upheaval -- Ch. 11. Cinema Goes to the Suburbs -- Ch. 12. The Los Angeles Theater District -- Ch. 13. Integration: One Town's Story -- Pt. 4. The Return of Spectacle -- Ch. 14. Preserving Spectacle -- Ch. 15. The Megaplex and Beyond -- Ch. 16. Cinema and the City.

Call No: 19NIN STO
Author: Stone, Gerald
Source: AT
Place: Ringwood, Victoria
Publisher: Penguin
PubDate: 2001
PhysDes: 536 p., 32 p. plates : ill. ; 21 cm
Subject: NINE NETWORK; NEWS PROGRAMMES. AUSTRALIA; CURRENT AFFAIRS PROGRAMMES. AUSTRALIA; ADVERTISING. TV; NATIONAL CONTENT. AUSTRALIA; PACKER, KERRY
ISBN: 0140298177
Donation: donated by the family of Wayne Levy, 2006

Call No: 203 CON
Author: Charles C. Moul (ed.)
Place: New York
Publisher: Cambridge University Press
PubDate: 2005
PhysDes: 23 cm ; 214 p
Subject: EXHIBITION; EXHIBITION. USA; INDUSTRY, FILM; INDUSTRY, FILM. USA; FINANCING. USA; ADVERTISING FOR FILMS; ADVERTISING. USA; USA; PRODUCTION; PRODUCTION COSTS; DIGITAL TECHNOLOGY; INCOME; AWARDS. ACADEMY; STUDIO SYSTEM; GOVERNMENT CONTROL. USA; BOX OFFICE. USA
Summary: This concise handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, financing, and marketing. In addition to bringing the reader an up-to-date perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include the estimation of theatrical and ancillary demand, profitability studies, resolution of evident paradoxes in studio executive behaviour, interaction of the industry and government, impacts of the most recent changes in accounting standards, and the role and importance of participation contracts. New results include findings on the true nature of the seasonality of theatrical demand, the predictive power of surveys based upon trailers, the impact of the Academy Awards, the effectiveness of prior history measures to gauge cast members and directors, and the substitutability of movies across different genres. [Taken from inner jacket sleeve].
ISBN: 0521843847

Call No: 201.1 (73) CON
Author: McDonald, Paul; Wasko, Janet
Source: US
Place: Malden, Massachusetts; Oxford, UK; Carlton, Victoria
Publisher: Blackwell Publishing
PubDate: 2008
PhysDes: 326 p. : ill. ; 25 cm
Subject: INDUSTRY, FILM; STUDIO SYSTEM; FINANCING; DISTRIBUTION; PRODUCTION; ADVERTISING FOR FILMS; EXHIBITION; TELEVISION AND THE CINEMA; VIDEODISCS; SOUNDTRACKS; MUSIC AND THE CINEMA; LABOUR; STATE AND THE CINEMA; GLOBALISATION; COPYRIGHT; EXPORT OF FILMS; UNITED KINGDOM; FRANCE; GERMANY; ITALY; LATIN AMERICAN COUNTRIES; ASIAN COUNTRIES; INDIA; AUSTRALIA; NEW ZEALAND; VIDEO GAMES AND THE CINEMA
Summary: "The contemporary Hollywood film industry is characterized by continuity and change. While many well-established Hollywood studios continue to dominate the film business, the industry has also witnessed various changes during the past two decades. "'The Contemporary Hollywood Film Industry' is a collection of essays by leading scholars that examine the US film industry as an international phenomenon, from the 1980s to the present day. It explores a host of challenges and changes facing Hollywood, and includes important discussions of the industry's labor and star systems, as well as intellectual property and state relations. Essays consider the role of independent producers, the global marketplace for Hollywood products, corporate changes, and various new-media windows, including video, DVD to cable, satellite, and online channels of delivery." (Taken from the back cover)
Notes: Includes index
ISBN: 9781405133883
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PhysDes: Article
Subject: BRITANNIA HOSPITAL (UK, Lindsay Anderson, 1982); ANDERSON, LINDSAY; ADVERTISING FOR FILMS
Summary: Short announcement on Lindsay Anderson coming to Australia to promote his latest film 'Britannia Hospital'.

Call No: 915 BAS
Author: Bassoff, Lawrence
CorpAuthor: Lawrence Bassoff Collection
Source: US
Place: Beverly Hills
Publisher: Lawrence Bassoff Collection
PubDate: c1997
PhysDes: 159 pages : illustrations (chiefly colour) ; 28 x 36 cm
Subject: FILM NOIR; CRIME FILMS; POSTERS; ADVERTISING FOR FILMS; MERCHANDISING; WISE, ROBERT
Summary: "Crime Scenes - Movie Poster Art of the Film Noir is the first book to trace the development and history of this intriguing movement by employing original movie poster art from over 100 vintage film noirs from the classic period of 1941 to 1959 including: The Maltese Falcon with Humphrey Bogart and Mary Astor, This Gun for Hire with Alan Ladd and Veronica Lake, Laura with Gene Tierney and Dana Andrews, and The Postman Always Rings Twice with Lana Turner and John Garfield. Originally displayed in movie theatres, these rare, ravishing and valuable posters and lobby cards also illustrate the signature in-house movie poster styles and printing processes utilized by the major studios and leading independents of the day. Academy Award-winning producer and director Robert Wise recalls his experiences as the RKO Radio Pictures contract director of such film noirs as Born to Kill (1947) and The Set Up (1949) in an informative foreword interview." - BOOK BLURB
Notes: Contains bibliography and index of movie posters -- Dedicated to the Art Gallery of New South Wales and the Art Gallery Society of New South Wales
ISBN: 1886310114

Call No: 408 CUL
Author: Braendlin, Bonnie
CorpAuthor: Florida State University Conference on Literature and Film (14th : 1989)
Place: Tallahassee Gainesville, FL
Publisher: Florida State University Press Orders to University Presses of Florida
PubDate: 1991
PhysDes: vii, 202 p. ; 21 cm
Subject: POPULAR CULTURE AND THE CINEMA; FEMINISM AND THE CINEMA; ADVERTISING; ANDY HARDY IN FILMS; GENRES; HORROR FILMS; CRITICS; SCHWARTZ, DELMORE; ORDINARY PEOPLE (US, Robert Redford, 1980); WALL STREET (US, Oliver Stone, 1987); HAIRSPRAY (US, John Waters, 1988); FRIDAY THE 13TH [...] (US, 1980-); NIGHTMARE ON ELM STREET[...], A (US, 1984-)
Notes: Includes bibliographical references and index
ISBN: 0813010969
LON: 90027304; 7695410

PhysDes: Article
Subject: OBITUARIES; INDUSTRY, FILM. AUSTRALIA : WESTERN AUSTRALIA; ADVERTISING FOR FILMS; VAL MORGAN
Summary: Obituary for Cyril Cornish, Perth-based film advertiser.

PhysDes: Article
Subject: DARK CRYSTAL, THE (US, Jim Henson and Frank Oz, 1982); ADVERTISING FOR FILMS; GREATER UNION
Summary: article on the promotion and advertising for 'The Dark Crystal' plus photograph of the competition winners.

PhysDes: Article
Subject: EMBASSY ROADSHOW; ADVERTISING FOR FILMS
Summary: Announcement of David A. Weitzner to Embassy Pictures and an outline of his role.

Subject: ADVERTISING FOR FILMS; ADVERTISING. AUSTRALIA
Summary: Article on Feature Theatre Ads' decission to extend screenings of international award-winning advertisment films in Brisbane and Adelaide

PhysDes: Article
Subject: OBITUARIES; Metro-Goldwyn-Mayer; TWENTIETH CENTURY-FOX; ADVERTISING FOR FILMS
Summary: Obituary for Bill Band

Call No: 411.213(94) AUS
Author: Australian Broadcasting Tribunal
Source: AT
Place: [North Sydney]
Publisher: Australian Broadcasting Tribunal
PubDate: October 1991
PhysDes: 1 volume (various pagings) ; 30 cm
Series: Public Inquiry Report
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; AUSTRALIAN BROADCASTING TRIBUNAL; BROADCASTING SERVICES ACT; DRUGS AND TV; LEGISLATION. AUSTRALIA
Summary: A report detailing an inquiry into advertising broadcast during the 1991 Grand Prix by Nine Network and a number of regional stations, which contained imagery of cigarette branding and tobacco products. The inquiry was to determine whether these stations had breached the Broadcasting Act, which prohibits the advertising of cigarettes and tobacco products

Call No: 222(94) MUR
Author: Murray, John B., 1931
CorpAuthor: Australian Film Commission
Edition: [Rev. ed.]
Place: North Sydney
Publisher: Australian Film Commission
PubDate: 1992
PhysDes: 41 p. ; 21 cm
Subject: PRODUCING. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; COPYRIGHT. AUSTRALIA; LEGISLATION. AUSTRALIA
Notes: "The Australian Film Commission commissioned John B. Murray to research and write this booklet"
LON: abn94052021; 10710392

PhysDes: Article
Subject: FRANCES (US, Graeme Clifford, 1982); CLIFFORD, GRAEME; ADVERTISING FOR FILMS
Summary: Brief article on director Graham Clifford's previous films and his planned promotion tour of Australia.

Call No: 30(94) REI
Author: Reid, Mary Anne
CorpAuthor: Australian Film Commission
Place: Sydney
Publisher: Australian Film Commission
PubDate: 1999
Subject: DISTRIBUTION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; STATISTICS. AUSTRALIA; EXHIBITION. AUSTRALIA; HEAD ON (AT, Ana Kokkinos, 1998); CRAIC, THE (AT, Ted Emery, 1998)

Call No: SUBJECT CLIPPINGS FILE; NINE NETWORK
Author: Bingemann, Mitchell
PhysDes: Clippings File Article
Subject: FACEBOOK; GOOGLE; NINE NETWORK; ADVERTISING. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA
Summary: Interview with Nine Entertainment chief Hugh Marks where he discusses the lack of regulation for large media entities Google and Facebook in comparison to Australian commercial broadcasters. He comments on the state of the Nine Network, and his wish to abolosh licence fees for commercial broadcasters in Australia

PhysDes: Article
Subject: ADVERTISING FOR FILMS; SAMUEL GOLDWYN CO.
Summary: Announcement of Edward Russell to head of marketing for Samuel Goldwyn Co.

PhysDes: Article
Subject: SAMUEL GOLDWYN CO.; ADVERTISING FOR FILMS; PUBLIC RELATIONS
Summary: Announcement of Edward Russell to vice-president of marketing for the Samuel Goldwyn Company and what his new role entails.

Call No: 412 EFF
Author: Halloran, James D. (James Dermot)
Source: UK
Place: London
Publisher: Panther
PubDate: 1970
PhysDes: 224 p. illus. 18 cm
Subject: ADVERTISING; EDUCATION, USE OF TV IN; POLITICS AND TV; SOCIETY AND TV; STATISTICS; TELEVISION AND THE CINEMA
Notes: Includes bibliographical references
ISBN: 0586032967
Order Received: 2000
Order Type: Donation
LON: 68747

Call No: 203.1(94) BUR
Author: Bureau of Transport and Communications Economics
Source: AT
Place: Canberra
Publisher: Australian Government Publishing Service
PubDate: 1993
PhysDes: 239 p. ; 25 cm
Series: Report (Australia. Bureau of Transport and Communications Economics) ; 83
Subject: ADVERTISING. AUSTRALIA; AUDIENCE RECEPTION. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; AUSTRALIAN BROADCASTING CORPORATION; BROADCASTING. AUSTRALIA; ECONOMICS AND TV. AUSTRALIA; PROGRAMME CONTENT. AUSTRALIA; PUBLIC BROADCASTING. AUSTRALIA; RADIO BROADCASTING. AUSTRALIA; SPECIAL BROADCASTING SERVICE
Summary: "This report is part of an extensive Bureau program of research to study the operational performance of the [broadcasting] industry and the effects of the substantial technological and structural changes facing it. This report concentrates on the general economic aspects of broadcasting and the performance of commercial radio." - FROM INTRODUCTION
ISBN: 0644324546
ISSN: 1034-4152
Donation: donated by Mick Counihan
Contents: Foreword -- Abstract -- Summary -- Introduction -- Advertising and media competition -- Broadcasters and market behaviour -- Provision of broadcasting services -- The Australian Broadcasting Corporation -- The Special Broadcasting Service -- Community broadcasting -- Commerical Radio: ownership and competition -- Financial performance of coimmercial radio -- Appendix I / empirical analysis of relationship between advertising expenditure and some makjor economic indicators -- Appendix II / a chronology of national broadcasting services in Australia -- Appendix III / characteristics of commercial radio services -- Appendix IV / data sources used in assessing the financial performance of commercial radio -- Glossary -- References -- Abbreviations

Call No: DVD RESEARCH FOLDER; DVD RESEARCH FOLDER
Author: Moses, Alexa
Subject: ADVERTISING FOR FILMS; INTERNET AND THE CINEMA
Summary: The author laments the old websites that hang around whilst the films they promote have long gone.
Notes: accessed from: Factiva. Dow Jones Reuters Business Interactive LLC. RMIT University Library. (14 May 2007).
Quotations: Jim Noonan - Snr VPres and Gen Mgr Warner Bros. Online - "Noonan says the web monuments of old and, often, flop films have a lot to do with promoting video rentals and DVD sales, as well as luring television networks who are looking for content. "There's a natural evolution there and an ongoing interest for us to continue to market them online," he says.

Call No: 77 EPH
Author: Grainge, Paul, 1972 -
Place: Houndsmill, Basingstoke, Hampshire ; New York
Publisher: Palgrave Macmillan
PubDate: 2011
PhysDes: viii, 236 pages : illustrations ; 24 cm.
Subject: CONVERGENCE; INTERNET AND THE CINEMA; INTERNET AND TV; SOCIAL MEDIA AND THE CINEMA; ONLINE VIDEO PROGRAMMING; COMPUTERIZED ANIMATION AND SPECIAL EFFECTS; COMPUTERS AND THE CINEMA; YOUTUBE; ADVERTISING
Summary: "From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surround the output of networks and studios. Analyzing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection also examines screen forms that circulate "between," "beyond" and "below" the TV programs and films traditionally privileged within screen studies. With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, Ephemeral Media provides a new perspective on the transitory, and transitional, nature of screen culture in the early 21st century"-- Blurb
Notes: Formerly CIP. Includes bibliographical references and index
ISBN: 9781844574346
Donation: Adrian Miles
Contents: Introduction: Ephemeral media, Paul Grainge -- I Media transition and transitory media -- 1. The recurrent, the recombinatory, and the ephemeral: William Uricchio -- 2. Television, abridged: ephemeral texts, monumental seriality and TV-Digital media convergence, Max Dawson -- II Between: interstitials and idents -- 3. Interstitials: how the 'bits in between' define the programmes, John Ellis -- 4. 'Music is Half the Picture': the soundworld of television idents, Mark Brownrigg and Peter Meech -- 5. TV promotion and broadcast design: An interview with Charlie Mawer, Red Bee Media -- III Beyond: online TV and web drama -- 6. The evolving media ecosystem: An interview with Victoria Jaye, BBC, Elizabeth Jane Evans -- 7. Beyond the broadcast text: new economies and temporalities of online TV, JP Kelly -- 8. Time slice: web drama and the attention economy, Jon Dovey -- 9. 'Carnaby Street, 10am': KateModern and the ephemeral dynamics of online drama, Elizabeth Jane Evans -- IV Below: worker- and user-generated content -- 10. Corporate and worker ephemera: the industrial promotional surround, paratexts and worker blowback, John T. Caldwell -- 11. Reenactment: fans performing movie scenes from the stage to YouTube, Barbara Klinger -- 12. Digital intimacies: aesthetic and affective strategies in the production and use of online video, Rosamund Davies.

Call No: 20(4)"313" IOF
Author: Iosifidis, Petros; Steemers, Jeanette; Wheeler, Mark
Source: UK
Place: London
Publisher: bfi Publishing
PubDate: 2005
PhysDes: 186 p. : ill., ports. ; 24 cm
Subject: PUBLIC BROADCASTING; DIGITAL TELEVISION; EUROPEAN COUNTRIES; NEWS CORPORATION; ADVERTISING; CANAL PLUS; WHO WANTS TO BE A MILLIONAIRE (AT, 1999-)
Summary: Television in Europe operates in an increasingly globalised communications market characterised by commercialisation, fragmentation and transnational ownership. Digital transmission has resulted in an abundance of televisual offerings, operating in a less heavily regulated dual system of competitive private and publicly owned television channels.Concentrating on the historical , economic, cultural, technological, and political factors behind change, the book provides an opportunity to construct a conceptual and analytical base on which to judge future developments in television in Europe.[taken from back cover]
Notes: Includes bibliographical references and index
ISBN: 1844570592

Author: Cryle, Denis; Johansen, Grace
PhysDes: Article
Subject: BIRCH CARROLL AND COYLE; AUDIENCES. AUSTRALIA; EXHIBITION. AUSTRALIA; REGIONAL EXHIBITION. AUSTRALIA; HISTORY OF CINEMA. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA
Summary: The authors examine the first decade of the Birch Carroll and Coyle consortium, focusing on its regional Wintergarden theatre chain and on its stated objective of bringing metropolitan sophistication to regional centres, in a period of industry optimism which coincided with the construction of its Wintergarden theatres throughout Queensland. The article draws on local print sources and interview material in order to explain and confirm the social appeal of cinema-going across a range of regional sites. The exploitation campaigns organized and coordinated by Birch Carroll and Coyle's regional and state managers in the midst of moral opposition, government regulation and press criticism, both before and after the advent of the talkies, is examined. Drawing extensively from industry journals of the period, the authors argue that press publicity, along with local stunts and staged events, formed an integral part of Birch Carroll and Coyle's concerted strategy to sell its Hollywood product and offset ongoing criticism within government and local communities. In conclusion, they examine the impact of the Depression on the industry in Queensland, including regional audiences, and assess its impact on Birch Carroll and Coyle's subsequent regional theatre publicity campaigns. -- Abstract

Author: McGinn, Cathie
PhysDes: Article
Subject: [FIFTY] 50 SHADES OF GREY (US, Sam Taylor-Johnson, 2015); ADAPTATIONS; ADVERTISING FOR FILMS
Summary: Lessons learnt by the marketing strategy of Fifty Shades of Grey

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: FESTIVALS. CANNES. ADVERTISING

Call No: 222(94) FIL
Author: Jeffrey, Tom; Parer, Damien, 1945
CorpAuthor: Australian Film, Television and Radio School
Edition: 2nd ed
Place: North Ryde, N.S.W. St Leonards, NSW
Publisher: Australian Film, Television and Radio School Distributed in Australia and New Zealand by Allen & Unwin
PubDate: 1995
PhysDes: x, 386 p. : ill., forms ; 25 cm
Subject: PRODUCING. AUSTRALIA; PRODUCTION. AUSTRALIA; COPYRIGHT. AUSTRALIA; FINANCING. AUSTRALIA; CASTING. AUSTRALIA; BUDGETING. AUSTRALIA; POST-PRODUCTION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; DISTRIBUTION. AUSTRALIA
Notes: CIP confirmed; Previous ed.: Parer, Damien (editor). North Ryde, N.S.W. : Australian Film, Television and Radio School, 1989; Includes index; Bibliography: p. 359-364
ISBN: 0642227055
LON: 11509898 11509898

Call No: 222(94) FIL
Author: Parer, Damien, 1945
CorpAuthor: Australian Film, Television and Radio School
Place: North Ryde, N.S.W.
Publisher: Australian Film, Television and Radio School
PubDate: 1989
PhysDes: viii, 316 p. : ill., forms ; 24 cm
Subject: PRODUCING. AUSTRALIA; PRODUCTION. AUSTRALIA; COPYRIGHT. AUSTRALIA; FINANCING. AUSTRALIA; CASTING. AUSTRALIA; BUDGETING. AUSTRALIA; POST-PRODUCTION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; DISTRIBUTION. AUSTRALIA
Notes: Bibliography: p. 304-308
ISBN: 0642146489 : price unknown
LON: 6422443

Call No: 222(94) FIL
Author: Jeffrey, Tom; Parer, Damien, 1945
CorpAuthor: Australian Film, Television and Radio School
Edition: 3rd ed
Source: AT
Place: Crows Nest, N.S.W.
Publisher: Australian Film, Television and Radio School Distributed in Australia and New Zealand by Allen & Unwin
PubDate: 2006
PhysDes: x, 451 p. : forms ; 23 cm
Subject: PRODUCING. AUSTRALIA; PRODUCTION. AUSTRALIA; COPYRIGHT. AUSTRALIA; FINANCING. AUSTRALIA; CASTING. AUSTRALIA; BUDGETING. AUSTRALIA; POST-PRODUCTION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; DISTRIBUTION. AUSTRALIA
Notes: Previous ed.: Parer, Damien (editor). North Ryde, N.S.W. : Australian Film, Television and Radio School, 1989; Includes index; Bibliography: p. 359-364
ISBN: 1741146461

Call No: 62(081) HAR
Author: Harbord, Janet
Source: UK
Place: London
Publisher: Sage Publications
PubDate: 2002
PhysDes: 182 p. ; 25 cm
Subject: EXHIBITION; FESTIVALS; ADVERTISING FOR FILMS; PRODUCTION; AESTHETICS; FILM CULTURE
Summary: "In Film cultures, Janet Harbord looks at the ways in which film connects us to social, spatial, and temporal networks of exchange and meaning. Harbord argues that the space in which we view films, whether it be a multiplex, an art house or our own home, as well as the way in which we view them, as either singular objects or hypertexts linked to an almost infinite variety of other products, connects us to a particular film culture. Shifting the focus of film analysis from the text to the paths of circulation, Film cultures invites us to explore the ways in which film connects us to specific social, national, and global networks."
Notes: Includes bibliographical references (p. [164]-176) and index
ISBN: 0761965211
Contents: Introduction - Chapter 1 Breaking with the aura? Film as object or experience -- Chapter 2 Spatial effects: film cultures and sites of exhibition -- Chapter 3 Film festivals: media events and spaces of flow -- Chapter 4 Marketing films and audiences -- Chapter 5 Postmodern praxes: production on the national and global stage -- Chapter 6 Aesthetic encounters -- Chapter 7 Digitalization and its discontents -- References -- Index

Call No: 230:33 BEE
Author: Sue Beeton
Place: Clevedon
Publisher: Channel View Publications
PubDate: 2005
PhysDes: 270 p. ; 23 cm
Series: Aspects of Tourism
Subject: TRAVEL IN FILMS; LOCATION SHOOTING. AUSTRALIA; LOCATION SHOOTING. USA; LOCATION SHOOTING. UK; ADVERTISING FOR FILMS; NEW ZEALAND; STUDIOS, FILM. AUSTRALIA
Summary: Tourism to places where movies and television series have been filmed is not a new phenomenon, having its roots in literary tourism. Whilst there is a growing recognition of the significance of film as a motivator for tourism, studies in this field are limited. However, film is more than a simple place promotion tool. Representing over five years of study into film-induced tourism, this publication considers aspects of tourism to film studios as well as film sites. Genres and styles of film considered include popular fictional movies, cult movies, television series and animation, and covers destinations form New York to Scotland, England and rural Australia. The potential of film-induced tourism as a motivator is explored, along with more negative effects, particularly in relation to small communities. The study of this complex field draws on elements of sociology and psychology, destination marketing, community development and strategic planning. [Taken from back cover.]
ISBN: 1845410149

Call No: 33 MIN
Author: Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel
Source: UK
Place: London
Publisher: BFI book published by Palgrave
PubDate: 2015
PhysDes: xii, 200 pages : illustrations ; 24 cm
Subject: ADVERTISING FOR FILMS; ADVERTISING; DIGITAL TECHNOLOGY; TRANSNATIONAL CINEMA; DISTRIBUTION; INTERNET AND THE CINEMA; COMPUTERS AND THE CINEMA; MY BIG FAT GREEK WEDDING (US, Joel Zwick, 2002); MY LIFE IN RUINS (US, Donald Petrie, 2009); ICE AGE (US, Chris Wedge & Carlos Saldanha, 2002); ICE AGE: CONTINENTAL DRIFT (US, Steve Martino/Michael Thurmeier, 2012); HOBBIT, THE: AN UNEXPECTED JOURNEY (US/NZ, Peter Jackson, 2012); HOBBIT, THE: THE DESOLATION OF SMAUG (US/NZ, Peter Jackson, 2013); HOBBIT, THE: THE BATTLE OF THE FIVE ARMIES (US/NZ , Peter Jackson, 2014); BAIT (AT, Kimble Rendall, 2012); AVATAR (US, James Cameron, 2009)
Summary: "How do you sell English humour to a French audience? Could piracy actually be good for the film business? Why are the revolutionary technologies used in the making of The Hobbit not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film scholars and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era." -- BOOK BLURB
Notes: Includes bibliographical references and index
ISBN: 9781844578382
Contents: -- acknowledgments -- notes on contributors -- foreword / Janet Wasko -- 1: introduction / Nolwenn Mingant, Cecilia Tirtaine and Joel Augros -- `My job is to find the right signals at the right moment for the right people' an interview with Benoit Mely / Laurent Creton and Nolwenn Mingant -- I.MARKETING AND FILM CULTURE -- `There simply Isn't one-shape-fits-all for film' an interview with Michael Williams-Jones / Nolwenn Mingant -- And Tom Cruise Climbed the Burj Khalifa, or How Marketing Shapes Hollywood Film Production / Nolwenn Mingant -- `My Big Fat Life in Ruins' Marketing Greekness and the Contemporary US Independent Film / Yannis Tzioumakis and Lydia Papadimitriou -- Carry On Laughing Selling English Humour in France / Cecilia Tirtaine and Joel Augros -- Hearing Voices Dubbing and Marketing in the Ice Age Series A case study / Nolwenn Mingant -- Hollywood in China Continuities and Disjunctures in Film Marketing / Michael Curtin, Wesley Jacks and Yongli Li -- Film Marketing in Nollywood A case study / Alessandro Jedlowski -- Marketing High Frame Rate in The Hobbit Trilogy A Spectacular Case of Promoting and Un-promoting New Cinema Technology / Miriam Ross -- Niche Marketing in Peru An Interview / Nolwenn Mingant -- II.MARKETING FOR AND BY THE CONSUMER -- Leaked Information and Rumours The Buzz Effect A case study / Joel Augros -- Brave New Films, Brave New Ways The Internet and the Future of Low- to No Budget Film Distribution and Marketing / Hayley Trowbridge -- Between Storytelling and Marketing, the SocialSamba Model An Interview with Aaron Williams / Nolwenn Mingant -- Promoting in Six Seconds New Advertising Strategies Using the Video Social Network Vine in Spain A case study / Javier Lozano Delmar and Jose Antonio Muniz-Velazquez -- Piracy and Promotion Understanding the Double-edged Power of Crowds / Ramon Lobato -- Marketing Bait (2012) Using SMART Data to Identify e-guanxi Among China's `Internet Aborigines' / Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh -- From Marketing to Performing the Market The Emerging Role of Digital Data in the Independent Film Business / Michael Franklin, Dimitrinka Stoyanova Russell and Barbara Townley -- POSTSCRIPT: THE INVISIBLE SIDE OF BUSINESS: B-TO-B MARKETING -- marketing the `Avatar Revolution', or How to Sell Digital Technology to Exhibitors / Kira Kitsopanidou -- `It's Africa. It's Arizona. It's Antarctica. It's Afghanistan. Actually, it's Alberta' Marketing Locations to Film Producers / Ben Goldsmith -- select bibliography -- index --

Call No: 205.1(94) FIL
Author: Moran, Albert
CorpAuthor: Griffith University. Institute for Cultural Policy Studies; Film Policy Conference (1991 : Griffith University)
Place: [Queensland], Australia
Publisher: Institute for Cultural Policy Studies, Faculty of Humanities, Griffith University
PubDate: 1994
PhysDes: iii, 193 p. ; 30 cm
Series: Special publication of the Institute for Cultural Policy Studies, Faculty of Humanities, Griffith University
Subject: STATE AND THE CINEMA. AUSTRALIA; GOVERNMENT CONTROL. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; INDUSTRY, FILM. UK; INDUSTRY, FILM. NEW ZEALAND; INDUSTRY, TV. AUSTRALIA; QUOTA. AUSTRALIA; NATIONAL CONTENT. AUSTRALIA; ABORIGINAL AUSTRALIAN CINEMA; ABORIGINAL AUSTRALIANS AND TV; MAORI CINEMA; ADVERTISING FOR FILMS. AUSTRALIA; INDEPENDENT PRODUCTION. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA : NEW SOUTH WALES; INDUSTRY, FILM. AUSTRALIA : QUEENSLAND; INDUSTRY, FILM. AUSTRALIA : SOUTH AUSTRALIA; NEW SOUTH WALES FILM AND TELEVISION OFFICE; QUEENSLAND FILM DEVELOPMENT OFFICE
Notes: "These papers were originally presented at the Film Policy Conference hosted by the Institute for Cultural Policy Studies at Griffith University in Brisbane in 1991"--Cover p. [4]; Includes bibliographical references
ISBN: 0868575453
LON: 9849431

Call No: 915 FIL
Author: Marsh, Graham; Nourmand, Tony
Source: UK
Place: London
Publisher: Aurum Press
PubDate: 2005
PhysDes: 127 p. : chiefly col. ill. ; 30 cm
Subject: POSTERS; ADVERTISING FOR FILMS
Summary: 1980s cinema poster art sourced from the Reel Poster Gallery collection
Notes: Includes index.
ISBN: 1854108034

Call No: 915(430.2) HOL
Author: Holba, Herbert; Lichtenstein, Manfred; Schulz, Gunter
CorpAuthor: Dokumentationszentrum Action; Staatlichen Filmarchiv der DDR
Edition: 1977[?]
Place: Wien
Publisher: Dokumentationszentrum Action
PubDate: 1977[?]
PhysDes: np ; 21 cm
Subject: GERMANY; DISTRIBUTION. EUROPE; MARKETING; ADVERTISING FOR FILMS; GERMAN DEMOCRATIC REPUBLIC
Notes: Listing of theatrical exhibition programmes for domestic and international films released in DDR 1945-1975.
Language: German; English; Russian

Call No: 333 CET
Author: Cettl, Robert
Source: AT
Place: [Para Hills, S. Aust.]
Publisher: Inkstone press
PubDate: 2008
PhysDes: 199 p. ; 23 cm
Subject: ADVERTISING FOR FILMS
Summary: Examples and study of taglines in film promotion
Notes: "Promoting the movies in the age of DVD ; One aspect of the movie-making process that gets lost in all the hype is the creation of the hype itself"--Cover.
ISBN: 9780980489637

PhysDes: Article
Subject: FILMWAYS; PIRATES OF PENZANCE, THE (US, Wilford Leach, 1983); ADVERTISING FOR FILMS
Summary: Article on Filmways buying the rights for 'The Pirates of Penzance' from Universal Studios, and a brief look at their advertising campaign.

Call No: 205.36(94) SMY ABT ACI "1987/8/9"
Author: Smythe, Mervyn
CorpAuthor: Australian Broadcasting Tribunal. Australian Content Inquiry
Place: [North Sydney, N.S.W.]
Publisher: Australian Broadcasting Tribunal, Australian Content Inquiry
PubDate: 1989
PhysDes: 138 p.
Series: Discussion Paper (Australian Broadcasting Tribunal. Australian Content Inquiry)
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
LON: abn89179232; 6500375

Call No: 915 KOB
Author: Kobal, John; Wilson, V.A.
Source: UK
Place: London
Publisher: Aurum
PubDate: 1982
PhysDes: 158 p. : col. ill. ; 23 x 30 cm
Subject: POSTERS; ADVERTISING FOR FILMS
Summary: Contains many colour reproductions of cinema lobby cards, including information about the history of lobby cards and the films they depict.
ISBN: 0906053331
Donation: donated by the family of Wayne Levy, 2006

Subject: ADVERTISING FOR FILMS; INDUSTRY, FILM. AUSTRALIA
Summary: Article on Frank Butcher's career in Australian advertisment

Call No: 79SIN MIL
Author: Miller, Frank; Rodriguez, Roger
Source: US
Place: [United States]
Publisher: Troublemaker Publishing
PubDate: c2005
PhysDes: 267 pages : illustrations ; 23 x 29 cm
Subject: ADAPTATIONS; ADVERTISING FOR FILMS; ART AND THE CINEMA; ART DIRECTION; AUTOMOBILES IN FILMS; COMIC STRIPS AND THE CINEMA; COMPUTER GENERATED IMAGERY; COSTUME DESIGNING; COSTUMES; MAKE-UP; MERCHANDISING; POSTERS; PRE-PRODUCTION; PRODUCTION; SCRIPTS; SET DESIGNING; SPECIAL EFFECTS; MILLER, FRANK; RODRIGUEZ, ROBERT; SIN CITY (US, Frank Miller and Robert Rodriguez, 2005)
Summary: "With contributions from creators, cast, and crew, FRANK MILLER'S SIN CITY: THE MAKING OF THE MOVIE covers the production, from page to screen and everything in between. Featuring Rodriguez's screenplay adaptation of the original graphic novels, exclusive behind-the-scenes photos, never before seen art and conceptual designs, interviews and commentary, this is the perfect companion to both the original graphic novels and the movie."
Notes: Includes poster art and promotional material for the film; Includes photo credits
ISBN: 1933104007; 9781933104003
Donation: Simon Wincer
Contents: Introduction by Frank Miller -- The origins of Sin City -- Approaching Sin City -- Troublemaker Digital on previsualization -- The Hard Goodbye -- Props -- KNB -- The Big Fat Kill -- Frank Miller's sketchbook -- Wardrobe -- Cars -- That Yellow Bastard -- Poster art -- Crew -- Photo credits

PhysDes: Article
Subject: UNITED ARTISTS; BLUTH, DON; ADVERTISING FOR FILMS
Summary: Article on Fred Hift leaving United artists to form his own marketing company, Fred Hift International. The first film marketed will be 'The Secrets of NIMH'.

Author: Kuek, LawrenceMorgan, Val
PhysDes: Article
Subject: VAL MORGAN; ADVERTISING IN CINEMAS; GOVERNMENT CONTROL
Summary: A letter in response to the Sub-Committee of the Health Minister who is asking for the banning of cigarette advertising.Kuek and Morgan argue that cinemas are being specifically targeted and that if health groups get their way it would mean the end of cigarette advertisment in cinemas.

Call No: 79LOR FRO
Author: Mathijs, Ernest and Pomerance, Murray (eds.)
Source: US
Place: Amsterdam, NY
Publisher: Rodopi B.V.
PubDate: 2006
Series: Contemporary Cinema, no.3
Subject: AUDIENCE RECEPTION; ADAPTATIONS. TOLKEIN, J.R.R.; MERCHANDISING; ADVERTISING FOR FILMS; SOCIAL ISSUES IN FILMS; LORD OF THE RINGS: FELLOWSHIP OF THE RING, THE (US, Peter Jackson, 2001); LORD OF THE RINGS: THE TWO TOWERS, THE (US, Peter Jackson, 2002); LORD OF THE RINGS: THE RETURN OF THE KING, THE (US, Peter Jackson, 2003)
Summary: Collected essays on Peter Jackson's film adapatations of Tolkein's Lord of the Rings trilogy.
Notes: includes index and bibliography
ISBN: 9789042020627
ISSN: 15723070
Language: English

Call No: 412 MUR
Author: Murray, John P. -- Kippax, Susan
Edition: Draft
Source: AT
Place: North Ryde, NSW
Publisher: School of Behavioural Sciences, Macquarie University
PubDate: April 1978
PhysDes: 135 pages : diagrams ; 30 cm
Series: Television and socialisation research reports
Subject: ADVERTISING. CHILDREN; ADVERTISING. TV; AUDIENCE RECEPTION; AUDIENCE RESEARCH; AUDIENCES. TV. AUSTRALIA; CHILDREN AND TV; CHILDREN AND TV. AUSTRALIA; CHILDREN, EFFECTS OF TV ON; CHILDREN, EFFECTS OF TV ON. AUSTRALIA; EFFECTS OF TV; VIOLENCE ON TV
Summary: "This paper is designed to evaluate television's influence within the social context in which the medium is used. The inclusion of context variables is important because it emphasizes the notion that television does not affect the individual in isolation, but rather, television's influence must be seen in terms of the audience member's construal of the televised message. How the audience will interpret what it views will depend not only upon the content of the programs but also on the nature of the viewer and the context in which the viewing occurs." - INTRODUCTION
Notes: Draft version for comments only, prepared for Berkowitz, L. (Ed.) Advances in social psychology. New York: Academic Press -- Includes references
Contents: Introduction -- Television's culture context -- Television's impact on daily life -- Impact of televised violence -- Other aspects of television's impact -- Understanding television -- Functions of Television -- Television and the "real" world -- Conclusions, implications and research priorities -- References

Call No: 201(94) AUS
Author: Spear, Peta, 1959
CorpAuthor: Australian Film Commission
Edition: 1st edition
Source: AT
Place: North Sydney
Publisher: The Commission
PubDate: 1989
PhysDes: 248 p. : ill. (some col.), ports. ; 26 cm
Subject: AUDIENCE RESEARCH. AUSTRALIA; AUDIENCES. AUSTRALIA; ADVERTISING FOR FILMS; DISTRIBUTION. AUSTRALIA; EXHIBITION. AUSTRALIA; FILM STUDY AND RESEARCH. AUSTRALIA; FUNDING. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; LABOUR. AUSTRALIA; PRODUCTION. AUSTRALIA
Summary: "GET THE PICTURE is the most comprehensive collection of useful data on Australian film available today. One of the aims of the book its to enhance existing and future data collection by demonstrating what is currently known and what is waiting to be discovered. This book grew out of AUSTRALIAN FILM DATA, first published in 1988, which was the first extensive collection of statistics on Australian film, television, and video." [Taken from Preface]
Notes: Bibliography: p. 241-247
ISBN: 0642147922 : $17.00
LON: abn89211365; 6583792

Call No: 201(94) AUS
CorpAuthor: Australian Film Commission
Edition: 3rd ed
Place: Sydney
Publisher: Australian Film Commission
PubDate: 1994
PhysDes: 240 p. : ill., ports. ; 25 cm
Subject: AUDIENCE RESEARCH. AUSTRALIA; AUDIENCES. AUSTRALIA; ADVERTISING FOR FILMS; DISTRIBUTION. AUSTRALIA; EXHIBITION. AUSTRALIA; FILM STUDY AND RESEARCH. AUSTRALIA; FUNDING. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; LABOUR. AUSTRALIA; PRODUCTION. AUSTRALIA
Summary: "The aim of GET THE PICTURE is to collate useful data on the Australian film, TV and video industries to assist in the research, analysis and promotion promotion oif these industries." [Taken from Introduction]
Notes: Includes bibliographical references and index
ISBN: 0642202443
LON: abn94109155; 10801082

Call No: 201(94) AUS
Author: Australian Film Commission
Edition: 2nd ed
Source: AU
Place: Sydney
Publisher: Australian Film Commission
PubDate: 1992
PhysDes: 219 p. : ill. ; 25 cm
Subject: ADVERTISING FOR FILMS; AUDIENCES. AUSTRALIA; DISTRIBUTION. AUSTRALIA; FILM STUDY AND RESEARCH. AUSTRALIA; FUNDING. AUSTRALIA; LABOUR; INDUSTRY, FILM. AUSTRALIA; PRODUCTION
Summary: "The aim of GET THE PICTURE is to collate data on the Australian film, television and video industries to assist in the analysis, research, and promotion of these industries. This edition continues the project of the first edition with sections on the production and international distribution of Australian films/programs. Description of key events in the industries in 1991, and an overview of reviews of Australian films, have been added." [Taken from Introduction]
Notes: Addenda laid in; Includes bibliographical references (p. 198-216) and index
ISBN: 064217475X
LON: abn92098202; 8924673

Call No: 201(94) AUS
Author: Gray, Cathy (ed.); Curtis, Rosemary (ed.)
CorpAuthor: Australian Film Commission
Edition: 6th edition
Source: AT
Place: Sydney
Publisher: Australian Film Commission
PubDate: c2002
PhysDes: vi, 338 pages; 25 cm
Subject: AUDIENCE RESEARCH. AUSTRALIA; AUDIENCES. AUSTRALIA; ADVERTISING FOR FILMS; DISTRIBUTION. AUSTRALIA; EXHIBITION. AUSTRALIA; FILM STUDY AND RESEARCH. AUSTRALIA; FUNDING. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; LABOUR. AUSTRALIA; PRODUCTION. AUSTRALIA; PRODUCTION
Summary: "Well-presented and exhaustive, this book is essential reading for anyone wanting to do business in Australia in this area." SCREEN DIGEST - BOOK BACK COVER
Notes: "January 2002"--Verso t.p; Includes bibliographies and indexes; Also available via the World Wide Web
ISBN: 0958015201
Contents: -- industry overview -- what Australians are making -- what Australians are watching -- Australia and the world -- information --

Call No: 201(73) GLO
Author: Miller, Toby.; Govil, Nitin; McMurria, John; Maxwell, Richard
Source: UK
Place: London
Publisher: bfi Publishing
PubDate: 2001
PhysDes: 279 p. : ill. ; 25 cm
Subject: COPRODUCTION; DISTRIBUTION; EXHIBITION; ADVERTISING FOR FILMS; AUDIENCES; GATT; INDUSTRY, FILM. USA
Notes: Includes bibliographical references (p. [220]-271) and index.
ISBN: 0851708455

Call No: 401 BAL
Author: Balnaves, Mark; Donald, James; Hemelryk, Stephanie
Place: London
Publisher: British Film Institute
PubDate: 2001
PhysDes: 128p. : col. ill., col. maps ; 25 cm
Subject: MEDIA; OWNERSHIP; ADVERTISING; STATISTICS
ISBN: 0851708609(pbk.)
LON: 22645288

PhysDes: Article
Subject: GOLDCREST FILMS; ADVERTISING FILMS; DISTRIBUTION
Summary: Article on the expansion of Goldcrest.

Call No: ADVERTISING. TV. AUSTRALIA; SUBJECT CLIPPING FILE
Author: Kruger, Colin
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA
Summary: Discusses investments made by Yellow Brick Road's executive chairman, Mark Bouris.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: McIntyre, Paul
PhysDes: Clippings File Article
Subject: FOXTEL; NETWORK TEN; ADVERTISING. TV. AUSTRALIA
Summary: Interview with Network Ten chief Hamish McLennan, where he talks about the new Ten Network and Foxtel (Mutli Channel Network, or MCN) proposed sales partnership and how it will offer both companies pprotection from Google and Facebook, and the other commercial networks in Australia

Call No: SUBJECT CLIPPINGS FILE; LICENCES. AUSTRALIA
Author: Mason, Max
PhysDes: Clippings File Article
Subject: STATE AND TV. AUSTRALIA; LICENCES. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; SPORT ON TV. AUSTRALIA
Summary: Rumors on the federal government's likelyhood of cutting licence fees for TV broadcasters, though this might be dependent on broadcasters reducing gambling advertising

Call No: 79 GRU CAS
Author: Casimir, Jon
CorpAuthor: ABC
Source: AT
Place: Pymble, N.S.W
Publisher: ABC Books
PubDate: 2010
PhysDes: 287 p. ; 26 cm
Subject: ADVERTISING; ADVERTISING. TV. AUSTRALIA; TELEVISION. AUSTRALIA; GRUEN TRANSFER, THE [TV] (AT, 2008)
Summary: " With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us. The Gruen Transfer lifts the lid on the persuassion business examing how advertising works and how it works on us. " -- BOOK JACKET
Notes: Includes bibliographical references (p. 286)
ISBN: 9780733327872

PhysDes: Article
Subject: GREATER UNION; ADVERTISING FOR FILMS
Summary: Announcement of Lionel Midford to advertising publications for Greater Union.

PhysDes: Article
Subject: FOX AND THE HOUND, THE (US, Art Stevens & Ted Berman & Richard Rich, 1981); GREATER UNION; CHARITY APPEALS AND THE CINEMA; ADVERTISING FOR FILMS
Summary: Article on Greater Union's advertising for 'The Fox and the Hound' which aids the R.S.P.C.A.

Call No: 222(94) GIL
Author: Marcus Gillezeau
Place: Sydney
Publisher: Currency Press
PubDate: 2004
PhysDes: 340 p ; 21 cm
Subject: PRODUCTION; PRODUCTION COSTS; PRODUCTION TECHNOLOGY; PRODUCTION, TV. AUSTRALIA; PRODUCTION. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; FINANCING. AUSTRALIA; TECHNOLOGY AND THE CINEMA. AUSTRALIA; PRE-PRODUCTION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; DISTRIBUTION. AUSTRALIA
Summary: Written specifically for the Australian industry, Hands On is an essential guide to the latest film, video and new-media technology. Hands On defines a cyclical production model that empowers the film-maker and saves time and money. From conception to financing, choosing a screen ratio, a camera or a lawyer, delivering over the web, TV or the cinema, Hands On helps emerging and established practitioners to make informed decisions. This book features budgets, illustrations, charts and a glossary. It also inludes a comprehensive list of industry associations and government bodies with their full contact details. [Taken from back cover].
ISBN: 0868196827

PhysDes: Article
Subject: HEIDI'S SONG (US, Robert Taylor, 1982); INDUSTRY, FILM. USA; ANIMATION; ADVERTISING FOR FILMS
Summary: Article on the promotional 'Heidi's Song' float at the New York City Thanksgiving Parade.

Call No: 411 PAC
Author: Packard, Vance
Source: UK
Place: Harmondsworth, Middlesex
Publisher: Penguin
PubDate: 1957
PhysDes: 223 p. ; 18 cm
Subject: ADVERTISING; MEDIA; COMMUNICATIONS; POLITICS AND TV; STATE AND TV
Notes: contains index
Donation: donated by the family of Wayne Levy, 2006

PhysDes: Focus Issue
Subject: TAXES. AUSTRALIA; AUSTRALIAN FILM COMMISSION; NEW SOUTH WALES FILM CORPORATION; SOUTH AUSTRALIAN FILM CORPORATION; FILM VICTORIA; NATIONAL FILM AND SOUND ARCHIVE; AUSTRALIAN BROADCASTING COMMISSION; HOYTS; EXHIBITION. AUSTRALIA; DISTRIBUTION. AUSTRALIA; TELEVISION. AUSTRALIA; SPECIAL EFFECTS. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; ACTORS EQUITY AUSTRALIA; AUSTRALIAN WRITERS GUILD; GREATER UNION; AUSTRALIAN FILM INSTITUTE; GOVERNMENT AID. AUSTRALIA
Summary: A series of articles featured in a special edition section of 'The Hollywood Reporter' relating to the Australian film and television industries of 1988. With Division 10BA failing and the world stockmarket crash much attention is payed to the future of film and television financing in Australia. There are articles on each of the states and territories film bodies, the current state of Actors' Equity Australia, the Australian Writers' Guild, and the National Film and Sound Archive. Phillip Adams, Kim Williams, Antony Ginnane, Yoram Gross, and David Williamson have all been consulted for various articles.

Call No: TITLE CLIPPINGS FILE
PhysDes: Clippings
Subject: HOW TO GET AHEAD IN ADVERTISING (UK, Bruce Robinson, 1989)

Author: Hemphill, Brooke
PhysDes: Article
Subject: WORD OF MOUTH; SOCIAL MEDIA AND THE CINEMA; ADVERTISING
Summary: Word of mouth, bad or good is far more likely to generate and spread online. Hemphill speaks to the people trying to manage this talk and asks what it means for content creators. TV programs such as BIG BROTHER are discussed with comparisons to before and after the introduction of social media and the impact of marketing. MOTHER AND CHILD is also referred to.

PhysDes: Article
Subject: HOYTS; INDUSTRY, FILM. AUSTRALIA : SOUTH AUSTRALIA; ADVERTISING
Summary: Announcement of Howard Eden's resignation as Hoyts' state manager for South Australia, and the announcement of his successor, John Cronin.

PhysDes: Article
Subject: VIDEO AND THE CINEMA. AUSTRALIA; HOYTS; COLUMBIA PICTURES; ADVERTISING FOR FILMS. AUSTRALIA
Summary: Article on the agreement reached between RCA/Columbia Pictures Video Pty. Ltd.and Hoyts Theatres Pty. Ltd. relating to the marketing of videos in Australia.

PhysDes: Article
Subject: HOYTS; ADVERTISING FOR FILMS
Summary: The return of Richard S. Guardian to Sydney following his stay in Melbourne where he observed the different marketing needs of the two cities.

Call No: 410 AUS
Author: Austin, Bruce A., 1952
Place: Belmont, Calif.
Publisher: Wadsworth Pub. Co.
PubDate: 1989
PhysDes: xi, 194 p. : ill. ; 24 cm
Subject: AUDIENCES; AUDIENCE RESEARCH; RATING FOR FILMS; DRIVE-IN CINEMAS; ADVERTISING FOR FILMS
Notes: Includes index; Bibliography: p. 149-186
ISBN: 0534093663
LON: 5793873

Call No: SUBJECT CLIPPINGS FILE; THORNTON, WARWICK
Author: -
PhysDes: Clippings File Article
Subject: THORNTON, WARWICK; ADVERTISING. TV. AUSTRALIA
Summary: Brief interview with Indigenous Australian filmmaker Warwick Thornton, who discusses the filming of a advertisment (which he did with Brendan Fletcher) for Tourism Australia's new campaign 'Aboriginal Australia: our country is waiting for you'

Call No: 301.4 PAR
Author: Parks, Stacey
Place: Amsterdam
Publisher: Elsevier
PubDate: 2007
PhysDes: xi, 202 p. ; 23 cm
Subject: ADVERTISING FOR FILMS; ADVERTISING; DISTRIBUTION; INDEPENDENT FILMS; PRODUCTION; DIRECTION
Summary: "This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can." Learn how to sell your movie to a studio, a cable network, a video distributor, or international buyers. Self-distribution and other alternatives to traditional distribution are also considered. As well, you'll hear some success stories from producers and hear directly from buyers what they are seeking."--BOOK JACKET.
Notes: Includes index.
ISBN: 9780240809229
Contents: Introduction -- 1: History of distribution and state of the market -- a recent history of distribution -- the current state of the market: a reality check -- suggested exercises for part one -- 2: Before you start production: Getting a leg up on distribution -- get in touch with the market -- carefully consider genre and format -- casting for distribution -- hire a casting director -- submit offers to agents -- exploit your contacts and go for out-of-work actors -- financing strategies for distribution -- set money aside for the last mile -- how much money will I make? realsitic sales projections for your film -- make a business plan for your film -- suggested exercises for part two -- 3: Production geared toward distribution -- shooting format -- the importance of stills --starting publicity during producation: get the buz going -- suggested exercises for part three -- 4: Postproduction with an eye toward distribution -- get objective third-party feedback -- licence stock footage -- build your press kit -- suggested exercises for part four -- 5: It's in the can-now what? how to create a campaign -- appyling to film festivals: your strategy -- finding producer reps and sales agents - sales agencies to consider -- filmmaker case study: Percy Angress, in his own words -- Navigating international fim markets -- a film-market prep guide -- Some do's and don'ts when atending a film market -- should I have a distributor screening for my film? suggested exercises for part five -- 6: Getting a distribution deal -- the U.S. distribution deal and what to expect -- how to approach U.S. distributors yourself -- filmmaker case study: David Basulto, in his own words -- Foreign distribution and what to expect -- expenses required to market and distribute a film -- filmmaker case study: Robert Brinkmann, in his own words -- suggested exercises for part six -- 7: After the distribution deal -- when will I get paid?: distribution cash flow -- suggested exercises for part seven -- 8: Self-distribution and other alternatives to traditional distribution -- filmmaker case study: Tamar Halpern, in her own words -- on-demand DVD distribution -- internet distribution/Video on demand (VOD) -- posting your trailer -- online film markets -- filmmaker case study: Bradley Beesley, on his Okie Noodling Microcinema Tour -- art-house cinemas at which my films have screened -- platform theatrical release -- hybrid distribution model suggested exercises for part eight -- my very best advice to you -- Appendix A: anatomy of a distribution agreement -- Appendix B: sample U.S. distribution contract -- Appendix C: twelve ways to market your film for self-distribution -- Appendix D: more sample contracts -- Index

PhysDes: Article
Subject: UNITED INTERNATIONAL PICTURES; ADVERTISING FOR FILMS; DARK CRYSTAL, THE (US, Jim Henson and Frank Oz, 1982); E.T. THE EXTRA TERRESTRIAL (US, Steven Spielberg, 1982); UNIVERSAL PICTURES; PARAMOUNT STUDIOS; Metro-Goldwyn-Mayer; UNITED ARTISTS
Summary: Article on the United International Pictures conference where they discussed films they will be distributing for Universal, Paramount, and MGM/UA in the upcoming months.

Call No: 203 FIN
Author: Finney, Angus
Edition: Second edition
Source: UK/US
Place: Abingdon, Oxon -- New York
Publisher: Routledge
PubDate: 2015
PhysDes: xiv, 287 pages ; 25 cm
Subject: INDUSTRY, FILM; PRODUCTION; DISTRIBUTION; EXHIBITION; ADVERTISING FOR FILMS; FINANCING; COPRODUCTION; REDBUS GROUP; RENAISSANCE FILMS; ZENTROPA [company]; ARTS ALLIANCE MEDIA; FILM DEPARTMENT, THE; PIXAR; BARKER, MICHAEL; PHAROAH, ASHLEY; RECKONING, THE (UK/SP, Paul McGuigan, 2002); OPAL DREAM (AT, Peter Cattaneo, 2005); KING'S SPEECH, THE (AT/UK, Tom Hooper, 2010); CONFESSIONS OF A DANGEROUS MIND (US, George Clooney, 2002); MOTHER, THE (UK, Roger Michell, 2003); BEST EXOTIC MARIGOLD HOTEL, THE (UK, John Madden, 2011); CLOVERFIELD (US, Matt Reeves, 2008); VAPOR [Neil LaBute - not made]; GOOD OMENS [Terry Gilliam - not made]
Summary: The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state of the industry, the significant digital and social media developments that are continuing to take place, and what changes these might effect
Notes: Includes bibliographical references (pages 272-275) and index
Contents: Part one: The film value chain -- Global film: a changing world -- The film value chain model and current restructring -- Film development -- Green lighting films -- Sales and markets -- Film producer-distributor partnerships -- Film finance -- Co-production -- Exhibition and the changing cinema experience -- Part 2: Users and the changing digital market -- Users, consumer behaviour and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Part 3: Business and management strategies -- Business strategy -- Entrepreneurs and investors in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study: interview with Simon Franks, Redbus Group -- Conclusion

PhysDes: Article
Subject: INDUSTRY, FILM. USA; ADVERTISING FOR FILMS; NOW AND FOREVER (AT, Adrian Carr, 1983)
Summary: Announcement of Interplanetary Productions joining the American Film Marketing Association, thus allowing them to represent 'Now and Forever' at the American Film Market.

Call No: 205.2 (94) ABA
Source: AT
Place: [Sydney]
Publisher: Australian Broadcasting Authority
PubDate: 2002
PhysDes: 38 pages ; 30 cm
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA; STATE AND TV. AUSTRALIA
Summary: This report discusses the issue of loudness of advertisments on commercial televison relative to adjacent programming

PhysDes: Article
Subject: PIRATES OF PENZANCE, THE (US, Wilford Leach, 1983); DUSTY (AT, John Richardson, 1983); ADVERTISING FOR FILMS
Summary: Announcement of Jeannie Parr to special projects manager at the Elizabeth Johnson Organisation.

PhysDes: Article
Subject: FLASHDANCE (US, Adrian Lyne, 1983); BEALS, JENNIFER; COUNTDOWN [TV] (AT, 1974-1987); ADVERTISING FOR FILMS
Summary: Run-down of Beals' press-circuit for 'Flashdance'

PhysDes: Article
Subject: DARK CRYSTAL, THE (US, Jim Henson and Frank Oz, 1982); HENSON, JIM; KURTZ, GARY; ADVERTISING FOR FILMS
Summary: Review of 'The Dark Crystal' and look at the promotional tour of Australian by Jim Henson and Gary Kurtz.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. CHILDREN
Author: Moncrief, Marc
PhysDes: Clippings File Article
Subject: ADVERTISING. CHILDREN; ADVERTISING. TV. AUSTRALIA
Summary: An article about embedded advertising and sport and the impact this has on children

Call No: 412-053.2 AUS
Copy Management: Vol. 1; Vol. 2
Author: O'Connor, Deirdre (Deirdre Frances), 1941; Richards, Debra. Regulation of children's programs
CorpAuthor: Australian Broadcasting Tribunal
Place: North Sydney
Publisher: The Tribunal
PubDate: c1991
PhysDes: 2 v. (561 p.) : ill. ; 25 cm
Subject: CHILDREN AND TV. AUSTRALIA; CHILDREN, PROGRAMMES FOR. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA; CODES OF PRACTICE. AUSTRALIA; AUSTRALIAN COUNCIL FOR CHILDREN'S FILMS AND TELEVISION
Notes: Chairman: Deirdre O'Connor; Cover subtitle: "An inquiry into children's television standards."; Includes index
ISBN: 0642166633 (set); 0642166641 (v. 1); 064216665X (v. 2)
LON: 8375500

PhysDes: Article
Subject: EMBASSY ROADSHOW; ADVERTISING FOR FILMS
Summary: Announcement of Leslie Pound joining Embassy Pictures.

Call No: SUBJECT CLIPPINGS FILE; POLITICAL ADVERTISING AUSTRALIA
Author: Booth, Meredith -- Owen, Michael
PhysDes: Clippings File Article
Subject: POLITICAL ADVERTISING AUSTRALIA
Summary: Report on the money paid to a small business owner to take part in a political advertsing campaign in South Australia

PhysDes: Article
Subject: INDUSTRY, FILM. AUSTRALIA; ADVERTISING FOR FILMS
Summary: Announcement of Lisa Keogh to Seven Keys Films as national publicity manager.

Call No: 38(94) CUR
Author: Curran, Ron
Source: AT
Place: Springwood, NSW
Publisher: Unicorn Graphics
PubDate: 2004
PhysDes: 78 p. ; 22 cm
Subject: CINEMAS. AUSTRALIA. GLENBROOK; AUDIENCES. AUSTRALIA; EXHIBITION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; CURRAN, RON
Summary: "An amusing and insightful look at the experiences of running a small independent cinema over 36 years in Australia" [taken from back cover]
ISBN: 0975232509

Call No: SUBJECT CLIPPINGS FILE; AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY
Author: Stark, Jill
PhysDes: Clippings File Article
Subject: CHILDREN AND TV. AUSTRALIA; CHILDREN, EFFECTS OF TV ON. AUSTRALIA; ADVERTISING. CHILDREN; AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY
Summary: Criticism of the recent changes to the television cpode of practice which allows broadcasting of gambling and alcohol advertisements during daytime sporting events

Call No: 79 LOR
CorpAuthor: New Line Productions
Source: US
Place: [S.l.]
Publisher: New Line Productions
PubDate: 2001
PhysDes: 59 p. : col. ill. ; 30 cm
Subject: LORD OF THE RINGS: FELLOWSHIP OF THE RING, THE (US, Peter Jackson, 2001); ADVERTISING FOR FILMS
Summary: A promotional book about ‘The Lord of the Rings: The Fellowship of the Ring’. It goes into detail about the cast, crew, storyline, special effects (including a section on the WETA workshop), and the film’s locations.

PhysDes: Article
Subject: INDUSTRY, FILM. AUSTRALIA : NEW SOUTH WALES; FILM; VIDEO AND THE CINEMA. AUSTRALIA; TRADE FAIRS. AUSTRALIA; ADVERTISING FOR FILMS; DISTRIBUTION. AUSTRALIA
Summary: Article on the first ever Australian Film Fair, set for November in Sydney, and what it will entail.

Call No: 222(73) DAS
Author: Da Silva, Raul
Place: New York
Publisher: Prentice Hall Press
PubDate: c1986
PhysDes: xvi, 160 p. : ill. ; 24 cm
Subject: INDEPENDENT PRODUCTION; PRODUCING; ADVERTISING FOR FILMS
Notes: Includes index; Bibliography: p. 141-152
ISBN: 0671614118 (pbk.) : $10.95
LON: 3270861

PhysDes: Article
Subject: BEHIND THE GREEN DOOR (US, Artie Mitchell & Jim Mitchell, 1972); LAST OF THE RED HOT LOVERS (US, Gene Saks, 1972); ADVERTISING FILMS
Summary: Article on Marilyn Chambers, American actress known for staring in X-rated films before making her way into general audience productions. Chambers is in Australia to promote 'Insatiable'.

Call No: 410.3 HUG
Author: Hughes, H.; Joseph, M.A.
Place: [Melbourne?]
Publisher: ANZ Bank
PubDate: [1956?]
PhysDes: 16 p. ; 24 cm
Subject: TELEVISION. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
ID2: 237

Author: Pearce, David
PhysDes: Interview
Subject: ANGST (AT, Daniel Nettheim, 2000); ADVERTISING FOR FILMS. AUSTRALIA
Summary: Interview with Mike Selwyn and Belinda Storelli Clark from UIP about marketing for "Angst".

Call No: 210.2(94) TAK
Author: Stott, Jennifer; Cruthers, John
CorpAuthor: Australian Film Commission; Australian Film, Television and Radio School
Place: Sydney
Publisher: Australian Film, Television & Radio School and the Australian Film Commission
PubDate: 1990, c1989
PhysDes: vi, 146 p. : ill. ; 30 cm
Series: Taking care of business
Subject: DISTRIBUTION. AUSTRALIA; EXHIBITION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; INDEPENDENT FILMS. AUSTRALIA; CANE TOADS : AN UNNATURAL HISTORY (AT, Mark Lewis, 1987); NICE COLOURED GIRLS (AT, Tracey Moffatt, 1987); FOR LOVE OR MONEY (AT, Megan McMurchy & Jeni Thornley, 1983); YOUNG EINSTEIN (AT, Yahoo Serious [pseud of Greg Praed], 1988); BODYWORK (AT, David Caesar, 1989); PURSUIT OF HAPPINESS, THE (AT, Martha Ansara, 1987)
ISBN: 064214981X
LON: 6830474

Call No: 302(73/94) MAR
Subject: ADVERTISING FOR FILMS; DISTRIBUTION; EXPORT OF FILMS; EXPORT OF FILMS. AUSTRALIA; INDUSTRY, FILM; INDUSTRY, FILM. USA; INDUSTRY, FILM. AUSTRALIA
Notes: Appears to be a very old document on marketing Australian films in the US
Contents: -- background -- theatrical distribution -- pay tv -- network free tv -- syndicated free tv -- video casette and video disc --

Call No: 33(73) MAR
Author: Marich, Robert
Place: Amsterdam; Sydney
Publisher: Focal Press
PubDate: 2005
PhysDes: xii, 300 p. ; 23 cm
Subject: ADVERTISING FOR FILMS; AUDIENCE RESEARCH; MERCHANDISING; DISTRIBUTION
Notes: Includes bibliography, glossary and index
ISBN: 0240806875 (alk. paper)

Call No: 401(94) WIN
Author: Windschuttle, Keith, 1942
Place: Ringwood, Vic.
Publisher: Penguin
PubDate: 1984
PhysDes: xi, 436 p. : ill., facsims. ; 21 cm
Subject: MEDIA. AUSTRALIA; ADVERTISING. AUSTRALIA; TELEVISION. AUSTRALIA; POPULAR CULTURE AND TV. AUSTRALIA; NEWS PROGRAMMES. AUSTRALIA; POLITICS AND TV. AUSTRALIA
Notes: Includes bibliographical references and index
ISBN: 0140068481 : $12.95 Aust
LON: 2772766

Call No: 512 STE
Author: Stewart, Colin; Lavelle, Marc; Kowaltzke, Adam
Source: UK
Place: London
Publisher: British Film Institute
PubDate: 2001
PhysDes: x, 465 p. : ill. ; 30 cm
Subject: MEDIA; AUDIENCES; VIOLENCE IN FILMS; VIOLENCE ON TV; MULTIMEDIA; COMPUTER GAMES; DOCUMENTARY DRAMAS; ADAPTATIONS; SOAP OPERAS; SITUATION COMEDY; CRIME DRAMAS; ADVERTISING; TALK SHOWS
Notes: Includes bibliographical references and index.
ISBN: 0851708439 (pbk)

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. AUSTRALIA
Author: White, Dominic
PhysDes: Clippings File Article
Subject: TAXES. AUSTRALIA; ADVERTISING. AUSTRALIA
Summary: Report on the various Australian online outlets looking to the government to impose GST on foreign online companies who do business in Australia

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: Davidson, Darren
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; MEDIA AUSTRALIA; FOXTEL; NETWORK TEN
Summary: A merger of the Ten Network and Foxtel's sales operations [Multi Channel Network or MCN] has been proposed before the various regulators. The report states that the merger is due to the fears the networks have over the entrance of overseas online companies (Google, Facebook) within Australian TV advertising landscape

Call No: 401(94) MED
Author: Cunningham, Stuart; Turner, Graeme
CorpAuthor: Allen & Unwin
Source: Australia
Place: Crows Nest, NSW
Publisher: Allen & Unwin
PubDate: 2002
PhysDes: 382 p. ; 23 cm
Subject: MEDIA; AUDIENCES; TELECOMMUNICATIONS.AUSTRALIA; PAY TV; ADVERTISING; PUBLIC RELATIONS; VIDEO GAMES; COMPUTER GAMES; PUBLIC BROADCASTING
Notes: Index p.370-382 Bibliography: p. 344-369
ISBN: 1865086746

Call No: SUBJECT CLIPPINGS FILE; AMAZON
Author: Mason, Max
PhysDes: Clippings File Article
Subject: ADVERTISING. AUSTRALIA; AMAZON
Summary: Looking at the impact of having online marketplace company Amazon entering the Australian retail market and also on advertising revenue on Australian TV

Call No: 401(94) MED
Author: Cunningham, Stuart; Turner, Graeme
Edition: 2nd ed
Place: St Leonards, N.S.W.
Publisher: Allen & Unwin
PubDate: 1997
PhysDes: xviii, 490 p. : ill. ; 23 cm
Subject: MEDIA. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; INDUSTRY, TV. AUSTRALIA; ADVERTISING. AUSTRALIA; AUDIENCE RESEARCH. AUSTRALIA; AUDIENCES. AUSTRALIA; PAY TV. AUSTRALIA; PRODUCTION. AUSTRALIA; PRODUCTION, TV. AUSTRALIA; NEWS PROGRAMMES. AUSTRALIA; OWNERSHIP. AUSTRALIA; POLITICS AND TV. AUSTRALIA; GOVERNMENT CONTROL. AUSTRALIA; VIOLENCE ON TV. AUSTRALIA; DRAMAS. AUSTRALIA; WOMEN AND TV. AUSTRALIA; HOME VIDEO. AUSTRALIA; RATINGS. AUSTRALIA; AUSTRALIAN BROADCASTING TRIBUNAL; COUNTRY PRACTICE, A [TV] (AT, 1981-1993, 1994); PERFECT MATCH [TV] (AT, 1984-89?)
Notes: Includes index; Bibliography: p. 441-467
ISBN: 1864482737
LON: 12826003

PhysDes: Article
Subject: MOTHER LODE (US, Charlton Heston, 1982); HESTON, CHARLTON; ADVERTISING FOR FILMS
Summary: Photograph of Charlton Heston in Sydney to promote his latest feature 'Mother Lode'.

Call No: 401.1 MED
Author: Alvarado, Manuel; Thompson, John O
Place: London
Publisher: BFI Pub.
PubDate: 1990
PhysDes: 364 p. ; 24 cm
Subject: MEDIA; ADVERTISING; RACIAL ISSUES AND THE CINEMA; RACIAL ISSUES AND TV; CULTURE AND THE CINEMA; BLACK FILMMAKERS. UK; POPULISM AND TV. AUSTRALIA; PROGRAMME CONTENT; BRAZIL; UNITED KINGDOM; SEX IN FILMS. UK; CLASS AND THE CINEMA. UK; REALISM IN FILMS. UK; ABORIGINAL AUSTRALIANS AND TV; NEWSREELS. GERMANY; EL SALVADOR ON TV; DETECTIVES ON TV; MELODRAMA; VIDEO GAMES; BROADCASTING. UK; INDUSTRY, FILM. USA; GANDHI ((UK, Richard Attenborough, 1982); DALLAS [TV] (US, 1978-91); DYNASTY [TV] (US, 1981-89); MOONLIGHTING [TV] (US, 1985-89)
Notes: Includes bibliographical references and index
ISBN: 0851702589; 0851702597 (pbk)
LON: 6923029

Call No: 735.2:203 MER
Author: Nowell, Richard (ed.)
Source: US/UK
Place: New York
Publisher: Bloomsbury
PubDate: 2014
PhysDes: xiv, 264 pages : illustrations (black and white) ; 23 cm
Subject: HORROR FILMS; ECONOMICS AND THE CINEMA; PRODUCTION; HORROR FILMS. AUSTRALIA; CRITICISM; DIRECTION; LITERATURE AND THE CINEMA; THEORY; DISTRIBUTION; ADVERTISING FOR FILMS; SCREAM (US, Wes Craven, 1996); SCREAM 2 (US, Wes Craven, 1997); SCREAM 3 (US, Wes Craven, 2000); SCREAM 4 (US, Wes Craven, 2011)
Summary: "Even though horror has been a key component of media output for almost a century, the genre's industrial character remains under explored and poorly understood. Merchants of Menace: The Business of Horror Cinema responds to a major void in film history by shedding much-needed new light on the economic dimensions of one of the world's most enduring audiovisual forms. Given horror cuts across budgetary categories, industry sectors, national film cultures, and media, Merchants of Menace also promises to expand understandings of the economics of cinema generally. Covering 1930-present, this groundbreaking collection boasts fourteen original chapters from world-leading experts taking as their focus such diverse topics as early zombie pictures, post-WWII chillers, Civil Rights-Era marketing, Hollywood literary adaptations, Australian exploitation, "torture-porn" Auteurs, and twenty-first-century remakes." - Publisher's Website
Notes: Formerly CIP; Includes bibliographical references and index; Also issued online
ISBN: 9781623564209
Contents: -- Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards -- The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts -- By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings -- Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan -- Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan -- Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson -- Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni --"A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell -- "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee -- Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich -- Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines -- Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins -- Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker -- Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills --

PhysDes: Article
Subject: PALIN, MICHAEL; MISSIONARY, THE (UK, Richard Loncraine, 1982); ADVERTISING FOR FILMS; MONTY PYTHON
Summary: Article on Miachel Palin promoting his latest film, 'The Missionary', in Australia as well as previous career achievments.

Author: Gurney, David
PhysDes: Article
Subject: TRADE FAIRS; ADVERTISING FOR FILMS. AUSTRALIA; FESTIVALS. CANNES. ADVERTISING
Summary: David Gurney, cartoon producer for Blue Rocket Productions, describes his experience at the television market at Cannes 2000.

Call No: 411.2 FOX
Author: Fox, Stephen
Edition: 1984
Place: New York
Publisher: Vintage Books
PhysDes: 384 p. ; 18 cm
Subject: ADVERTISING
ISBN: 0394732464

Call No: JOURNAL SHELVES. MOVIE TRADER
PubDate: September 1998
Subject: MOTION PICTURE EXHIBITIORS ASSOCIATION OF QUEENSLAND; ADVERTISING FOR FILMS. AUSTRALIA; DISTRIBUTION. AUSTRALIA; CONFERENCES. AUSTRALIA. QUEENSLAND MOTION PICTURES EXHIBITORS ASSOCIATION; EXHIBITION. AUSTRALIA
Language: English

PhysDes: Article
Subject: TELEVISION AND MEDIA SERVICES; TELEVISION; UNITED KINGDOM; ADVERTISING FOR FILMS
Summary: Article on Multy Media Market filming a two-hour television programme which will advertise their products through interviews, trailers, news etc., and will be screened in hotels.

Call No: 058.7(94)MUM
CorpAuthor: Focal Attractions
Place: Sydney
Publisher: Focal Attractions P/L
PubDate: 29 August 2011
PhysDes: 146 p. : illus. ; 21 x 30 cm
Subject: ADVERTISING. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
ISBN: 9780987181107

Author: Kemp, Peter; Brooks, Sue; Brennan, Richard; Gyngell, Kim; Hellier, Trudy; Sallows, Ken; Freeman, Nicolette; Armiger, Martin; Hunter, Tim; Raymond, Leigh
PhysDes: Article; Bibliography; Bio-filmography; Credits; Filmography; Illustration(s)
Subject: PRODUCERS. AUSTRALIA; ACTORS. AUSTRALIA; EDITING. AUSTRALIA; CRITICISM; CINEMATOGRAPHY; MUSIC IN FILMS; ADVERTISING FOR FILMS; WOMEN TV WORKERS. AUSTRALIA; BROOKS, SUE; BRENNAN, RICHARD; GYNGELL, KIM; SALLOWS, KEN; FREEMAN, NICOLETTE; SOMETHING IN THE AIR [TV] (AT, 2000-); TRAPPED (AT, Trudy Hellier, 2000)
Summary: A supplement offering an arena for Australian screen practitioners to analyse and comment upon matters and issues pertaining to their own particular craft or field.

Call No: DVD RESEARCH FOLDER; DVD RESEARCH FOLDER
Author: McLean, Sandra
Subject: WALT DISNEY PRODUCTIONS; HERITAGE HM; ADVERTISING FOR FILMS; RELIGION AND THE CINEMA. AUSTRALIA; RELIGION AND THE CINEMA; BOX OFFICE; HOPPING, JOHN; CHRONICLES OF NARNIA, THE: THE LION, THE WITCH & THE WARDROBE (US, Andrew Adamson, 2005)
Summary: How The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe is being marketed to Christian audiences throughout Australia and the link to trying to ensure a large box-office for the film.
Notes: -- accessed from: Factiva. Dow Jones Reuters Business Interactive LLC. RMIT University Library. (14 May 2007).
Quotations: -- Mentions that Mel Gibson's The Passion had a 1.3 billion in box office revenue and DVD sales

Author: Terry, Sue
PhysDes: Article
Subject: KILLING US SOFTLY: ADVERTISING'S IMAGE OF WOMAN (US, Jean Kilbourne, et al, 1979)
Summary: A discussion on films from the national leading collection which analyse the image of women in the meia; ill.

Author: Davidson, Darren
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA; INTERNET AND TV. AUSTRALIA
Summary: Australia's television networks should trade attention instead of the cost of reaching a thousand people, says Multi Channel Network chief executive Anthony Fitzgerald as advertisers divert bigger chunks of their budgets to digital video. Google's YouTube and Facebook have been some of the biggest beneficiaries of advertisers shifting spending from TV to chase viewers who have migrated to online video, but networks are failing to exploit the ad backlash against the tech giants, Mr Fitzgerald told Media.

PhysDes: Article
Subject: UNITED INTERNATIONAL PICTURES; ADVERTISING FOR FILMS
Summary: Article on the appointment of Hy Smith to senior vice-president, advertising anf publicity, for United International Pictures. Smith's previous work history is listed.

PhysDes: Article
Subject: ADVERTISING; ADVERTISING FOR FILMS; INDUSTRY, FILM. FIJI
Summary: Article on Cine-Ad Pacific taking over Fiji's cinema advertising and their future plans.

PhysDes: Article
Subject: NEW WORLD PICTURES; ADVERTISING FILMS; ADVERTISING
Summary: Announcement of New World using International Communications Group for their television and radio advertisment, with ICG also having a large input into film advertising and marketing.

Subject: BLACK MOON RISING (US, Harley Cokliss, 1986); NEW WORLD PICTURES; ADVERTISING FOR FILMS
Summary: Article on the deal between New World Pictures and National Motorsports over 'Black Moon Rising'

PhysDes: Article
Subject: NEW WORLD PICTURES; ADVERTISING; INDUSTRY, FILM
Summary: Announcement of deal between New World and Consolidated Film Industries. CFI will handle New World's production work and release prints for the next three years.

PhysDes: Article
Subject: MOVING OUT (AT, Chris Warner & Mandy Smith, 1986); COLOSIMO, VINCE; SMITH, DESIREE; GREATER UNION; ADVERTISING FOR FILMS
Summary: Article and photoraphs of the cast meet and greet for 'Moving Out'

Call No: 210.2(73) ROS
Author: Rosen, David (David M.); Hamilton, Peter
Edition: 1st ed
Place: New York
Publisher: Grove Weidenfeld
PubDate: 1990
PhysDes: xx, 326 p. : ill. ; 24 cm
Subject: INDEPENDENT PRODUCTION; INDEPENDENT DISTRIBUTION; ADVERTISING FOR FILMS; STAND AND DELIVER (US, Ramon Menendez, 1988); BALLAD OF GREGORIO CORTEZ, THE (US, Robert M. Young, 1983); COLD FEET (US, Bruce van Dusen, 1983); EATING RAOUL (US, Paul Bartel, 1982); NORTE, EL (US, Gregory Nava, 1983); GOOD FIGHT, THE (US, Noel Buckner, Mary Dore & Sam Sills, 1984); HEARTLAND (US, Richard Pearce, 1979); HOLLYWOOD SHUFFLE (US, Robert Townsend, 1987); MY DINNER WITH ANDRE (US, Louis Malle, 1981); OLD ENOUGH (US, Marisa Silver, 1984); RETURN OF THE SECAUCUS SEVEN (US, John Sayles, 1980); WEAVERS - WASN'T THAT A TIME, THE (US, James B. Brown, 1981); WILD STYLE (US/GW, Charlie Ahearn, 1983)
Notes: "Based on a study originally commissioned by the Sundance Institute and the Independent Feature Project."
ISBN: 0802131875 (pa)
LON: 6416531

Author: Crawford, Robert
PhysDes: Article
Subject: INDUSTRY, FILM. AUSTRALIA; ADVERTISING. AUSTRALIA; HISTORY OF CINEMA. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; ADVENTURES OF BARRY MCKENZIE, THE (AT, Bruce Beresford, 1972); CROCODILE DUNDEE (AT, Peter Faiman, 1986)
Summary: This study surveys the relationship that has developed between Australia's advertising and film industries from the early twentieth century to the present. Throughout this period there has been a continuous exchange of skills, talent and ideas between the two industries. While the flow has been two ways, it will be argued that the advertising industry's contribution to the film industry has been greater. Australia's advertising industry functioned as a nursery for the nation's film industry, identifying and training the nation's aspiring film-makers whilst providing them with access to a large audience. The globalization of both industries has similarly reinforced this relationship, ensuring that the film industry remains indebted to its commercial cousin. -- Abstract

PhysDes: Article
Subject: VAL MORGAN; ADVERTISING IN CINEMAS
Summary: Val Morgan launched their 1999 Media Pack, including a Sydney Olympics promotion. Val Morgan's position in Australia and internationally, as a cinema advertiser is outlined.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. AUSTRALIA
Author: Mitchell, Jake
PhysDes: Clippings File Article
Subject: ADVERTISING. AUSTRALIA

Call No: SUBJECT CLIPPINGS FILE; OOH!MEDIA
Author: Mason, Max
PhysDes: Clippings File Article
Subject: OOH!MEDIA; ADVERTISING. AUSTRALIA
Summary: Report on oOH!MEDIA and it's creation of Evoke TV to broadcast on screens in shopping centres

Call No: SUBJECT CLIPPINGS FILE; SPORT ON TV. AUSTRALIA
Author: Mitchell, Jake
PhysDes: Clippings File Article
Subject: SPORT ON TV. AUSTRALIA; SPORT AND TV. AUSTRALIA; ADVERTISING. TV. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: The National Rugby League has sold its adverting for the first State of Origin match, with 30 second ad slots sold for $145,000. Discussion about the importance of marquee live sport events for networks to sell to advertisers

PhysDes: Article
Subject: INDUSTRY, FILM. AUSTRALIA; AUSTRALIAN FILM COMMISSION; DISTRIBUTION; ADVERTISING FOR FILMS
Summary: Article on the success of MIP-TV for Australian products and distributors.

PhysDes: Article
Subject: GINGER MEGGS (AT, Jonathan Dawson, 1982); HOYTS; ADVERTISING FOR FILMS
Summary: Article and photographs of Hoyts' launching of 'Ginger Meggs' wherein they transported those invited by train to Bowral to watch the film.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: -
PhysDes: Clippings File Article
Subject: ADVERTISING STANDARDS. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
Summary: Report on complaints lodged to the Australian Advertising Standards Board about a commercial that featured gang violence in relation to selling dog food

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings File Article
Subject: ADVERTISING; TELEVISION. AUSTRALIA
Summary: An article about the controversary of advertising period/menstruation on television. There is commentary from Jane Caro (The Gruen Transfer) and author of Periods in Pop Culture, Dr Lauren Rosewarne.

PhysDes: Article
Subject: DISNEY, WALT; ADVERTISING FOR FILMS
Summary: Article on the success of promotional competition for Walt Disney's 'Peter Pan'

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: POLITICAL ADVERTISING

Call No: SUBJECT CLIPPINGS FILE
PhysDes: Clippings
Subject: POLITICAL ADVERTISING AUSTRALIA

Call No: 634.6 POP
Author: Lannin, Steve; Caley, Matthew
Source: UK
Place: Bristol, UK; Porland, Oregon
Publisher: Intellect
PubDate: 2005
PhysDes: 173 p. : 23 cm
Subject: POP MUSIC AND THE CINEMA; POP MUSIC IN FILMS; MUSIC AND THE CINEMA; MUSIC IN FILMS; ADVERTISING FOR FILMS; COHEN, LEONARD; MORETTI, NANNI; DOORS, THE; COPPOLA, FRANCIS FORD; SOGGY BOTTOM BOYS; COEN, JOEL & ETHAN; PFEIFFER, MICHELLE; DAMON, MATT; KLOVES, STEVE; MINGHELLA, ANTHONY; VALLI, FRANKIE; CIMINO, MICHAEL; RIGHTEOUS BROTHERS; ZUCKER, JERRY; REED, LOU; BOYLE, DANNY; STEALERS WHEEL; Tarantino, Quentin; BAKER, CHET; WEBER, BRUCE; WINGS; ARMITAGE, GEORGE; COLLINS, PHIL; BRICKMAN, PAUL; MASSIVE ATTACK; WONG KAR WAI; CARO DIARIO (IT/FR, Nanni Moretti, 1993); APOCALYPSE NOW (US, Francis Ford Coppola, 1979); O BROTHER, WHERE ART THOU? (US, Joel Coen, 2000); FABULOUS BAKER BOYS, THE (US, Steve Kloves, 1989); TALENTED MR. RIPLEY, THE (US, Anthony Minghella, 1999); DEER HUNTER, THE (US, Michael Cimino, 1978); GHOST (US, Jerry Zucker, 1990); TRAINSPOTTING (UK, Danny Boyle, 1996); RESERVOIR DOGS (US, Quentin Tarantino, 1992); LET'S GET LOST (US, Bruce Weber, 1988); GROSSE POINTE BLANK (US, George Armitage, 1997); RISKY BUSINESS (US, Paul Brickman, 1983); DUOLUO TIANSHI (HK, Wong Kar-Wai, 1995)
Summary: "'Pop Fiction's unique essays individually consider one song within a cinematic context. Unlike previous collected volumes about pop music in film, where a generalised approach has been adopted, it offers instead a close examination of these two most pervasive and significant mediums in contemporary culture. "The collection introspects, assembling the pop song into various guises and documenting how individuals dissemble the multiple roles that the pop song plays in all and one audio-visual moment. The song as: ghost, role-play, memory trigger, narrator, marketing device, translator, alienator, membership rite, etc." (Taken from the back cover)
Notes: Includes index
ISBN: 184150078X

PhysDes: Article
Subject: SECRET POLICEMAN'S OTHER BALL, THE (UK, Julian Temple, 1982); CENSORSHIP. USA; ADVERTISING FOR FILMS; GREATER UNION
Summary: Article on censorship problems facing the trailer for 'The Secret Policeman's Other Ball' in America.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV. AUSTRALIA
Author: Mason, Max
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; FOXTEL
Summary: Discussion about the changing advertising environment, with particular focus on Programmatic advertising

PhysDes: Article
Subject: LOOKING FOR ALIBRANDI (AT, Kate Woods, 2000); PRODUCT PLACEMENT; ADVERTISING FOR FILMS
Summary: The marketing of "Looking for Alibrandi" started before filming. Roadshow have used product placement and the Internet to promote the film.

PhysDes: Article
Subject: BEAST WITHIN, THE (US, Phillipe Mora, 1982); MORA, PHILIPPE; Metro-Goldwyn-Mayer; UNITED ARTISTS; ADVERTISING FOR FILMS
Summary: Article on the preview screening of 'The Beast Within' which included give-aways and a dress-up competition.

Call No: TITLE CLIPPINGS FILE; DOWN UNDER (AT, Abe Forsythe, 2016)
Author: Maddox., Garry
PhysDes: Clippings File Article
Subject: ADVERTISING FOR FILMS. AUSTRALIA; DOWN UNDER (AT, Abe Forsythe, 2016)
Summary: Report on the promotion for the film DOWN UNDER, with quotes from marketing team The Monkeys and the various ways they thought of trying to market the film that dealt with a confronting racial moment in recent Australian history, the Cronulla Riots. Some mentions of funding and exhibition issues for the film

PhysDes: Article
Subject: PUBLISHING AND BROADCASTING VIDEO; ADVERTISING; ADVERTISING FOR FILMS. AUSTRALIA; VIDEO CLASSICS
Summary: Article on the success of Publishing and Broadcasting Video, their strong advertising campaigns, and recent company developments.

Call No: SUBJECT CLIPPINGS FILE; FESTIVALS. MELBOURNE. 2017
Author: None
PhysDes: Clippings File Article
Subject: ORNER, EVA; ADVERTISING IN CINEMAS; FESTIVALS. MELBOURNE; DOCUMENTARIES. AUSTRALIA
Summary: The hundreds of thousands of attendees at this year's Melbourne International Film Festival were given a taste of a shocking public safety campaign designed to cut the number of people killing and maiming themselves and others by using mobile phones in cars. The ad that played before each festival feature is an excerpt of a documentary commissioned by Victoria's Transport Accident Commission in a reprise of the strategy that helped reduce the number of road deaths caused by alcohol ('Drink.

Call No: SUBJECT CLIPPINGS FILE; CARBON CREATIVE
Author: Khalik, Jennine
PhysDes: Clippings File Article
Subject: ADVERTISING. AUSTRALIA; CARBON CREATIVE; ABORIGINAL AUSTRALIANS ON TV
Summary: Interview with Carbon Creative chief Wayne Denning about how his media company has tried to promote a positive tv representation for Indigenous Australians

Author: Yue, Audrey
PhysDes: Article
Subject: PRODUCTION DEALS. AUSTRALIA; ASIANS IN FILMS. AUSTRALIA; ADVERTISING FOR FILMS; PRODUCTION DEALS. AUSTRALIA; SEXUALITY AND THE CINEMA; HOME SONG STORIES, THE (AT, Tony Ayres, 2007)
Summary: This paper examines Tony Ayres' recent film, The Home Song Stories (2007) using the framework of queer Asian Australian migration. First, queer migration is critically considered through the minor transnationalism of its co-production. Evaluating the marketing of the film in Singapore and Australia, this article shows how Chinese ethnicity is deployed as exclusive and inclusive to enable different tactics of queer mobility and how these tactics are incorporated by different film policies to fulfil competing national aims. Second, this article considers the queer mobility of diasporic intimacy. Diasporic intimacy disrupts the regulation of queer migration and shows how the private domains of memory, family and sexuality are reconstituted in the transnational Chinese diaspora. The framework of queer Asian Australian migration describes the non-normative migration of Asians to Australia, the disjunctive flows of mobility that constitute the Asian diaspora in Australia, as well as the regulation of non-normative Asian Australian migration in national symbolic and institutional economies. The framework of queer Asian Australian migration, this article argues, provides a theoretical platform to critically consider the transnationality of Asian Australian cinema. -- Abstract
Notes: Part of Special Issue: Transnational Asian Australian Cinema, part 2

Subject: EMBASSY ROADSHOW; ADVERTISING FOR FILMS
Summary: Piece on the appointment of Martin Rabinovitch to vice president of marketing for Embassy Pictures and his duties

PhysDes: Article
Subject: RAGGEDY ANN AND ANDY (US, Richard Williams, 1977); FILMWAYS; ADVERTISING FOR FILMS
Summary: article on 'Raggedy Ann and Andy' being a hit for the school holidays.

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING STANDARDS. AUSTRALIA
Author: McMahon, Neil
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; ADVERTISING STANDARDS. AUSTRALIA; AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY
Summary: Report on complaints to Australian Communications and Media Authority regarding advertising for M rated shows during PG and G rated programs. Quotes from Australian Council on Children and the Media, and Free TV

Author: Kraszewski, Jon
PhysDes: Article
Subject: BLAXPLOITATION FILMS; ETHNIC GROUPS IN FILMS; ADVERTISING FOR FILMS; BLACULA (US, William Crain, 1972); I'M GONNA GIT YOU SUCKA (US, Keenen Ivory Wayans, 1988); JACKIE BROWN (US, Quentin Tarantino, 1997); SHAFT (US, Gordon Parks Jr., 1971); SHAFT (US, John Singleton, 2000); SWEET SWEETBACK'S BAADASSSSS SONG (US, Melvin Van Peebles, 1971)
Summary: This is a study of blaxploitation advertisements and the genre, examing the complex relationship between blaxpoitaton text and spectator. The heterogeneous identity at play within blaxploitation's black spectators is examined. Class becomes important to studying blaxploitation and its audience not because it demarcates a subgenre that diverged in interest from other films concerned with violence and ultrasexuality but because class - specifically the way in functions in blaxploitation advertisements - can help reconceptualize the blackness of blaxploitation and its spectators in more dynamic ways. The genre is situated in a complex historical moment where three relatively autonomous influences on black identity operated simultaneously.

Call No: 30(94)(094.3) REF
Source: AT
Place: Canberra
Publisher: The Committee
PubDate: 1991
PhysDes: p. 93-244 ; 30 cm
Subject: INDUSTRY, FILM. AUSTRALIA; EXPORT OF FILMS. AUSTRALIA; AUDIENCE RECEPTION. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA
Summary: Committee members present are: Jeanette McHugh (Chair), Peter Fisher, Mr Webster, Mr Dobe. Witnesses to the committee are: Paul Cox, Bruno Doring, Alan Finney, Alastair Inglis, John Kearney, Matthew Lovering, William Marshall, John McKenzie, and Susan Wood
Notes: "Official Hansard report, Melbourne, Thursday, 23 May 1991."
Contents: Examination of John McKenzie -- examination of Alan Finney -- examination of Paul Cox -- examination of Bruno Doring, Alastair Inglis, Matthew Lovering -- examination of John Kearney, Susan Wood

Call No: 411.213(94) AUS
Author: Australian Broadcasting Control Board
Source: AT
Place: [Melbourne]
Publisher: Australian Broadcasting Control Board
PubDate: 1975
PhysDes: 23 p. ; 25 cm
Subject: ADVERTISING. TV. AUSTRALIA; COMMERCIAL TV. AUSTRALIA; LEGISLATION. AUSTRALIA
Summary: Report detailing an inquiry into whether any commercial television stations "refused, failed or neglected, contrary to the best interests of the public" to publicly broadcast information regarding the report by the Joint Committee on Prices
Notes: Place of publication sourced from Trove

Call No: 30(94) RES
Author: Aveyard, Karina (ed.); Moran, Albert (ed.)
Source: AT
Place: Brisbane, Queensland
Publisher: Griffith University
PubDate: 2009
PhysDes: iv, 65 p. : ill. ; 30 cm
Series: Working papers in communications ; no. 7, 2009; Working papers in communications (Griffith University. School of Arts, Media and Culture) ; no. 7, 2009
Subject: ADVERTISING FOR FILMS; AUSTRALIA; DISTRIBUTION; DISTRIBUTION. AUSTRALIA; EXHIBITION. AUSTRALIA; EXHIBITION; INDUSTRY, FILM; INDUSTRY, FILM. AUSTRALIA
Summary: "The workshop, whose edited proceedings are reprinted in this volume, was prompted by convenient accidents of place and time. Early in 2009, a mature-age student with a background in journalism asked me the rhetorical question: why was Australian cinema in decline? Pressed about the proposition contained in the question, the student pointed out that in the year 2008, only two feature films - Australia and Happy Feet - appeared to have a noticeable presence at the theatrical box office. In what has become an average figure for annual Australian production output, some 22 feature films had been released that year but only these two films seemed to have any impact so far as their marketing and audience visibility was concerned. But, of course, this view drastically simpifies the situation of what is occurring in Australian film distribution and exhibition and how that is impacting on film production. The fact is that we know little of how these elements currently operate so far as various sectors of the Australian cinema industry are concernerned. This prompted first thoughts about undertaking some form of investgation" -- Introduction
Notes: Edited proceedings of a workshop "...sponsored by Griffith University in conjunction with Screen Australia and held at the Griffith University Conservatorium of Music at South Bank in Brisbane." -- Introduction; Includes bibliographical references
ISBN: 9781921291708
Contents: -- contributors -- introduction / Albert Moran -- Australia's film and television geography / Tom O'regan -- the plight of the Australian film: traditional distribution and exhibition and the search for alternatives / Cathy Overett -- marketing and the fate of locally produced films in Australian cinemas / Peter Mageros -- the shift to digital cinema disribution and exhibition: implications for the future of Australian films / Trish FitzSimons -- rethinking cinema going in regional and rural Australia / Karina Aveyard -- dvd rental exhibition : running an independent outlet / Andrew Leavold -- community targeted distribution and Cinema Ventures Ltd / Gil Scrine -- Screen Australia and Australian Screen Culture / Susan Ward -- roundtable discussion -- appendix a: workshop program -- appendix b: presentation slides -- Australia's film and television geography / Tom O'Regan -- b2: rethinking cinema going in regional and rural Australia / Karina Aveyard -- b3: Screen Australia and Australian Screen Culture / Susan Ward --

Call No: SUBJECT CLIPPINGS FILE; ADVERTISING. TV
Author: Shields, Mike
PhysDes: Clippings File Article
Subject: ADVERTISING. TV; FOXTEL
Summary: Detail in regards to Foxtel's advertising division, Multi Channel Network [MCN], and their push to sell TV ad space in Australia via AOL's advertising software. AOL hopes to use the software for other TV markets
Notes: probable that article was first published in 'The Wall Street Journal'

PhysDes: Article
Subject: INDUSTRY, FILM. USA; ADVERTISING FOR FILMS
Summary: Announcement of Rick Markovitz to vice-president, international marketing for Lorimar International.

PhysDes: Article
Subject: BEST FRIENDS (US, Norman Jewison, 1982); WARNER BROS.; WARNER ROADSHOW MOVIE WORLD STUDIOS; ADVERTISING FOR FILMS; INDUSTRY, FILM. AUSTRALIA
Summary: Article and photographs from the Roadshow. Warner trade event, which was also the setting for Warner Bros. to announce their 1983 Sales Drive.

PhysDes: Article
Subject: ROCKY III (US, Sylvester Stallone, 1982); ADVERTISING FOR FILMS; UNITED INTERNATIONAL PICTURES
Summary: Article on the staged boxing match for 'Rocky III' advertising campaign.

Author: Ellis, Rennie
PhysDes: Article
Subject: ADVERTISING FOR FILMS. AUSTRALIA; COMMERCIAL TV. AUSTRALIA
Summary: First in a series of interviews with people working in the field of visual communication. Here, Roger Kennedy of Mooney Grey Advertising is interviewed.

PhysDes: Article
Subject: PIRATES OF PENZANCE, THE (US, Wilford Leach, 1983); ADVERTISING FOR FILMS; INDUSTRY, FILM. AUSTRALIA
Summary: Article on the success of 'The Pirates of Penzance' at the Roseville Cinema in Sydney, accredited to the advertisment and marketing campaign the owner ran.

PhysDes: Article
Subject: FANTASIA (US, Walt Disney, 1940); GREATER UNION; MUSIC, FILM; ADVERTISING FOR FILMS
Summary: Promotional photos of the re-released 'Fantasia', supported by Gretaer Union and 2UE Radio Station.

Call No: 71(94) DER v.1
Author: Dermody, Susan; Jacka, Elizabeth
Place: Sydney
Publisher: Currency Press
PubDate: 1987-<1988
PhysDes: v. <1-2 > ; 21 cm
Series: Australian screen series
Subject: AUSTRALIAN FILM COMMISSION; EXHIBITION. AUSTRALIA; INDUSTRY, FILM. AUSTRALIA; TAXES. AUSTRALIA; DISTRIBUTION. AUSTRALIA; FINANCING. AUSTRALIA; ADVERTISING FOR FILMS. AUSTRALIA; QUOTA. AUSTRALIA; GREATER UNION; VILLAGE ROADSHOW; HEXAGON FILM PRODUCTIONS
Notes: Includes bibliographies and index
ISBN: 0868191523 (v. 1); 0861915223 (v. 1)
LON: 5369777

PhysDes: Article
Subject: DISTRIBUTION; HESTON, CHARLTON; INDUSTRY, FILM. USA; ADVERTISING FOR FILMS; VIDEO, FILMS ON
Summary: Article on the success of the American Film Market and what was achieved.

PhysDes: Article
Subject: INDUSTRY, FILM. USA; ADVERTISING FOR FILMS
Summary: Article on Laird International Studios being the host for the American Film Market conference.

Call No: SUBJECT CLIPPINGS FILE; SEVEN NETWORK
Author: Battersby, Lucy
PhysDes: Clippings File Article
Subject: SEVEN WEST MEDIA; SEVEN NETWORK; SPORT ON TV. AUSTRALIA; ADVERTISING. TV. AUSTRALIA
Summary: Report on the financial results of the Seven West Media company. Mentions that Seven is happy paying large sums for premium sports broadcasting and is looking to work with other commercial broadcasters to promote television advertising
Notes: same article in Canberra Times, same title and date, page 23 -- Sydney Morning Herald, Title: Seven West warns earnings to fall but TV making comeback, same date, page 21

Subject: NEW WORLD PICTURES; ADVERTISING FOR FILMS
Summary: Announcement of William Shields as president of worldwide sales and marketing for New World Pictures

Call No: 411.2 GOL
Author: Goldsen, Rose K.
Source: US
Place: New York
Publisher: The Dial Press
PubDate: 1977
PhysDes: 427 p. ; 26 cm
Subject: ADVERTISING; MEDIA
Summary: Rose Goldsen calls television the "consciousness industry." Its real function, she tells us, is not to educate us, or to enrich our imaginations - or even to entertain us. It is to invade our domestic and psychic space, capture our attention, hold us long enough to be counted off in bundles of a thousand, and deliver us to advertisers.[taken from jacket sleeve]
ISBN: 080378614X

Call No: 411 SCH
Author: Schrank, Jeffrey
Source: US
Place: New York
Publisher: Delacorte Press
PubDate: c1977
PhysDes: 192 p. ; 21 cm
Subject: POPULAR CULTURE AND TV; POPULAR CULTURE AND TV. USA; SOCIETY AND TV; SOCIETY AND TV. USA; ADVERTISING; ADVERTISING. TV; ADVERTISING. USA; TELEVISION; PSYCHOLOGY AND THE CINEMA; USA
Summary: "Snap, Crackle and Popular Taste is a witty, irreverant, and cheerfully anti-establishment book of social criticism that examines the seemingly insignificant choices made constantly in everyday life and questions how much true freedom of choice is involved." -- BOOK FLAP
Notes: Includes index
ISBN: 0440071542
Contents: -- introduction -- 1: there are no mass media: all we have is television -- 2: eat, drink, and be wary, for the food technologist cometh -- 3: the mechanical centaur: to drive or not to drive, that is the pseudo-choice -- advertising: the engineers of illusion -- 5: the packaged environment: illusions of quality and culture -- 6: the institution trap -- 7: mythology today -- 8: sport and the virtue of play --

Call No: 49(659.1) WAL
Author: R. R. Walker
Source: AT
Place: Richmond, Victoria
Publisher: Hutchison Group
PubDate: 1979
PhysDes: [viii], 173 p., [16] p. of plates ; 21 cm
Subject: ADVERTISING; ADVERTISING FILMS; ADVERTISING IN CINEMAS; ADVERTISING. TV; ADVERTISING. AUSTRALIA
Notes: contains index
ISBN: 0091352401

PhysDes: Article
Subject: ADVERTISING. AUSTRALIA; COMMERCIALS, TV. AUSTRALIA
Summary: Article featuring Jim Walpole, Peter Clark and Allan Johnston discussing the use of sound in advertising, using three specific examples. This edition of Lumier includes a Mono 33 1/3 R.P.M. single record entitled 'Sounds Like M & A'.

Call No: 451 02 "192" CON
Author: Conor, Liz
Edition: 1st ed.
Source: USA
Place: Bloomington, Indiana
Publisher: Indiana University Press
PubDate: 2004
PhysDes: 334 p. : b+w ill. ; 23 cm
Subject: WOMEN AND THE CINEMA; WOMEN IN FILMS; FEMINISM AND THE CINEMA; WOMEN, FILMS FOR; PROSTITUTES IN FILMS; POPULAR CULTURE AND THE CINEMA; HISTORY AND THE CINEMA; MEDIA; TECHNOLOGY AND THE CINEMA; SOCIETY AND THE CINEMA; PSYCHOANALYSIS AND THE CINEMA; ADVERTISING; CARTOONS; CELEBRITIES IN FILMS; IMPERIALISM AND THE CINEMA; FASHION AND THE CINEMA; MODERNISM AND THE CINEMA; RACIAL ISSUES AND THE CINEMA; DE BEAUVOIR, SIMONE; KELLERMAN, ANNETTE; VALENTINO, RUDOLPH; LYELL, LOTTIE; MOTH OF MOONBI, THE (AT, Charles Chauvel, 1926); GIRL OF THE BUSH, A (AT, Franklyn Barrett, 1921); FOR THE TERM OF HIS NATURAL LIFE (AT, Norman Dawn, 1927); SENTIMENTAL BLOKE, THE (AT, Raymond Longford, 1919); GREENHIDE (AT, Charles Chauvel, 1926)
Summary: In The Spectacular Modern Woman, Liz Conor illustrates how technological advances in image reproduction transformed Wetter industrial societies into visual or ‘oculacentric’ cultures with significant and complex consequences for women’s lives. With the rise of mass media, Conor shows how women’s identities were intimately tied to the visual culture of the day. [Taken from back cover].
ISBN: 0253216702

Call No: 411.2.009 BAR
Author: Barnouw, Erik
Source: US
Place: New York
Publisher: Oxford University Press
PubDate: 1978
PhysDes: 220 pages : illustrations ; 21 cm
Subject: ADVERTISING. TV; INDUSTRY, TV. USA; SOCIETY AND TV. USA
Summary: "Erik Barnouw, leading historian of broadcasting in the United States, in The Sponsor confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors - influencing programming, news and documentaries, and shaping American culture, mores and politics." -Book blurb
Notes: Name "M.S. Counihan" written in top right corner of first page.; "$4" sticker on front cover, "5.95" sticker on back cover
ISBN: 0195026144
Contents: But first, this message... -- Part one Rise -- On the eve of the sponsor -- The first 400 -- New system -- Monopoly games -- National -- The dispossessed -- Uprising -- Two worlds -- Senator Truman -- Transition -- Qualms -- Changing the guard -- Going public -- Demographics -- Do you agree or disagree...? -- Part two Domain -- The inner fortress - the "commerical" -- The outer defences - "entertainment" -- The satrapies - "public service" -- Sphere of influence - "culture" -- Part three Prospect -- Problem: success -- The medium and the biosphere -- The new liberation -- Genie from the tube -- Jobs wanted -- The circuses -- Empires -- Fringe medium -- Notes -- Index

Call No: TITLE CLIPPINGS FILE; RECIPE TO RICHES [TV](AT, 2013-)
Author: Sams, Christine
PhysDes: Clippings File Article
Subject: ADVERTISING. TV. AUSTRALIA; RECIPE TO RICHES [TV](AT, 2013-)
Summary: Snippet about Ten Network show Recipe to Riches and critical discussion about the role of cross-promotion in television shows